8 episodes

Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will.

This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

The Science of Storytelling Pressboard

    • Business
    • 3.7, 3 Ratings

Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will.

This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

Customer Reviews

3.7 out of 5
3 Ratings

3 Ratings

tlouistef ,

Great insights!

A must listen for anyone in the branded content industry

hmmhhhmmmm ,

Misleading title.

Should be titled the “science of storytelling for marketing.”

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