34 min
323: The Scientific Method and Marketing with Campbell’s Linda Lee Marketing Today with Alan Hart
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- Marketing
Using her background as an engineer, Linda Lee, CMO of Meals & Beverages at Campbell Soup Company, institutes the Scientific Method in marketing the large portfolio of brands under the Campbell umbrella. Starting in product development at P&G, her career journey led her into marketing at notable companies like P&G, General Mills, Cadbury, Ipsos, and Stonyfield.
This episode shares Alan and Linda’s discussion of her career journey, how she is modernizing a storied brand and its multiple brands, and why she feels saying yes opens new doors.
In this episode, you'll learn:
How in-home insights are critical to today’s marketing and how it has changed since COVIDHow to use the Scientific Method in marketing brandsHow Campbell is driving product innovation and developmentKey Highlights
[00:33] Linda’s superpower
[01:46] Linda’s career journey
[09:44] How Linda is modernizing this brand that has stood the test of time
[12:04] Linda’s starting point with a giant portfolio and customer insights
[15:18] Thoughts on the in-home component of marketing
[20:34] Driving product innovation and development
[23:34] Bringing that innovation to life
[27:58] An experience that defines Linda
[30:28] Linda's advice for her younger self
[30:45] What marketers should be learning more about
[35:52] Where Linda feels brands are living now
[37:22] The biggest opportunity and threat for marketers today
Resources Mentioned:
Linda LeeCampbell Soup CompanyCareer stops: P&G, Mondelez, Ipsos, Stonyfield, Chef’s Cut Real Jerky, Campbell Soup CompanyPortfolio of Brands: Campbell’s, Pacific Foods, Prego, Pace, Swanson, V8, ChunkyAndy Warhol Campbell Soup CansNew York City Pace CommercialCampbell Soup Ad – Made for Real, Real Life (Mom in the supermarket)Chunky Spicy Chicken Noodle Soup
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.
Using her background as an engineer, Linda Lee, CMO of Meals & Beverages at Campbell Soup Company, institutes the Scientific Method in marketing the large portfolio of brands under the Campbell umbrella. Starting in product development at P&G, her career journey led her into marketing at notable companies like P&G, General Mills, Cadbury, Ipsos, and Stonyfield.
This episode shares Alan and Linda’s discussion of her career journey, how she is modernizing a storied brand and its multiple brands, and why she feels saying yes opens new doors.
In this episode, you'll learn:
How in-home insights are critical to today’s marketing and how it has changed since COVIDHow to use the Scientific Method in marketing brandsHow Campbell is driving product innovation and developmentKey Highlights
[00:33] Linda’s superpower
[01:46] Linda’s career journey
[09:44] How Linda is modernizing this brand that has stood the test of time
[12:04] Linda’s starting point with a giant portfolio and customer insights
[15:18] Thoughts on the in-home component of marketing
[20:34] Driving product innovation and development
[23:34] Bringing that innovation to life
[27:58] An experience that defines Linda
[30:28] Linda's advice for her younger self
[30:45] What marketers should be learning more about
[35:52] Where Linda feels brands are living now
[37:22] The biggest opportunity and threat for marketers today
Resources Mentioned:
Linda LeeCampbell Soup CompanyCareer stops: P&G, Mondelez, Ipsos, Stonyfield, Chef’s Cut Real Jerky, Campbell Soup CompanyPortfolio of Brands: Campbell’s, Pacific Foods, Prego, Pace, Swanson, V8, ChunkyAndy Warhol Campbell Soup CansNew York City Pace CommercialCampbell Soup Ad – Made for Real, Real Life (Mom in the supermarket)Chunky Spicy Chicken Noodle Soup
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.
34 min