100 episodes
The Scott Howard Genuine ScLoHo Media and Marketing Podcast WOWO / Federated Media
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- Business
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
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329 ScLoHo Podcast COMPOUNDING YOUR BRAND
How to overcome the short attention spans we all have
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328 ScLoHo Podcast FEATURES VS BENEFITS
What's In It For Me? That's the question your marketing should answer for your future customer. I'll explain in today's podcast.
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327 ScLoHo Podcast A LESSON ON ADVERTISING FROM PREACHERS AND TEACHERS
Revisiting a basic lesson from over 100 years ago....
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326 ScLoHo Podcast ONCE IN A LIFETIME ECLIPSE
What marketing lessons can we learn from the recent eclipse? Take a listen.
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325 ScLoHo Podcast LESSONS FROM THE NCAA BASKETBALL FINALS
Some of the best lessons come from observing others and learning how to apply what we see to our lives and businesses...
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324 Pitfalls of Pinpoint Targeting ScLoHo Podcast
From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.
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