The Secret Thoughts of CEO's Podcast Chris Yonker

West Herford, President and CEO of On Ideas began his advertising career with DDB Paris, and later spent time in leadership roles at Grey, DDB London and Arnold. He introduced Budweiser and Westin Hotels & Resorts across Europe and led global branding for Jack Daniel’s Tennessee Whiskey including its launch into China. His brand experience also includes working with globally recognized brands including ExxonMobil, E&J Gallo, IBM, Nickelodeon, Johnson & Johnson and Piggly Wiggly.
He is a JAX Chamber Trustee, a volunteer for the Boys & Girls Clubs of Northeast Florida and a board member for Hubbard House, Northeast Florida’s domestic violence shelter who serve 5,000 domestic violence victims annually.
West received his Bachelor of Arts from UNC-Chapel Hill, and his Master of Business Administration from UNC’s Kenan-Flagler Business School. He self-describes as “true blue.”
 
What You’ll Learn
●      How to have difficult conversations.
●      How to communicate more effectively in business.
●      How to take advantage of AI tools.
●      How important is an organization’s culture to its success?
 
Timestamps
·       [04:25] A bit about West.
·       [10:54] Companies that are doing a good job.
·       [14:34] On Ideas’ process.
·       [22:27] Effective communication.
·       [23:50] Breaking the preoccupation barrier.
·       [27:44] Using AI tools.
·       [31:34] West’s journey to finding balance.
·       [37:07] On Ideas’ culture.
·       [39:56] Approaching issues with compassion and empathy.
·       [42:39] Making necessary changes.
 
Memorable Quotes
·       “Storytelling’s never going to go out of style.” – West Herford [30:05]
·       “What happens in their lives outside of work matters in the organization.” – Chris Yonker [38:17]
·       “It’s show business, not show people.” – West Herford [39:39]
 
Social Media
West Herford.
  
Websites
onideas.com.

Jonathan Goldhill is a masterful business coach and personal strategist specializing in guiding next-generation leaders of family businesses to scale up their business as they take control over the leadership and ownership of the family business. Jonathan left New York for California at age 20 after hisfamily’s large, privately-held men’s apparel manufacturing company- started by his great-grandfather—sold to a conglomerate in its third generation of family ownership. Within ten years, Jonathan had established himself as the go-to expert for entrepreneurs looking to find their version of freedom. Today, Jonathan brings thirty years of experience to his clients advising, coaching, consulting, training, and guiding entrepreneurial and family businesses.
On this episode of "Secret Thoughts of CEOs and Business Leaders", host Chris Yonker and guest Jonathan Goldhill discuss the strategies and processes that can be employed by family businesses to facilitate growth and scaling. They explore ways to adopt growth-directed psychology, identify and challenge limiting stories and behaviors, and break through the status quo to disrupt the transition of leadership from one generation to the next. Goldhill emphasizes the value of becoming involved and helping clients drive the necessary changes and growth, acting as a coach to support and facilitate success.
 
What you'll learn
The listener will learn about driving change and growth in a family business, negotiating differences, adapting to change, implementing systems and structures, and the importance of personal development and mentorship. The episode also discusses the limitations of certain business management systems and the dangers of scam consulting companies. The podcast encourages leaving a five-star review and provides a website for more information on expanding consciousness and capacity for fulfillment.
 
Timestamps
[00:06:01] Family business growth strategies.
[00:11:55] Paradigm of "Grow or Die".
[00:13:07] Legacy Employees and Disruptive Leaders.
[00:20:32] Growth for growth's sake.
[00:24:12] Building a business operating system.
[00:28:06] Systems-dependent businesses.
[00:39:26] Building a team of specialists.
[00:47:07] Scams in consulting industry.
[00:50:37] Expand your consciousness.
 
Links
www.TheGoldhillGroup.com
www.DisruptiveSuccessor.com
https://www.disruptivesuccessorshow.com

In this episode, Chris talks to Eric Goodwin, who believes in attracting the best possible talent to his family business. He attributes his success to his focus on core values, putting people over profit, and being an amazing father. Eric's company was recently ranked #1 by Glassdoor, a testament to the importance of attracting great people to build a sustainable and vital business. 
 
Timestamps
[00:00:00] Laws of Attraction in Business. [00:07:36] Entrepreneur's motivation and ambitions. [00:08:41] Work-life balance in entrepreneurship. [00:12:32] Father-son relationship dynamics. [00:16:17] Achievement-based action. [00:21:28] Hospitality industry recruiting market. [00:25:15] Company culture and success. [00:29:03] Attracting and retaining top talent. [00:32:21] Company culture and growth. [00:35:49] Core values and team focus. [00:40:44] Leadership skills and development. [00:43:55] CEO's Secret Thoughts.  
Memorable Quotes
·       “And I did that really with the sole motivation of being a great dad. I want it was it was crucial to me that I wanted to walk my daughter into school as long as she would let me until that was not cool.” – Eric Goodwin       "The first core value in all of my companies is integrity and everything we do, right? You know, that's the first one. And then, the team, we start every single meeting, we all, we say what our core values are. They're written everywhere." ·       “So I always say, you know, try to identify the givers and the takers you know, and I think you want, you want givers" Social Media
Eric Goodwin on LinkedIn
 The Friendly Toast
 
Websites
Goodwin Recruiting

Thanks to 14+ years as a mental health therapist and time in 50+ countries, Brie knows how to design seamless itineraries for her clients from start to finish.
Brie believes in matchmaking her clients to destinations, properties, and cultures that meet each client's needs and spends more time abroad than at home to keep up with the latest trends.
While Brie specializes in many spots like Africa, Italy, France, island destinations, and more, she ultimately specializes in using her background in psychology to blend shock and awe with relaxation throughout her client's trips.
 
What You’ll Learn
●      How does Instagram hype affect locations?
●      How to distinguish between social media and reality.
●      How to survive a long flight.
●      What are the kinds of places to put on your bucket list?
●      Why travel is so beneficial to our health.
 
Timestamps
·       [05:05] Brie’s story.
·       [09:16] The mental health value of travel.
·       [11:53] Instagram vs Reality.
·       [14:45] Consider these vacation spots.
·       [20:35] An African itinerary.
·       [23:37] Surviving long flights.
·       [30:25] A trip to unwind.
·       [32:29] Safety in Mexico.
·       [34:57] Wellness travel.
·       [39:27] High-value locations.
·       [43:07] South America.
·       [43:45] Cuba.
·       [45:00] Traveling on cruises.
·       [46:48] The Top 3 Places.
 
Memorable Quotes
·       “Life is nothing more than a batch of memories, so create good ones.” – Chris Yonker [07:51]
·       “We’re all so alike.” – Brie Shelly [10:40]
·       “You’re not aways going to know what you’re doing, but you’ve just got to trust the process.” – Brie Shelly [11:36]
·       “Value doesn’t feel like value used to.” – Brie Shelly [40:02]
 
Social Media
@brieshelly.
 
 
Websites
www.brieshelly.com.

Shane Carter is the CEO of Hampshire Capital. He has been an active real estate investor for over 25 years. He has acquired, renovated, and managed more than $305M in multi-family and commercial assets, and built over $110M in real estate through his construction and development firm.
Shane holds a BSc in Forestry and Wildlife Biology from the University of Massachusetts Amherst.
 
 
What You’ll Learn
●      What drives employee performance?
●      How to start driving personal change.
●      The importance of vision and knowing the ‘why’.
●      How to mindfully navigate parenthood.
●      Why it’s important to revise mindset.
 
Timestamps
·       [04:31] A bit about Shane.
·       [10:30] Personal vs business.
·       [12:09] Calibrating our self-awareness.
·       [13:48] Validating our core values.
·       [18:04] Rewriting the rules.
·       [20:54] Shane’s ‘why’.
·       [23:46] When you’re not convinced it’s possible.
·       [29:17] Mindfully navigating parenthood.
·       [32:33] Setting up consequences.
·       [37:31] Separating goals from ego.
·       [40:52] How Shane’s evolution of self has impacted business.
·       [42:24] The epitome of leadership.
·       [43:32] Revising your mindset.
·       [46:15] Shane’s advice.
 
Memorable Quotes
·       “Don’t just set rudimentary goals. Set really big goals. Set life goals. Set long-term vision goals.” – Shane Carter [05:52]
·       “Without a good, strong ‘why’, you will always be able to sabotage your intentions.” – Shane Carter [20:44]
·       “Get in tune with your relationships now.” – Shane Carter [47:04]
 
Social Media
Shane Carter.
@shanecarternh.
 
 
Websites
hampshirecap.com.

Doug Gray, Ph.D., PCC, is a consultant with the Family Business Consulting Group, www.theFBCG.com, co-founder of www.AssessNextGen.com, and founder of www.Action-Learning.com, who wishes he still lived in New Hampshire near Chris Yonker.
He is the author of Objectives + Key Results (OKR) Leadership.
 
What You’ll Learn ●              What is organizational readiness?
●              How to work on shaping preferable behaviors.
●              The difference between succession and continuity.
●              How family businesses respond to change.
 
Timestamps ·       [05:04] Family businesses in numbers.
·       [07:38] Succession challenges.
·       [14:55] The Assess Next Gen tool.
·       [21:24] Perspectives and feedback.
·       [25:34] Family or non-family succession.
·       [28:10] Resistance to the results.
·       [30:05] Organizational readiness.
·       [33:42] The highest and lowest scoring key behaviors.
·       [37:28] Handling change.
·       [40:59] Shaping preferable behaviors.
·       [43:36] Who takes the survey?
 
Memorable Quotes
·       “Continuity is a longer conversation.” – Doug Gray [09:39]
·       “We need to create a system to reward customers who provide referrals.” – Doug Gray [35:07]
 
Social Media Doug Gray.
 
Websites
www.theFBCG.com.

 
www.AssessNextGen.com. www.Action-Learning.com.