37 min
The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonald Enterprise Eyeballs: Innovative B2B Marketing Stories
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- Marketing
Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.
Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.
In this episode:
➤ Key tips on how to avoid common mistakes that kill channel relationships
➤ How to get your IPP (Ideal Partner Profile) right on the first try
➤ Bridge the gap between sales and marketing
Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.
Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.
In this episode:
➤ Key tips on how to avoid common mistakes that kill channel relationships
➤ How to get your IPP (Ideal Partner Profile) right on the first try
➤ Bridge the gap between sales and marketing
37 min