36 min

The Secrets to a Successful Brand with Tracey Halama CEO of Vital Proteins The S2G Podcast

    • Entrepreneurship

In this episode, Jessica Murphy, Vice President at S2G, sits down with Tracey Halama, CEO of Vital Proteins to share how the unique ways in which the company built their brand, positioned them to be acquired by Nestle Health Sciences in one of the great M&A stories of the year. Between starting in D2C, becoming a B corp, working with influencers, being radically transparent, and staying true to your brand experience, Tracey has some real wisdom to share with brands looking to stand out from the pack and earn brand recognition and loyalty.
This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G Investments, LLC or its affiliates (“S2G Ventures”). Investing involves risk, including the risk of loss. The opinions expressed do not necessarily represent the views of S2G Ventures. Specific companies are mentioned herein solely for educational purposes and should not be construed as an endorsement of any particular company or investment. Please note that S2G Ventures may maintain investments in the companies mentioned herein.
For more important information, please see www.s2gventures.com/disclosures

In this episode, Jessica Murphy, Vice President at S2G, sits down with Tracey Halama, CEO of Vital Proteins to share how the unique ways in which the company built their brand, positioned them to be acquired by Nestle Health Sciences in one of the great M&A stories of the year. Between starting in D2C, becoming a B corp, working with influencers, being radically transparent, and staying true to your brand experience, Tracey has some real wisdom to share with brands looking to stand out from the pack and earn brand recognition and loyalty.
This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G Investments, LLC or its affiliates (“S2G Ventures”). Investing involves risk, including the risk of loss. The opinions expressed do not necessarily represent the views of S2G Ventures. Specific companies are mentioned herein solely for educational purposes and should not be construed as an endorsement of any particular company or investment. Please note that S2G Ventures may maintain investments in the companies mentioned herein.
For more important information, please see www.s2gventures.com/disclosures

36 min