17 episodes

There are plenty of podcasts out there that cover how to sell on Amazon and, even though Thrasio certainly knows a thing or two about that, we're pulling back the curtain on the full operation. From acquiring FBA businesses to stabilizing, optimizing, and scaling each brand, we take a broader look at the process while sharing insights into Thrasio's rapid growth. In our first season, Ali Aleisawi (Employee Experience Manager), Mike Platco (Head of Social Media & Content Creator), and Yonny Reichel (Marketing Growth Manager) will be joined each week by a different member of team Thrasio - each of whom play a crucial role and come equipped with a lot more to discuss than ‘best practices’.

The Selling Point Thrasio

    • Business
    • 5.0 • 8 Ratings

There are plenty of podcasts out there that cover how to sell on Amazon and, even though Thrasio certainly knows a thing or two about that, we're pulling back the curtain on the full operation. From acquiring FBA businesses to stabilizing, optimizing, and scaling each brand, we take a broader look at the process while sharing insights into Thrasio's rapid growth. In our first season, Ali Aleisawi (Employee Experience Manager), Mike Platco (Head of Social Media & Content Creator), and Yonny Reichel (Marketing Growth Manager) will be joined each week by a different member of team Thrasio - each of whom play a crucial role and come equipped with a lot more to discuss than ‘best practices’.

    Season 1 Finale: Learning from Mistakes

    Season 1 Finale: Learning from Mistakes

    In this can't-miss episode of The Selling Point, the guys chat with Thrasio's co-founder and co-CEO, Carlos Cashman. 

    As a serial entrepreneur, Carlos has seen his fair share of ups and downs. He digs deep with the guys about failure. How we can make sure we learn from our mistakes rather than just moving on, how to deal with burnout, and how to build resiliency. 

    Carlos also talks about Thrasio's origin story and how important time management is to scale a company. 

    Note: Carlos cusses. It's part of what makes Carlos sound like Carlos, so we didn't bleep anything out. Please be advised. 

    • 47 min
    Special Episode: Deep Dive on Yonny & Mike

    Special Episode: Deep Dive on Yonny & Mike

    In this ~special~ episode,   Ali interviews Yonny & Mike about their marketing careers and what brought them to their current roles at Thrasio. 

    Also mentioned:
    Neil's Pokemon Insta: @poke.decksterMike's Snap: @mplatco

    • 45 min
    Expanding Your Brand to Wholesale & International Markets

    Expanding Your Brand to Wholesale & International Markets

    So many small businesses have launched on Amazon. But did you know most customers discover new products in traditional brick-and-mortar stores? If you're looking to really grow your business, you might want to look beyond FBA. 
    Today, the guys are joined by Thrasio's VP of International & Wholesale, June Zheng. She sheds light on the nuanced differences between Amazon versus traditional retail channels, and what you need to work on to take your business from online only to in stores everywhere. 

    • 27 min
    What to Expect in 2021 Based on 2020's Consumer Behaviors

    What to Expect in 2021 Based on 2020's Consumer Behaviors

    2020 was nothing short of a wild ride. Ecommerce exploded, and consumer behaviors and spending trends changed drastically, but how do these trends inform what to expect in 2021?

    Recorded fresh off the Turkey 5, the guys talk to another Director of Brand Management, Brendan Biggers. Brendan talks about his day to day as a Brand Manager, how he approaches his role, accelerated ecommerce growth, and what product categories we can expect to see take the lead in 2021. 

    • 26 min
    How to Scale & Grow Your Brand

    How to Scale & Grow Your Brand

    Running and growing an FBA business takes a lot of entrepreneurial drive. There's more to it than picking the right inventory and increasing margins.  

    This week, the guys are joined by Michael Smith, Director of Brand Management, to discuss his own experience successfully scaling and growing an ecommerce company for 5 years before joining Thrasio in 2019. 

    Using his own entrepreneurial background and expertise, Michael talks about how the lessons he learned as owner and CEO help him empower his team at Thrasio and how FBA sellers can employ the same key strategies in their own businesses.

    • 32 min
    New Year, New Job: What It Takes To Be a Thrasher

    New Year, New Job: What It Takes To Be a Thrasher

    We're starting the new year off right by bringing you a new special episode featuring Thrasio's Lead Talent Acquisition Partner, Hannah McLaughlin. 
    Hannah talks with the guys about what makes a good fit, what it's like to recruit during COVID, and gives a sneak peek on what question she asks every candidate she interviews.

    Hannah has been responsible for so much of Thrasio's success since she's hired so many Thrashers since joining the company in September 2019. Want to join our team, view open roles here.
    We know this might not be what everyone tunes in for. So if you're looking for content about marketing or selling on Amazon - catch us again this Friday to hear the guys talk Brand Operations. 

    • 31 min

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8 Ratings

8 Ratings

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