353 episodes

Valerie VanBooven RN BSN interviews leaders in the senior care industry. Her guests share their wisdom, advice, and experience with listeners. Professionals and consumers listen to the podcast version and also watch the interviews on YT, Roku, Amazon Fire TV, Facebook, Linkedin, and more. Visit https://www.asnmarketingplan.com/connect-listen-watch/ for all of the listening/watching options.

The Senior Care Industry Netcast w/ Valerie VanBooven RN BSN Valerie VanBooven RN BSN

    • Health & Fitness
    • 5.0 • 5 Ratings

Valerie VanBooven RN BSN interviews leaders in the senior care industry. Her guests share their wisdom, advice, and experience with listeners. Professionals and consumers listen to the podcast version and also watch the interviews on YT, Roku, Amazon Fire TV, Facebook, Linkedin, and more. Visit https://www.asnmarketingplan.com/connect-listen-watch/ for all of the listening/watching options.

    SCI Netcast EP 172: Augusta.Care - Yvan Castilloux, Samuel Sanchez- Facebook for Recruiting

    SCI Netcast EP 172: Augusta.Care - Yvan Castilloux, Samuel Sanchez- Facebook for Recruiting

    SCI Netcast EP 172: Augusta.Care - Yvan Castilloux, Samuel Sanchez- Facebook for Recruiting

    https://www.asnmarketingplan.com/ep-172-augusta-care/

    • 21 min
    Home Care Marketing at Any Stage of Business – Start-up to Seasoned

    Home Care Marketing at Any Stage of Business – Start-up to Seasoned

    Home Care Marketing at Any Stage of Business – Start-up to Seasoned
    Marketing Home Care from Start-Up to 5+ Years In Business. This hour-long video shows you where to spend and where to save for the best results at any stage.

    Thanks for joining us, everybody. Today is the day we talk about Marketing Your Home Care Business From Start-Up to Seasoned. I’m so glad you could join us. We had lots and lots of folks sign up for this. Very excited to present this to you, and I am Valerie VanBooven if we haven’t met before.
    Valerie VanBooven:
    Welcome to the webinar. I have a couple of other things I’d like for you all … If you have a look at a computer screen and you have a phone, you’re going to want to take a screenshot of this. Hold on. Oh, wait a minute. Here we go.
    Valerie VanBooven:
    Take a screenshot of this. A couple of things I wanted to point out to you, and then I’ll talk about the agenda a little bit. This is our website address, ASNMarketingPlan.com. We also have a free download, and as we talk about marketing, this might be helpful to you. Of course, my mouse is very sensitive.
    Valerie VanBooven:
    Download the 12,000 holiday celebration list. Go to bit.ly, Bit.ly/2022CALENDARASN, so you might want to snap a picture of this instead of trying to write it down.
     
    Also, if you are new to us and you have never done this before, if you’re our client, by the way, this is already done for you so you don’t have to do it. You can get a free listing on our website, ApprovedSeniorNetwork.com/join. If you do that, what will happen is we’ll set you up with a free listing.

    • 1 hr 7 min
    SCI Netcast with Jennifer Lagemann, Professional Writer

    SCI Netcast with Jennifer Lagemann, Professional Writer

    https://www.asnmarketingplan.com/jennifer-lagemann-writer-for-senior-care-businesses/


    About Jennifer Lagemann


     Links
    Website: https://nextjenncopy.com/
     
    Email: jenniferlagemann16@gmail.com
     
    Link to Podcast Episode: https://www.buzzsprout.com/33168/10405987
     
    Link to youtube video: https://youtu.be/T3worslru3g
    Today on the Senior Care Industry Netcast 

    Committed To Digital Content That Converts


    Hi! I’m Jennifer, a home care industry native, bred to create meaningful content. My experience marries home care and digital marketing skills – designed to help your business succeed. 

    I have seven years of experience in senior care in all different layers (family caregiver, family member of care recipient, administrator/care manager)



    I use a PRO-AGING philosophy in all of my work



    I have access to innovative tools that expedite & optimize my content-based solutions



    Jennifer’s Words of Wisdom/ Tweet-ables
    “I am the founder of NextJenn Copy, where I create storytelling and compelling content for families, clients, and consumers of home care, and just to make it more accessible to people linguistically and to really help you sell your services.”“[In regards to website copy] If you are a caregiver and you are applying to a job on their careers page, would you be satisfied with the information you’re seeing?… The point of the careers page is to entice people to apply to your specific agency and what you have to offer them, and not talking about yourself more.”“[With regards to her writing style.] This is really substantive content that will help move the needle. When I do a blog on dementia, it’s not just talking about the same 10 symptoms that you’ll see on the Alzheimer’s Association blog. This is talking hyper specifically to an agency’s perspective.”

    • 29 min
    SCI EP 169 Lauren Tarrant, Senior Advocate with All Ways Caring for Seniors

    SCI EP 169 Lauren Tarrant, Senior Advocate with All Ways Caring for Seniors

    Full Video: https://youtu.be/_LsA2oEgTn0

    Blog Post: https://www.asnmarketingplan.com/lauren-tarrant-rn-senior-advocate/


    About Lauren Tarrant, RN


    Social Links
    Website: https://allwayscaringforseniors.com/
    Email: Lauren@allwayscaringforseniors.com
    Phone: 512-809-4057
    Today on the Senior Care Industry NetcastIntroduction of Lauren TarrantLauren’s new adventure in senior advocacy.How All Ways Senior Care helps familiesWhat to expect from a All WaysLauren Tarrant’s Words of Wisdom/ Tweet-ables“…what we do is we make sure to help the family navigate through the health system. We can advocate for them, we may help them find resources for seniors in the home. So everything we do is focused on people that are in the home or want to get back to the home. So they might be in an ALF at the time, assisted living facility, but they want to go home.”“Always Caring for Seniors helps families, but we also help organizations. So organizations might be trying to send people home, and they don’t know how to transition that care. So I work with organizations on a different basis with regards to clinical outcomes, compliance, operations, RN delegation, and sales teams.”“A lesson that I learned as an entrepreneur: Even if you spend an hour every day, think about what that is at the end of the year. It’s something you do every single day to make your business grow it. Maybe it’s that one extra call, or it doesn’t matter how busy you are. You have to do something every single day.”

    • 22 min
    SCI Netcast: Wendy Meyeroff - How to Hire a Ghostwriter for Senior Care Content

    SCI Netcast: Wendy Meyeroff - How to Hire a Ghostwriter for Senior Care Content

    SCI Netcast: Wendy Meyeroff - How to Hire a Ghostwriter for Senior Care Content

    Wendy is an award-winning print and online health/tech reporter, ghostwriter and marketing consultant for 20+ years. She started working as a reporter and was the managing editor of health care magazines 20+ years ago. She segued into business-to-business advertising and then to public relations.
     
    Social Links
     
    Website: https://www.wmmedcomm.com/ Email: wjmayeroff@gmail.com
     
     
    Today on Wendy Meyeroff The Senior Care Industry Netcast 
    ●      Introduction of Wendy Meyeroff
    ●      Wendy Meyeroff’s history of writing
    ●      Tips in finding a good writer
    ●      What to expect from a ghost writer
    ●      Wendy’s experiences in companies as a writer
    ●      Importance of communication in hiring a writer
     
     
    Wendy Meyeroff’s Words of Wisdom/ Tweet-ables 
     
    ●      “A good writer, a good communications consultant, will tell you what they do and also what they don't do just as I just told you, I'm not an advertising copywriter and that's a keyword.”
    ●      “Ask if they have a website. If they don't have a website in this 21st century, then are they just going to be learning off you.”
    ●      “You know how the person hiring knows they're in trouble with the potential writer? If you give a vague description and the writer doesn't ask any questions.”

    • 25 min
    SCI Netcast: Annalee Kruger- Care Right Inc. - Empowering Caregivers (Professional and Family)

    SCI Netcast: Annalee Kruger- Care Right Inc. - Empowering Caregivers (Professional and Family)

    SCI Netcast: Annalee Kruger- Care Right Inc. - Empowering Caregivers (Professional and Family)

    In The Invisible Patient, senior care advisor and caregiver advocate Annalee Kruger teaches caretakers how to appreciate the blessings of being a caregiver while also looking after themselves. It is not a luxury for caregivers to practice strong self-care — it is a necessity. The ability to be resilient, of knowing and sharing boundaries, and how to say “no” are vital for both the well-being of the caregiver and the caregiver’s patients.
    The Invisible Patient provides inspiration, encouragement, and guidance for finding ease and help during the caregiving journey.
    Social Links 
    Website: https://carerightinc.com/
    Phone: (800) 741-0302
    Kruger leaves no stone unturned, providing personal anecdotes and scenarios about the caregiving process, and includes numerous references and resources in this guide to
     
    Email:WeCare@CareRightInc.com
     
    The Invisible Patient book link:

    The Invisible Patient by Annalee Kruger


    Amazon:
    https://www.amazon.com/Invisible-Patient-Emotional-Financial-Caregivers-ebook/dp/B09 J64RGJW
     
     
     
    ANNALEE KRUGER The Senior Care Industry Netcast 
    Introduction of Annalee Kruger as the owner of Care Right IncorporatedAnnalee expounds on the operation of Care Right (what do they do?)Bad working environments vs good working environments (in healthcare)Tips for self careHow to enjoy lifeTaking time for yourselfAnnalee’s book “The Invisible Patient” 
     
     
     
    Annalee Kruger’s Words of Wisdom/ Tweet-ables“If we aren’t our best selves, we aren’t going to be our best nurse or our best social worker or our best spouse or our best mother or our best daughter or the best We’re not going to be our best. And we want to really be our best. And it takes time and effort and energy, but what an investment.” 
    “We want to invest in ourselves so that we can continue to do our mission, which is investing in helping other people have successful outcomes and better quality care as well. Right? But it has to start with us, inside of us, to be able to say, look, you know what? I deserve to take care of ” 
    “You have to also enjoy life and laughter and not let that get lost in the shuffle. Like enjoy .. When things don’t go quite right, instead of getting all bent out of shape, maybe just take a step back and be like, okay, this sucked, but there’s worse things that could have happened. Right?” 
    “Do things that make your heart And if your current job or employer isn’t making your heart pound, I’m here to tell you life is too short, find something that makes your heart pound.” 
    “Take care of yourselves. I know it’s easier, believe me, I know it’s easier said than done, but just don’t let yourself just get so run down that you hate your profession and want to leave it because you know what? We need all of you good ones out ”

    • 24 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

valerievanbooven ,

Fabulous

When I don't have time to view a webinar I just listen to the podcast in my car!

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