32 episodes

A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.

The SEO Insider: Law Firm Digital Marketing and Beyond Seth Price

    • Business
    • 5.0 • 1 Rating

A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.

    Seth Price & Todd Richheimer, Founder of Lawfty

    Seth Price & Todd Richheimer, Founder of Lawfty

    On today’s episode of SEO Insider, Seth Price is joined by Todd Richheimer, founder of the law firm digital marketing company Lawfty. They talk about PPC challenges that COVID-19 has brought to the industry and the current volatility of the law marketing world. Todd explains the importance of economic consistency, choosing worthwhile PPC campaigns, and selecting the best keywords when bidding. The two deliberate over the possible contrast between a perfect branded landing page and the number of clicks on a page with an immediate response. They discuss the prevalence of influencers and how using social media in a relatable manner can help reach a wider audience.

    Todd’s firm, Lawfty Law, can be found at https://lawftylaw.com/ and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.

    For more helpful tips on legal SEO, check out BluShark’s other channels:
    WEBSITE: https://blusharkdigital.com/
    FACEBOOK: https://www.facebook.com/blusharkdigital/
    TWITTER: https://twitter.com/blusharkdigital/
    LINKEDIN: https://www.linkedin.com/company/blushark-digital
    INSTAGRAM: https://www.instagram.com/blusharkdigital/ 
    #LegalMarketing #PPC #DigitalMarketing 

    • 32 min
    Seth Price & Casey Meraz, Founder of BluShark Digital and Price Benowitz, LLP

    Seth Price & Casey Meraz, Founder of BluShark Digital and Price Benowitz, LLP

    On today’s episode of SEO Insider, Seth is joined by Casey Meraz, founder of the law firm marketing company Juris Digital. The two discuss working remotely and how Casey transitioned his team to this before COVID-19, the training process for their marketing firms and how it has evolved, and Casey’s lessons learned from acquisition of a company. Seth and Casey speak on the digital landscape of the legal industry today, long-term growth strategy, and Casey’s experience with managing a team internationally. They talk about the importance of having valuable content and improving older pages, updates coming with Google and how to position for them, and challenges with mobile-first indexing.
    Casey’s firm, Juris Digital, can be found at https://jurisdigital.com/.
    For more episodes of SEO Insider, visit www.blusharkdigital.com/seo-insider.

    • 29 min
    Seth Price & Alan Bleiweiss, Founder of Alan Bleiweiss Consulting

    Seth Price & Alan Bleiweiss, Founder of Alan Bleiweiss Consulting

    On today’s episode of SEO Insider, Seth Price is joined by Alan Bleiweiss, a forensic SEO consultant and founder of Alan Bleiweiss Consulting, to discuss SEO consulting and Alan’s experience optimizing websites for both desktop and mobile use. Seth and Alan talk about how internet testing plays a role in SEO and how different internet connections impact search engine optimization. Seth asks Alan about what the biggest things people should tackle before seeking SEO consulting. Alan discusses common issues he’s seen throughout SEO consulting, such as the organization of page content and usability issues. Seth asks Alan about the upcoming Google Page Experience update and how to prepare for the Google update. 

    To see more episodes, visit: https://blusharkdigital.com/seo-insider/ 

    For more helpful tips on legal SEO, check out BluShark’s other channels: 
    WEBSITE: https://blusharkdigital.com 
    FACEBOOK: https://www.facebook.com/blusharkdigital 
    TWITTER: https://twitter.com/blusharkdigital 
    LINKEDIN: https://www.linkedin.com/company/blushark-digital/ 
    INSTAGRAM: https://www.instagram.com/blusharkdigital/ 

    • 22 min
    Seth Price & Brett Tabke, Founder and CEO of PubCon

    Seth Price & Brett Tabke, Founder and CEO of PubCon

    Today, Seth is joined by Brett Tabke, the founder and CEO of PubCon. Brett announces the exciting news that PubCon will be back in person on August 3rd - 5th for its conference in Florida! The two discuss the history of the conference and how it has grown to become a “must-attend” event for SEO marketers and practitioners, whether they’re advanced or just starting out in the industry. Brett also gives his insight on how PubCon curates and fine tunes their selections for speakers to make sure that attendees get the absolute most out of the experience! Seth and Brett continue the discussion by looking at future changes we may soon see in the digital marketing world and government’s potential influence on it.
    To view all SEO Insider episodes, visit: https://blusharkdigital.com/seo-insider/
    PubCon: https://www.pubcon.com/
    For more helpful tips on legal SEO, check out BluShark’s other channels:
    WEBSITE: https://blusharkdigital.com/
    FACEBOOK: https://www.facebook.com/blusharkdigital
    TWITTER: https://twitter.com/blusharkdigital
    LINKEDIN: https://www.linkedin.com/company/blushark-digital/
    INSTAGRAM: https://www.instagram.com/blusharkdigital
    BluShark Digital LLC was founded to lift the confusion around search engine optimization (SEO) by providing businesses with innovative, transparent, and successful solutions to help them stand out with their online presence. Click below to learn what clients have to say about their partnerships with BluShark.

    • 26 min
    Seth Price & Jason Brown, Founder of BluShark Digital and Co-Founder of Price Benowitz

    Seth Price & Jason Brown, Founder of BluShark Digital and Co-Founder of Price Benowitz

    On this episode of SEO Insider, Seth is joined by Jason Brown, the founder of Review Fraud. Jason discusses the basics of his business and the ways he gives SEO guidance, common misconceptions about SEO, and all about how fake reviews and negative review attacks can impact business. The two also speak on how to get Google to take down a review, GMB local spam, and how incentivizing reviews is against FTC guidelines and can get a listing taken down. They discuss how reviews can be subjective, the importance of asking for reviews in industries where it is allowed, and how asking for photos to be uploaded on review sites can lead to more reviews.

    • 36 min
    Seth Price & Phil Singleton, Founding Partner of Price Benowitz LLP & CEO of Blushark Digital

    Seth Price & Phil Singleton, Founding Partner of Price Benowitz LLP & CEO of Blushark Digital

    On this episode of The Local Business Leaders Podcast, Phil sits down with Seth Price, the founding partner of Price Benowitz LLP, and the CEO of Blushark Digital, a digital marketing agency. The two discuss their background with marketing and their own businesses, and Phil speaks on his experience working with entrepreneurs to give them visibility, his process with his podcast and finding a niche audience, and putting clients’ ROI over your own profits. Seth and Phil discuss cross-selling across their agencies to get new leads, and the importance of referrals and good customer service.

    Seth’s law firm, Price Benowitz, can be found at www.pricebenowitz.com and his digital marketing firm, Blushark Digital, can be found here: www.blusharkdigital.com.

    Seth can be contacted at seth@blusharkdigital.com and more episodes of Seth’s SEO Insider series can be found at www.blusharkdigital.com/seo-insider.

    • 44 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

You Might Also Like