72 episodes

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.

The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.

Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.

Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

The SEO Mindset Podcast Sarah & Tazmin

    • Business

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.

The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.

Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.

Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.

    Dealing with an 'Off' or Bad Day

    Dealing with an 'Off' or Bad Day

    Having a bad or ‘off’ day at work is common. Sarah and Tazmin discuss how they deal with bad days at work, and if they can be prevented.
    About 'The SEO Mindset' Podcast
    Build your inner confidence and thrive.
    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
    Sign up to be a guest on the podcast here.
    Get in touch
    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
    Twitter - @sarahmcduk, @sulemantazmin, @seomindsetpod
    Website - https://www.tazminsuleman.com/
    Instagram - @tazminsuleman
    Email - theseomindsetpodcast@gmail.com
    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
    Check all episodes: The SEO Mindset Podcast website
    Wix - our Season Sponsors
    Wix is our fabulous season sponsors!
    SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?
    With Wix Studio you get: 
    Best-in-class defaults and automations Native integrations Smart, flexible tools to deliver complex client sites, at scale. 
    Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.
    Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 
    All this backed by fast, resilient infrastructure that’s built to scale.
    Start today and check out: wix.com/studio.
    Resources used for episode
    Celebrating your Wins (No Matter How Small) - The SEO Mindset Podcast
    Copyright 2023 Sarah & Tazmin
    Mentioned in this episode:
    Donate & Support the Podcast
    We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.
    Buy Me A...

    • 49 min
    Dealing with Overwhelm with Jess Redman-Easterbrook

    Dealing with Overwhelm with Jess Redman-Easterbrook

    In this week's episode, Sarah chats with Jesscia about dealing with overwhelm, including practical strategies to implement.
    About Jess:
    Jessica has been in SEO for 8 years, with a two year stint doing PT alongside it during lockdown. Her favourite part of SEO is content strategy and that's what she posts mostly about on her LinkedIn and newsletter SEOsnack.
    Jess loves travelling and is grateful to SEO for giving her the opportunity to work from home in countries like Portugal and Spain. Also a huge GOONER.
    Where to find Jess:
    @jess_didgeheads on Twitter
    Jessica on LinkedIn
    Jessica's Website
    About 'The SEO Mindset' Podcast
    Build your inner confidence and thrive.
    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
    Sign up to be a guest on the podcast here.
    Get in touch
    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
    Twitter - @sarahmcduk, @sulemantazmin, @seomindsetpod
    Website - https://www.tazminsuleman.com/
    Instagram - @tazminsuleman
    Email - theseomindsetpodcast@gmail.com
    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
    Check all episodes: The SEO Mindset Podcast website
    Wix - our Season Sponsors
    Wix is our fabulous season sponsors!
    SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?
    With Wix Studio you get: 
    Best-in-class defaults and automations Native integrations Smart, flexible tools to deliver complex client sites, at scale. 
    Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.
    Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 
    All this backed by fast, resilient infrastructure that’s built to scale.
    Start today and check out: a...

    • 49 min
    Working in SEO as a New Parent with Gus Pelogia

    Working in SEO as a New Parent with Gus Pelogia

    In this week's episode, Sarah chats with Gus about how to navigate a career in SEO as a new parent, sharing actionable advice and tips.
    About Gus:
    Gus Pelogia is a journalist turned SEO, working and living across the world since 2011. He’s currently an SEO Product Manager at Indeed, the #1 job site in the world with over 250 million unique visitors every month. Every day, he writes tickets for small and large initiatives and works in a cross-functional team with writers, UX researchers, engineers and product managers.
    Where to find Gus:
    @pelogia on Twitter
    Gus 's Website
    Gus Pelogia on LinkedIn
    About 'The SEO Mindset' Podcast
    Build your inner confidence and thrive.
    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
    Sign up to be a guest on the podcast here.
    Get in touch
    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
    Twitter - @sarahmcduk, @sulemantazmin, @seomindsetpod
    Website - https://www.tazminsuleman.com/
    Instagram - @tazminsuleman
    Email - theseomindsetpodcast@gmail.com
    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
    Check out all episodes: The SEO Mindset Podcast website
    Wix - our Season Sponsors
    Wix is our fabulous season sponsors!
    SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?
    With Wix Studio you get: 
    Best-in-class defaults and automations Native integrations Smart, flexible tools to deliver complex client sites, at scale. 
    Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.
    Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 
    All this backed by fast, resilient infrastructure that’s built to scale.
    Start today and check out: a...

    • 39 min
    Running a Business without it Taking Over your Life with Claire Taylor

    Running a Business without it Taking Over your Life with Claire Taylor

    Claire chats with Tazmin about how you can run your business without it taking over and ruling your life. They also chat about why people are drawn to start their own businesses, common pitfalls and strategies to navigate these.
    About Claire:
    Claire Taylor co-founded her Digital Marketing Agency in 2007. She has helped countless clients achieve online growth and success in what is often a crowded and competitive space.

    Claire loves business but also love to spend time out in the countryside running or hiking with her dog Darcy.

    You can connect with Claire via her Agency website TU Marketing, LinkedIn or Twitter


    Where to find Claire:
    Claire's Website
    @ClaireTaylorUK on Twitter
    Claire's Facebook page
    Claire's Facebook group
    @claireloutaylor on Instagram
    Claire Taylor on LinkedIn
    About 'The SEO Mindset' Podcast
    Build your inner confidence and thrive.
    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
    Sign up to be a guest on the podcast here.
    Get in touch
    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
    Twitter - @sarahmcduk, @sulemantazmin, @seomindsetpod
    Website - https://www.tazminsuleman.com/
    Instagram - @tazminsuleman
    Email - theseomindsetpodcast@gmail.com
    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
    Check out all episodes: The SEO Mindset Podcast website
    Wix - our Season Sponsors
    Wix is our fabulous season sponsors!
    SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?
    With Wix Studio you get: 
    Best-in-class defaults and automations Native integrations Smart, flexible tools to deliver complex client sites, at...

    • 48 min
    Using Neuroplasticity for Personal Growth with Giulia Panozzo

    Using Neuroplasticity for Personal Growth with Giulia Panozzo

    This week Tazmin talks to Giulia Panozzo about Neuroplasticity, what is it and how can it help people in their careers.
    About Giulia:
    Giulia is in-house Director of Customer Acquisition for a global marketplace and a freelancer neuromarketing consultant.
    Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and worked in academic research published internationally. She also obtained her license to exercise as a Psychologist from the University of Padua in 2016.
    Giulia now leverages her background in Neuroscience research to explore what drives customers to trust and buy, and the biases that influence information processing and decision making. She’s a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.
    Where to find Giulia:
    Giulia's Facebook page
    @SequinsNsearch on Twitter
    Giulia's Website
    Giulia Panozzo on LinkedIn
    About 'The SEO Mindset' Podcast
    Build your inner confidence and thrive.
    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
    Sign up to be a guest on the podcast here.
    Get in touch
    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
    Twitter - @sarahmcduk, @sulemantazmin, @seomindsetpod
    Website - https://www.tazminsuleman.com/
    Instagram - @tazminsuleman
    Email - theseomindsetpodcast@gmail.com
    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
    Check out all episodes: The SEO Mindset Podcast website
    Wix - our Season 7 Sponsors
    Wix is our fabulous Season 7 sponsors!
    SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?
    With Wix Studio you get: 
    Best-in-class defaults and automations Native integrations Smart, flexible tools to deliver complex client...

    • 41 min
    Opening Yourself up to Scrutiny with George Nguyen

    Opening Yourself up to Scrutiny with George Nguyen

    What situations do we end up opening ourselves up to scrutiny, and why is it important for growth and development? What challenges do we face and how can we overcome the fears? These questions are all answered in this week's episode when Sarah interviews George on the very subject.
    About George:
    George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.
    Where to find George:
    @geochingu on Twitter
    George's Website
    George on YouTube
    About 'The SEO Mindset' Podcast
    Build your inner confidence and thrive.
    The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
    Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
    Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
    Sign up to be a guest on the podcast here.
    Get in touch
    We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
    Twitter - @sarahmcduk, @sulemantazmin, @seomindsetpod
    Website - https://www.tazminsuleman.com/
    Instagram - @tazminsuleman
    Email - theseomindsetpodcast@gmail.com
    Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
    Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
    Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
    Check out all episodes: The SEO Mindset Podcast website
    Resources used for episode
    The 3 C's You Need for Change - The SEO Mindset PodcastWe chat to Kristie Plantiga about Imposter Syndrome | The SEO Mindset Podcast - The SEO Mindset Podcast
    Wix - our Season 7 Sponsors
    Wix is our fabulous Season 7 sponsors!
    SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?
    With Wix Studio you get: 
    Best-in-class defaults and automations Native integrations Smart, flexible tools to deliver complex client sites, at scale. 
    Even after clients take over, built-ins like automatic redirects help...

    • 37 min

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