The SEO Strategy Podcasters Can't Ignore in 2026 with Darcy Sullivan

SEO is evolving fast, and if you're a podcaster with a brick-and-mortar business or a local presence, you cannot afford to sleep on this. I brought in Darcy from the Clinic Marketing Podcast to break down exactly what's changing, what's staying the same, and how to make sure your ideal clients can actually find you, whether they're searching on Google, using voice search, or asking AI to do the work for them.

We dug into what I call "boring fingers" SEO, because how we think and how we type are two completely different things. Your potential clients are not searching the way you talk about your services. They're searching their problems, and if your website, your Google Business Profile, and your content aren't built around those words, you're invisible. Darcy walked us through the SEO cookie framework, on-page, off-page, and the sweet stuff in the middle that holds it all together, which is knowing your people deeply enough to speak their language online.

We also tackled the AI content question head-on, because I know most of you are using transcripts and AI tools to create blog content, and you needed clarity on what's actually working versus what's hurting you.

Spoiler: Using AI with your voice is very different from letting AI replace it entirely.

Connect with Darcy Sullivan

https://propelyourcompany.com/

Discovery call https://calendly.com/propelyourcompany/discovery-call

Google Business Profile Guide - https://propelyourcompany.com/gmb-checklist/

Free SEO training - https://propelyourcompany.com/register-clinic-seo-workshop/

Ready to build the foundation your podcast business actually needs?

Join Jennifer Dragonette over on Substack and let's connect: https://jenniferdragonette.substack.com/

Grab a seat at the free Substack for Podcasters masterclass: https://tidycal.com/jenndragonette/ssmasterclass

Book your Substack Remodeling Intensive (use code PODINSIDER): https://tidycal.com/jenndragonette/substack-planning-intensive