Serial Entrepreneur Show Nicole Schmied and Matt Deulley

What legacy are you creating for your kids?
 
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After her husband died unexpectedly, Amanda transitioned from a corporate career to full-time parenting in 2020. Based on the financial principles introduced to her by her late husband, she dreamt up her own version of a “give-save-spend” bank. In need of a pandemic hobby, she tried selling it on Etsy. She was thrilled by her first sale — and slightly surprised when the sales kept coming — when they didn’t slow, she realized this was how she could pass down the financial legacy with her sons and with the world.
 
Amanda remarried in 2019, and together, she and her husband Dan are working to continue that legacy for their three sons. Small Legacies is a children’s gift brand that focuses on thoughtful, practical items enhancing a child’s development and fostering peace within parents’ homes.
 
 
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Give, Save, Spend: Small Legacies
TEDxOshkosh: In Defense of Participation Trophies
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Question: When is the best time to hire a part-time or fractional CFO? Answer: Sooner than you think.
 
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Meet Ben Risser. Ben was an aerospace engineer at The Boeing Company. It was during this time that he discovered his passion for business, economics, and finance. He pivoted his career to real estate entrepreneurship, syndicating large multifamily real estate investments. Today he is the founder of Provident Financial Services. His team provides a concise custom financial dashboard for your organization, education that increases financial literacy, and financial perspectives that enrich financial intelligence. 
 
In this episode, Nicole and Ben discuss when it's the right time to hire a CFO, why your business needs credible accounting, and how a genetic retinal diagnosis is helping Ben focus on what matters most — helping others overcome their financial blindness.
 
 
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Download Ben's article 'From Sales to Equity': What your financial statements are trying to tell you about your business
Connect with Ben: LinkedIn
Visit: Provident Financial Services
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Have you started (or stalled) on using AI in your business yet? This is the show for you — a reminder you need to start while it's early!
 
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Meet Matt Swalley. He is co-founder at Omnekey. They are a marketing platform that leverages AI powered content to maximize your ad performance. They help a wide range of organizations, from fast-growing startups to larger enterprise companies. We have experience helping E-Commerce, FinTech, B2B, SaaS, and fundraising companies succeed in a competitive ad environment.
 
In this episode, our Matt — you know, the non-marketer in the room — learns that while AI makes some aspects in business easier, it still needs human touch and won't be replacing our jobs anytime soon. Nicole brings a diagram and a challenge for this episode...Can Matt find the show notes when AI writes them vs when the editor does?
 
So what do you think? Who wrote this one?
 
 
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Visit: Omneky
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Founders & CEOs: Has your team been nagging you to create content? Wondering if you should start posting those things called reels? Short clips? Maybe even TikTok?! This episode is your sign!
 
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He started his first company when he was eight, he built a YouTube channel with 10K subscribers when he was 12, and he was Chief Marketing Officer at a company with investors like Gary V. In today's episode, you'll meet Jake Hurwitz. He is the founder of Thursday Labs. A studio that creates founder-driven content where they will distribute 700+ pieces of content across 15+ channels over a 4 month period! And all you have to do is show up to record.
 
In this episode, Jake dives deep into why content strategy is important for business impact and how you can leverage that to get a more valuable audience.
 
 
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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
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FREE: Content Strategy Session
Visit: Thursday Labs
Connect with Jake on LinkedIn: Jake Hurwitz
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Ever considered throwing in the towel and getting a “real job?” Hundreds of Founders and Startups are glad today’s guest didn’t give up.
 
After realizing it was hard to land a position at a venture capital firm, he decided to build his own fund...all while growing a family too.
 
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Meet Mike Cardamone. He is CEO and Managing partner at Forum. Where they’re investing in 100 businesses this year! He focuses on developing Forum’s investment strategy with the mission to make the B2B SaaS journey easier, more accessible, and successful for early-stage founders. Working with hundreds of founders since Forum’s inception, he has helped portfolio companies navigate the fundraising process and optimize their position in the market.
 
In this episode, Mike shares that one time he wondered if he should get a “real job” and what it's like to grow a large family while building a business. He shares tips on balancing family life and business life and a story of how one investor reminds us all, that it really does matters who we surround ourselves with.
 
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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
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Visit: Forum Ventures
Follow Mike: Twitter
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What if your smart device could improve your nutrition?
 
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After multiple health issues in his family, Ari knew he needed to dedicate his life's work to the health care system — or should we say 'sick care system.' Ari worked with the cellular team at Nokia when they installed the step counter to phones. So when he saw how gamifying strategies started to change the health sector and patients lives — he knew he had to get involved.
 
Ari Tulla is the CEO and co-founder of Elo Health. They are taking the Smart approach to nutrition that fills your nutrient gaps based on your activity data, wearables, and biomarkers for exact personalization. With the help of a science team, a medical team, and AI, Elo has over 389 million combinations and 100 active ingredients to give you precise and personalized supplements for your exact needs.
 
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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied
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FREE: Content Strategy Session
Visit: Elo Health
LinkedIn: Ari Tulla
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