97 episodes

Become a Paid Subscriber: https://anchor.fm/thesetupseries/subscribe

Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.

Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals.

www.thesetupseries.com

The Set Up | Marketing and Music The Set Up Series

    • Music
    • 5.0 • 55 Ratings

Become a Paid Subscriber: https://anchor.fm/thesetupseries/subscribe

Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.

Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals.

www.thesetupseries.com

    Able Heart | EP 100

    Able Heart | EP 100

    We are so excited to share our 100th episode, featuring Los Angeles based-singer, songwriter and producer Able Heart!

    Able was lost in life after his Amateur US Olympic snowboarding career came to an abrupt halt due to an injury. For years, he questioned his life and struggled with depression and addiction in his hometown of Philadelphia until he found a deep connection and purpose with music. Creating music became his therapy and healthy outlet to express himself. Able hopes his music can now inspire and help others.


    Able won the show SONGLAND on NBC and worked with Ryan Tedder and Ester Dean to create the Jonas Brothers’ hit song "GREENLIGHT" which was #1 on the billboard charts.


    Able's single Whisper went viral trending #2 on Canada, Norway, South Africa and Ukraine "Spotify Top 50 Viral" and TikTok with over 100,000,000 plays and over 100,000 user created videos and 4 million views on YouTube. He also put out 40 songs in 40 days this year.

    We discuss all of this in today's episode!

    --

    3:00 40 songs in 40 days challenge

    7:00 Going Viral on TikTok

    11:15 Building his look and brand

    12:30 Creating and Filming 'Whisper'

    39:30 Able's Journey

    57:00 NBC's Songland/ Writing Greenlight

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    Connect with Able Heart here: https://www.ableheart.co/exclusive

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    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes, transcripts and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


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    • 1 hr 1 min
    Caleb Hawley | EP 99

    Caleb Hawley | EP 99

    Caleb Hawley is a New York City based songwriter and performer. In his decade-long career, he has released five albums and played over 1000 shows. Citing main influences such as Randy Newman and Janet Jackson, his songs often combine catchy melodies with dark and satirical lyrics. Combining catchy melodies with dark and satirical lyrics, one has to be careful not to slip while dancing in a puddle of their own tears. 

    There was a time when Caleb hated being mistaken for his mother when answering the land-line, but it worked out for him in the end, setting him apart with his high, androgynous vocals. He forms authentic connections with an air of openness, soulful singalongs and untethered guitar work drawing comparisons from Prince to Robin Williams.  

    He has 5 full length albums out to date,  most which were written & produced in his 5x10 storage-unit-turned-studio, where he works alongside a black market DVD burning entrepreneur named Fred.  

    --

    4:15 How are you able to balance a two and three year old with your music career?

    7:30 What would you describe your current fan base?

    12:00 Collaborations

    17:45 'Preshow Music' release

    28:00 Preview 'Someone who makes you happy'

    29:00 Running Ads for Music Promotion

    38:00 What do you want to be known for?

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    Connect with Caleb

    https://www.calebhawley.com/

    --

    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes, transcripts and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message

    • 40 min
    Prinz Grizzley | EP 98

    Prinz Grizzley | EP 98

    Austrian Alps-based Americana songwriter Prinz Grizzley veered into the Americana lane with two critically-acclaimed albums that led to playing festivals around the world, recording with Erin Rae, and sharing bills with folks like Yola, Tyler Childers, Molly Tuttle, Charley Crockett and many more.


    Today we are joined by Prinz to discuss his new singles, “I Keep On Searching” and “Payback Day (I’ll Give No Warning)," and his take on the CCR classic “Proud Mary,” all songs represent another new direction taken by Prinz.

    --

    2:15 New Releases

    7:00 What is the difference between country music in Austria and US?

    How would you describe your style and how did it form throughout the years?
    How did create the stage name, Prinz Grizzley?

    20:30 How did you get started in music?

    24:00 What do you want to be known for?
    --

    Check out Prinz Grizzley! http://prinzgrizzley.com/

    --

    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes, transcripts and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message

    • 26 min
    Brenden Starr | EP 97

    Brenden Starr | EP 97

    Today we are joined by Brenden Starr, an Alternative/Pop/Rock artist with a national audience as well by auditioning for 13-Time GRAMMY Award-Winning Artist Lady Gaga as a backup tour singer and qualifying for television shows like American Idol and X Factor. We discuss his debut album 'Hopeless Romantic' in today's episode.

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    3:00 Hopeless Romantic

    11:25 Journey into Music

    16:15 TV Shows

    29:00 What do you want to be known for?







    Hopeless Romantic out now!
    http://itunes.apple.com/album/id1662077287?ls=1&app=itunes

    --

    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes, transcripts and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message

    • 40 min
    The Mercy Stone | EP 96

    The Mercy Stone | EP 96

    Today, Scott Grady from The Mercy Stone joins us on The Set Up podcast to discuss their newest release ‘Crash’.’ Scott shared the heartbreaking story behind the beautiful ballad of a song and how the song was created.

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    2:00 Crash

    10:00 Songwriting Process

    19:30 Evolution of the band

    23:00 Meeting Mia, lead singer

    28:30 Fanbase

    -

    Watch Crash here: https://youtu.be/2Ag4SSruERo

    --

    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes, transcripts and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message

    • 42 min
    Sin. | EP 94

    Sin. | EP 94

    Sin. is an Indie / Psychedelic Rock band based out of Chicago. Their sonic sound pulls influence from the likes of Ty Segall, Iggy Pop, Wilco, Alex (Sandy) G, and more. Their lyrical topics embrace the human experience, giving into desires, reclaiming the biblical term "sin" in a somewhat positive but melancholy light. With Ethan Oliver on vocals and guitar, Brian Chindblom on guitar and backup vocals, Joe McTague on bass, and Caleb Nelson on Drums, the group is able to create a harmonious yet psychedelic experience for those who witness them perform.

    We discuss their newest release and the DIY scene in Chicago.

    3:30 DGH & "Unspoken Ghosts Vol. 1'

    11:00 DIY Scene

    16:00 Stage Personality

    20:00 Upcoming Show + New Release

    28:00 Promo



    Fever and Wasted & Afraid out now! https://open.spotify.com/album/2M9rfgdMO5JfXVmtRa9HXG?si=84ZiFyfjRZCM16QgqShXoQ&nd=1

    --

    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes, transcripts and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesetupseries/message

    • 33 min

Customer Reviews

5.0 out of 5
55 Ratings

55 Ratings

Marissamarie__25 ,

Love this podcast! Great insights, hilarious hosts, and actually real advice.

I was super impressed with how The Set Up breaks down each podcast and really gets into the details of the topic at hand. It’s so cool to hear the guest’s background and learn why they are the experts in what they’re talking about. Sydney and Sam ask some really pointed, deep questions and really emphasize breaking it all down for the average person to understand. There’s so many episodes that everyone from beginners to pros would enjoy what’s included. On top of it all, the hosts are hilarious, and the advice is stuff regular people can do. I very much recommend everyone at all levels in the music industry listen to this podcast!

aspenbeat handpicked music ,

Valuable and in depth music industry insights!

It's challenging to put your arms around all of the different aspects of marketing and strategies available to musicians and their teams these days. The Set Up does a great job of featuring the inside scoop from industry thought leaders. Highly recommend!

Muppet monster3211 ,

Amazing!

I don’t typically listen to podcasts, but The Set Up is the exception! I love the female-focus and being able to learn about the behind-the-scenes of the music industry. 10/10 ⭐️

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