75 episodes

Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.

Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals.

www.thesetupseries.com
Support this podcast: https://anchor.fm/thesetupseries/support

The Set Up | Marketing and Music The Set Up Series

    • Music
    • 5.0 • 55 Ratings

Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.

Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals.

www.thesetupseries.com
Support this podcast: https://anchor.fm/thesetupseries/support

    Vevo Official Live Performances with Micah Bickham | EP 75

    Vevo Official Live Performances with Micah Bickham | EP 75

    Micah Bickham is a live performance director, handling the creative content development and production of original content at Vevo.  He's directed and worked with Ariana Grande, The Weeknd, Justin Bieber, Billie Eilish, Lorde, Halsey, J Balvin, Camila Cabello and many others.

    Micah started his career as a tape duplicator for Joel Osteen. In 2008 he created a production company focused on live performances captured in a cinematic way.

    Today, we discuss how Micah creates official live performance music videos under Vevo for artists like Ariana Grande, driving greater support for her music.

    --

    Who is MIcah Bickham?

    DIY Musician to Joel Osteen TV Editor

    Content Production @ Vevo

    Types of Vevo Original Content

    Promo Timelines

    Ariana Grande Live Performances

    What do you want to be known for?

    --

    Safety Net ft. Ty Dolla $ign https://www.youtube.com/watch?v=r2XJ9P1NvJc 

    Positions https://www.youtube.com/watch?v=uL52DajINdY

    --

    Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

    --

    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


    ---

    Send in a voice message: https://anchor.fm/thesetupseries/message
    Support this podcast: https://anchor.fm/thesetupseries/support

    • 44 min
    'Crazy' by gavn! with Alex Hallerman | EP 74

    'Crazy' by gavn! with Alex Hallerman | EP 74

    As a manager, Alex has developed intimate relationships while building successful careers for multiple musicians. From navigating the quick window of opportunity to capitalize on viral moments to creating partnerships, he's found being in the middle of it all is what he enjoys the most.

    --

    Today, we discuss how Alex supported gavn!’s release of “Crazy,’ and facilitated both publishing and record deals.

    --

    Who is Alex Hallerman?

    Working with gavn!

    Studio Video Gone Viral

    Gavn! Journey to a Record Deal

    Meme Profile Campaigns

    Next Steps: Creating more music

    What do you want to be known for?

    --

    "crazy" - gavn! https://open.spotify.com/track/5ygXl5iJI59xBS22IEvzVY?si=55ad664386d24fcf

    --

    Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

    --

    If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

    --

    For show notes and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


    ---

    Send in a voice message: https://anchor.fm/thesetupseries/message
    Support this podcast: https://anchor.fm/thesetupseries/support

    • 44 min
    Exposure through Brands with Charles Gadsdon | EP 73

    Exposure through Brands with Charles Gadsdon | EP 73

    Charles joined MassiveMusic in 2016 as Global Director of Growth. Together with the team, Charles is responsible for creating and developing relationships for award-winning brands such as the LEGO Group, The Heineken Group, andESL Gaming. Before joining MassiveMusic, Charles co-founded a brand partnerships agency, where he worked with artists such as Daft Punk, Rihanna and Pharrell Williams.

    Today, we are discussing how artists can leverage partnerships with brands for greater visibility and global reach.

    --

    Who is Charles Gadsdon?

    Brand Partnerships at MassiveMusic

    Music as a Tool for Brands

    Artists + Brands

    Benefits of Partnerships

    Lotus Formula 1 + Daft Punk

    What do you want to be known for?

    -

    Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

    --

    If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

    --

    For show notes and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


    ---

    Send in a voice message: https://anchor.fm/thesetupseries/message
    Support this podcast: https://anchor.fm/thesetupseries/support

    • 42 min
    'Pressure' by Jonah Roy with Matt Ladis | EP 72

    'Pressure' by Jonah Roy with Matt Ladis | EP 72

    Matt Ladis is the founder and talent manager at Mad Lettuce Entertainment, representing Jonah Roy & Walden. Previously, he was a business manager at Monarch, and a festival organizer in college.

    Today, we are discussing how Matt helped Jonah Roy use TikTok during the release of “Pressure’ that boosted his streams to 60,000 in 8 short weeks.

    --

    Intro to Matt Ladis

    Starting Mad Lettuce 

    Tip for Taxes

    Managing Jonah Roy

    Releasing ‘Pressure’ by Jonah Roy

    TikTok Promotion

    60,000 streams in 8 weeks

    What do you want to be known for?

    Last Advice

    --

    https://www.jonahroy.com/

    --

    Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

    --

    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


    ---

    Send in a voice message: https://anchor.fm/thesetupseries/message
    Support this podcast: https://anchor.fm/thesetupseries/support

    • 44 min
    Unique Remixes of ‘Down & Out’ by SypSki with Ryder MGMT | EP 71

    Unique Remixes of ‘Down & Out’ by SypSki with Ryder MGMT | EP 71

    Ethan Udell is currently the Marketing Manager at Arista Records and Nell Jones is the Production Manager at Offbeat Media Group. During college, Ethan started the boutique management company Ryder MGMT, and Nell joined him to help out with all things marketing. Since graduating, Ethan and Nell manage a roster of artists, and lead digital strategy on a variety of records including a Grammy-nominated album.

    Today, we discuss how Ethan and Nell helped SypSki release multiple remixes of his single ‘Down and Out’ to increase his fanbase and streams to over 3M listens!

    --

    Meet Ethan, Ryder MGMT

    Meet Nell, Ryder MGMT

    Emo/pop Soundcloud artist, SypSki

    ‘Down & Out’ Artist Collaborations

    ‘Down & Out’ Alternate Versions

    Remix Strategy & Outreach

    Promoting Remixes to Different Audiences

    What’s Next

    What do you want to be known for?

    --

    Emerging Arizona-based artist SypSki has begun to make a name for himself with his music. For the past several years, he has grown to develop his own unique sound, a versatile mix of styles that combines pop, rap, rock, dance and indie. SypSki kicks off 2022 with his new single “Instagram (Letterman)” out January 21st

    Original - https://open.spotify.com/track/0wV91HyxK0DunZraVv7jcz?si=c486777ebd734063

    Remix - https://open.spotify.com/track/15llu6vBxUkxT3atrT4FME?si=8295626e30b64a61

    Punked - https://open.spotify.com/track/1RLypG2sfgq9l7BOUhJadj?si=7690b06128f74655

    --

    Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

    --

    If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think!

    --

    For show notes and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community




    ---

    Send in a voice message: https://anchor.fm/thesetupseries/message
    Support this podcast: https://anchor.fm/thesetupseries/support

    • 50 min
    'Thunder' by Lum!x with Susanne Hazendonk | EP 70

    'Thunder' by Lum!x with Susanne Hazendonk | EP 70

    Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments. Her career in the music industry started at Warner Benelux in the late 2000s, but her seeds of passion for music, particularly dance music, were first planted as a kid when she stumbled on the raw and energetic rave sounds of the 90's. In the years since, Susanne has climbed the ranks of the industry, gaining hands- on experience with acts like Michael Bublé, The Red Hot Chili Peppers, and Bruno Mars.

    Today, we are discussing how Susanne used data to identify key markets and help ‘Thunder’ by Lum!x go platinum around the world.

    https://www.youtube.com/watch?v=yCTxqM-aLtE

    --

    How Susanne Started in Music

    Working at Spinnin’ Records

    Dance Music in Europe

    Planning the release of ‘Thunder’ by Lum!x

    Using Data to Approach Different Markets

    Timing is Everything

    “Music is Emotion.”

    Other Resources

    What do you want to be known for?

    --

    Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

    --

    If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

    --

    For show notes and past guests, please visit thesetupseries.com

    Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community


    ---

    Send in a voice message: https://anchor.fm/thesetupseries/message
    Support this podcast: https://anchor.fm/thesetupseries/support

    • 41 min

Customer Reviews

5.0 out of 5
55 Ratings

55 Ratings

Marissamarie__25 ,

Love this podcast! Great insights, hilarious hosts, and actually real advice.

I was super impressed with how The Set Up breaks down each podcast and really gets into the details of the topic at hand. It’s so cool to hear the guest’s background and learn why they are the experts in what they’re talking about. Sydney and Sam ask some really pointed, deep questions and really emphasize breaking it all down for the average person to understand. There’s so many episodes that everyone from beginners to pros would enjoy what’s included. On top of it all, the hosts are hilarious, and the advice is stuff regular people can do. I very much recommend everyone at all levels in the music industry listen to this podcast!

aspenbeat handpicked music ,

Valuable and in depth music industry insights!

It's challenging to put your arms around all of the different aspects of marketing and strategies available to musicians and their teams these days. The Set Up does a great job of featuring the inside scoop from industry thought leaders. Highly recommend!

Muppet monster3211 ,

Amazing!

I don’t typically listen to podcasts, but The Set Up is the exception! I love the female-focus and being able to learn about the behind-the-scenes of the music industry. 10/10 ⭐️

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