100 episodes

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.

Formerly called the Raise & Engage Podcast.

The sgENGAGE Podcast Blackbaud, Inc.

    • Government
    • 4.6, 65 Ratings

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.

Formerly called the Raise & Engage Podcast.

    Episode 148: Planning a Successful Giving Day

    Episode 148: Planning a Successful Giving Day

    Giving days are an increasingly important fundraising tool for social good organizations. And while #GivingTuesday may be the most well-known event, there are a variety of ways to hold a giving day, from organization-specific to regional to national or international, each with their own benefits.
    In today’s episode, you’ll hear from Amanda Baldwin, Sr. Principal Solutions Engineer at Blackbaud, about how to plan a successful giving day for your organization. Listen in to hear what Amanda has to say about the importance of giving days as a fundraising strategy, the benefits of organizations holding their own giving days, and technologies that organizations should consider for giving day success.
    Topics Discussed in This Episode:
    Why giving days are such an important fundraising strategy Whether organizations with small budgets and staffs can have successful giving days The benefits of organizations holding their own giving days vs. participating in regional, local, or international giving days Key steps that organizations need to keep in mind when organizing giving days The importance of setting and communicating tangible fundraising goals Technologies that organizations should consider when planning giving days Resources:
    Amanda Baldwin
    Webinar: How to Hold a Successful Giving Day for Your Nonprofit
    Free Giving Day Toolkit
    Creating a Giving Tuesday Strategy That's 'Just Right'
    Quotes: 
    “It is important to remind your audience that fundraising is how you are able to reach those outcomes.”
    “You shouldn’t have to apologize for needing to fundraise in order to do all the good work you’re doing in your community and around the world.”
    “I think that the more unique you can be, the more you can make yourself stand out, the more likely you won’t have to be concerned about feeling like you’re in competition for donor dollars all on one day with other organizations either in your community or around the world.”

    • 15 min
    Episode 147: Diving into the CARES Act with Independent Sector

    Episode 147: Diving into the CARES Act with Independent Sector

    Nonprofits that are impacted by the COVID-19 pandemic may be able to receive help through the CARES Act – the large relief bill that Congress passed in an effort to help individuals and organizations weather the crisis. But it can be difficult to understand all of the ins and outs of such a large and complex piece of legislation.
    In today’s episode, Ben Kershaw of Independent Sector joins Blackbaud’s Government Relations Manager Sally Ehrenfried to answer questions about the CARES Act that especially concern nonprofit organizations. Listen in to hear what Ben has to say about how nonprofits can get help, how to think about long-term support, and what aspects of the Paycheck Protection Program nonprofits need to be aware of.
    Topics Discussed in This Episode:
    The aspects of the CARES Act that apply to nonprofits How nonprofits can get help through the CARES Act Whether there’s any thought of long-term support in addition to meeting short-term needs Insight about charitable tax deductions Communicating changes to donors When the 8-week period of the Paycheck Protection Program starts Whether organizations that receive PPP funds can hire temp employees The rules around non-payroll expenses What the process will be around the recent replenishment of funding that Congress has added to the Payroll Protection Program What reforms and changes will come with the next relief package What long-term changes might come from coronavirus responses generally and the CARES Act specifically The importance of speaking up in the nonprofit sector Resources:
    Ben Kershaw
    CARES Act Resources from Independent Sector
    Blackbaud COVID-19 Resource Center
    Blackbaud CARES Act Resource Hub
    Quotes: 
    “As we turn to other legislation, we’ll be talking about 2 trillion-dollar responses, so it’s just a reminder of how quickly both the public awareness and the policy response to this have grown.”
    “We will certainly be advocating to extend this incentive and to expand it, so that it can help incentivize the sort of giving that we need as a nation.”
    “The intent of the Paycheck Protection Program is clear. It is not small business or a small non-profit protection program, it’s a paycheck protection program. The intent is to make sure that employees stay on payroll.”

    • 34 min
    Episode 146: Strategies for Digital Communications That Engage and Inspire

    Episode 146: Strategies for Digital Communications That Engage and Inspire

    In the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? Should they be looking to newer types of media, such as podcasts, to help humanize their organizations and more deeply connect with their supporters, customers, donors, etc.?
    Today’s guest is Camille Laurente, co-founder and CEO, of Hueman Group Media. Listen to the interview to hear what she has to say about how to engage audiences through storytelling across multiple digital channels, what powerful and compelling stories look like, and how organizations should be thinking about using podcasting and other types of new media.
    Topics Discussed in This Episode:
    What Hueman Group Media does How organizations can engage their audiences using different types of media during this pandemic and beyond How organizations not on the frontlines of the COVID-19 pandemic can still engage supporters in their ongoing missions Examples of powerful and compelling stories The importance of humanizing content How organizations should think about podcasting and other types of media use in addition to the other things that they’re doing What Camille is working on right now and what impact she’s hoping to have in the social good sector Resources:
    Camille Laurente
    Humaen Group Media Podcast Series
    Blackbaud University Course: Multimedia Storytelling
    Quotes: 
    “I think one of the key approaches to this pandemic is really being transparent and really authentic in your messaging.”
    “Data is good, and your impact or what you’ve done in the past is good, but don’t forget to humanize your content.”
    “I love sharing this because, in the next few weeks, we’re launching a new slate of podcasts on our network.”

    • 23 min
    Episode 145: Trends in Grantmaking During the COVID-19 Pandemic

    Episode 145: Trends in Grantmaking During the COVID-19 Pandemic

    The COVID-19 pandemic has changed the funding landscape in various ways. It’s important that both grantmakers and grantees understand each other’s needs and challenges right now.
    In today’s episode, Lauren Steiner, president and founder of Grants Plus, talks with Blackbaud’s Rachel Hutchisson about the current trends she is seeing in grantmaking. Listen in to hear what Lauren has to say about COVID-related funding resources, changes to funding practices and requirements, and how nonprofits should approach conversations with funders.
    Topics Discussed in This Episode:
    General trends in the funding landscape How many funders are changing practices and requirements in response to the current situation The importance of transparency and relationship building Advice for starting conversations with funders Changes in the funding situation that may continue once the crisis has passed The COVID-related funding resources that Lauren has been gathering Resources:
    Lauren Steiner
    Grant Plus's Guide to Grant Seeking During the COVID-19 Crisis
    COVID-19 Industry Resources for Foundations and Grantmaking Organizations
    3 Best Practices for Remote Disaster Grantmaking Response
    Chronicle of Philanthropy article: 6 Steps for Grant Makers to Take Now to Ensure Nonprofits Recover From Coronavirus Spread
    Quotes: 
    “The general consensus was we need to advise organizations to not stop because of what’s going on.”
    “One of the trends that I’m seeing – and I am here for it – is that foundations are loosening restrictions.”
    “If you haven’t started that kind of frequent connection with your funders, do that now.”

    • 23 min
    Episode 144: Leveraging Personas for Fundraising During COVID-19

    Episode 144: Leveraging Personas for Fundraising During COVID-19

    Many things have changed in response to COVID-19, but the missions and purposes of social good organizations remain the same even if their methods must adjust to meet the current situation.
    In today’s episode, Melissa Bank Stepno, Director of Analytics Consulting at Blackbaud joins the podcast to talk with Steve MacLaughlin about using personas for fundraising during COVID-19. Listen in to hear what Melissa has to say about the value of continued engagement, what organizations should be focusing on right now, and how personas can help their messaging.
    Topics Discussed in This Episode:
    What Melissa is hearing from organizations right now about fundraising during COVID-19 The importance of continued engagement What organizations should focus on right now The importance of data health How organizations can use personas to fine-tune messages for their audiences Examples of personas and how they work How the imagery can match the message How organizations can learn more about personas Resources:
    Melissa Bank Stepno
    Blackbaud Institute Report: "Supporters in Sight: A Look at Peer-to-Peer Personas"
    Blackbaud Institute Report: "Supporters in Sight: An Introduction to Personas"
    Article: Harnessing Big Data to Sustain Peer-to-Peer Revenue Throughout the COVID-19 Pandemic
    Quotes: 
    “Every nonprofit in the country, in the world, exists for a purpose and for a reason, and those missions are all still valid today.”
    “The health of the addresses on your file, the phone numbers on your file, the emails on your file is more critical than ever as we’re thinking about how we can reach people where they are.”
    “How can you meet somebody where they are at their point in time in life, and what they’re most interested in?”

    • 24 min
    Episode 143: Getting Ready for #GivingTuesdayNow

    Episode 143: Getting Ready for #GivingTuesdayNow

    #GivingTuesday is an annual campaign that has taken off far beyond expectations in the years since it was first implemented, reaching an unprecedented global scale. And now the #GivingTuesday organization has created a new day of giving as a response to the COVID-19 pandemic: #GivingTuesdayNow.
    Asha Curran, CEO of #GivingTuesday, joins the sgENGAGE Podcast in this episode to talk with Blackbaud’s Rachel Hutchisson about the new #GivingTuesdayNow campaign happening on May 5, 2020. Listen in to hear what Asha has to say about how #GivingTuesdayNow came about, how people are pitching in to help during this crisis, and how to handle messaging and creating campaigns in situations with limited timeframes. 
    Topics Discussed in This Episode:
    The basics of #GivingTuesday and how it’s become an independent organization What prompted Asha to create #GivingTuesdayNow How people are using their unique skills in the COVID-19 crisis How to focus when there isn’t a lot of ramp-up time to create a new fundraising campaign Messaging advice to engage supporters around #GivingTuesdayNow Asha’s goals for #GivingTuesdayNow Resources:
    Asha Curran
    #GivingTuesdayNow
    #GivingTuesdayNow resources from Blackbaud 
    Quotes: 
    “Last year on Giving Tuesday 2019, over 2 billion dollars was donated just in the 24 hours of Giving Tuesday.”
    “Right from the beginning, we saw that people were in search of ideas. They wanted to help.”
    “We have a saying in the Giving Tuesday community that there’s no stealing in Giving Tuesday, there’s just joyful replication.”

    • 22 min

Customer Reviews

4.6 out of 5
65 Ratings

65 Ratings

JSchmidt0520 ,

Taking it to the next level.

As employees are on the go more now than ever this podcast gives us the insights needed to engage and influence our network of partners.

MrsQ14 ,

Engagement starts here!

Blackbaud has raised the bar again. Great podcast to listen to as you work. All fundraisers and data nerds can find something here.

L3415 ,

Informative and engaging

Informative and engaging materials/conversations for non profits.

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