100 episodes

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.

Formerly called the Raise & Engage Podcast.

The sgENGAGE Podcast Blackbaud, Inc.

    • Government
    • 4.7 • 67 Ratings

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact.

Formerly called the Raise & Engage Podcast.

    Episode 216: What You Need to Know about Corporate Philanthropy

    Episode 216: What You Need to Know about Corporate Philanthropy

    What do social good organizations need to know about corporate philanthropy? In today’s episode, you’ll hear from Julia Beltran, partnership specialist from Double the Donation, to learn more about corporate giving programs and how to promote them. Listen to the episode to hear what Julia has to say about common types of corporate philanthropy, data points on matching gift programs, and how to boost a companies’ matching gift percentage.
     
    Topics Discussed in This Episode:
    Who Julia is and what her role is at Double the Donation Common types of corporate philanthropy How companies enable their employees to do good things in the world Employee voices in who companies support How consumers can engage with products Data points on matching gift programs How people are engaging in matching gift programs How companies can boost their matching gift percentage Guidance about promoting matching gift programs Resources to learn more about matching gifts  
    Resources:
    Julia Beltran
    Double The Donation
     
    Quotes: 
    “Over 65% of Fortune 500 companies offer matching gift programs, so quite a lot.”
    “I think that people do engage in matching gift programs, but they don’t nearly engage as much as they could.”
    “Engaging donors during the giving process, or like right when they’re about to give, is a great way to encourage people to submit matching gift requests.”

    • 19 min
    Episode 215: Embracing New Volunteer Trends in a Virtual World

    Episode 215: Embracing New Volunteer Trends in a Virtual World

    Volunteering is changing. Many volunteer opportunities went virtual because of the pandemic, and like other types of work, it may never look exactly like it did in a pre-pandemic world. So what does volunteering look like now? What resources are there for professionals in this space who want to learn more about how volunteering has changed and how to rise to those changes? In today’s episode, you’ll hear from Ben Sampson of WeHero. Listen to the conversation to learn more about what WeHero does, the latest trends and changes in the volunteering space, and how to provide new and different volunteer opportunities.
     
    Topics Discussed in This Episode:
    About WeHero What trends and changes Ben is seeing in volunteering How the global landscape is shifting Volunteering as education Making sure there are new and different volunteer opportunities Resources for CSR professionals  
    Resources:
    Ben Sampson
    WeHero
     
    Quotes: 
    “Workers are going to come out of this really wanting agency in how and where they work, but also that ability to really connect meaningfully with people.”
    “One of the big pros that we noticed is we saw people from different countries, different cultures, connecting over a common cause and volunteering.”
    “Adobe does a really good job of building a portfolio of numerous different kinds of volunteer opportunities.”

    • 24 min
    Episode 214: The Keys to Online Donor Retention

    Episode 214: The Keys to Online Donor Retention

    Is donor retention different when the donor is acquired online? In this episode, you’ll learn more about ways to improve donor retention for online-acquired donors. Joining the podcast today is Rachel Clemens, Chief Marketing Officer of Mighty Citizen. Listen to today’s conversation to learn what Rachel thinks about building relationships between donors and organizations, the role of segmentation, and how language factors into donor retention.
     
    Topics Discussed in This Episode:
    What organizations do to improve how they retain and engage online donors Building the relationship between the organization and the donor Preferences of people making online gifts How segmentation plays a role in driving the relationship The factor of language in donor retention What people want to see in brands The mindset to retaining different kinds of donors What organizations can do to focus on retaining online donors COVID-19 adaptations that might remain helpful going forward Advice for organizations to double down on retention of online donors  
    Resources:
    Rachel Clemens
     
    Quotes: 
    “I always think about donor retention as part of the donation process.”
    “It’s not a transaction. It’s a relationship.”
    “The thing that comes to mind almost immediately is just getting their tech in check.”

    • 24 min
    Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report

    Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report

    The newest Blackbaud Luminate Online® Benchmark Report provides unique insight to online fundraising during its meteoric rise in 2020. Learn more about the shift to email engagement, how one-time online giving changed nonprofit revenue composition, and the steady march of sustainer donors. Joining the podcast today are report analysts Mike Snusz, Rachael Ahrens, and Deb Ashmore of Blackbaud’s Professional Services team as well as Erik Leaver, Principal Customer Success Manager. They also share their predictions for the next big online fundraising opportunity in this new guide.
     
    Topics Discussed in This Episode:
    Background on the Luminate Online Benchmark Report The difference between this year’s report and previous reports Increases in online one-time giving Growth in number of gifts, but not the amounts of the gifts Growth in first-time online donors When the biggest spikes occurred Lessons learned from 2020 Growth of email fundraising and engagement Growing sustainer programs How data is segmented in the report Lessons learned from different sizes of organizations Takeaways from the metrics The reliability of open rates  
    Resources:
    Blackbaud Luminate Online Benchmark Report
     
    Quotes: 
    “Ultimately, I always like to have nonprofits know that the best benchmarks are your own.”
    “Be prepared for emergency giving.”
    “Those that grow the fastest have the most robust direct acquisition strategies.”

    • 30 min
    Episode 212: Get Ready for GivingTuesday

    Episode 212: Get Ready for GivingTuesday

    We are now just a little more than a month from GivingTuesday is getting closer all the time, you don’t need to stress if your organization hasn’t yet developed its plan. Today, Blackbaud’s GivingTuesday experts Matt Connell and Jackie Zimmerman join the podcast to talk about the value of Giving Tuesday, how organizations can start planning now for a successful day, and the GivingTuesday campaigns have inspired them.
     
    Topics Discussed in This Episode:
    Why Matt and Jackie value Giving Tuesday What organizations should do if they don’t yet have a plan for Giving Tuesday Tips and tricks for GivingTuesday Content strategies for GivingTuesday Examples of successful GivingTuesday campaigns Resources that can help organizations with GivingTuesday  
    Resources:
    Giving Tuesday Toolkit
    Giving Tuesday Webinar Series
     
    Quotes: 
    “While we should be giving every day of the year, let’s make sure that we especially give on this particular day of the year.” –Jackie Zimmerman
    “If this, again, is your first experiment with it, you’re not the first people experimenting with it.” –Matt Connell
    “Giving Tuesday is the day I make sure that my matching gift is used up for the year.” –Matt Connell

    • 23 min
    Episode 211: Tips for Visual Storytelling

    Episode 211: Tips for Visual Storytelling

    Digital communications have become ever more important over the last year and a half, and visual storytelling is a critical part of an effective strategy. Visual images help supporters visualize and understand what the organizations are doing, and how their contributions make a difference.
    That's why today we are bringing back an ever relevant episode originally recorded at bbcon 2018 featuring Ira Horowitz, the founder of Cornershop Creative. Listen in to hear what Ira has to say about why visuals matter in storytelling, how to demonstrate to donors that they can be the heroes of the story, and how to match copy with the right visuals for maximum impact. 
    Topics Discussed in This Episode:
    Why visual storytelling matters to fundraising Ways that organizations can make donors the heroes of the stories they’re telling Resources that organizations can use to get the visual images that they need Matching the right copy and content with the right visual images How to test and fine-tune a story over time How to make use of imagery even when an organization has limited staff or resources How visuals can help make data more comprehensible Examples of great visual storytelling Resources:
    Ira Horowitz Cornershop Creative Blackbaud University: Multimedia Storytelling

    • 26 min

Customer Reviews

4.7 out of 5
67 Ratings

67 Ratings

BranHalen ,

Great Content!!

Great podcast to learn & stay motivated!

Arlie K ,

Incredible insights!

Great content, delivered in an easy to consume format - no matter the topic, I gain something from every episode! A must listen for anyone aiming to maximize their impact in the social good sphere.

J. Barshop ,

Authentic, Empowering and Actionable

It’s obvious that Christine and the Blackbaud team put extraordinary effort in covering helpful topics and finding guests that are authentic

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