4 episodes

Welcome to The Share Podcast where we dive into all the ways that you can use storytelling to scale your startup. If you’ve ever struggled with how to connect better with your customers, how to find the words to share your story, or what the best way is to stand out from the rest in your industry, this podcast is for you.

Each week, host, master brand storyteller and creator of the Storycraft™ method, Amber Williams, shares tangible tools and tactics to help you craft your unique brand story and learn to harness its power to build your business.

Hear from successful startup CEOs who are using story to excel in today’s ever-competitive, high stakes, now or never market environment. From discovering the secret anatomy to crafting a brand story that sells to learning how to activate your story to create a magnetic retail experience, The Share dishes on all aspects of growing a new business with proven strategies from Amber's 10+ years in branding and storytelling.

The Share Podcast Amber Williams

    • Marketing

Welcome to The Share Podcast where we dive into all the ways that you can use storytelling to scale your startup. If you’ve ever struggled with how to connect better with your customers, how to find the words to share your story, or what the best way is to stand out from the rest in your industry, this podcast is for you.

Each week, host, master brand storyteller and creator of the Storycraft™ method, Amber Williams, shares tangible tools and tactics to help you craft your unique brand story and learn to harness its power to build your business.

Hear from successful startup CEOs who are using story to excel in today’s ever-competitive, high stakes, now or never market environment. From discovering the secret anatomy to crafting a brand story that sells to learning how to activate your story to create a magnetic retail experience, The Share dishes on all aspects of growing a new business with proven strategies from Amber's 10+ years in branding and storytelling.

    How to Use Story to Create a Magnetic In-Store Experience - with Kimberly Smith

    How to Use Story to Create a Magnetic In-Store Experience - with Kimberly Smith

    It's called The Brown Beauty Co-op, and it's one of the most on-brand unique beauty retail concepts in Washington, DC.  From music to put you in the mood to shop your next lip shade to floor-to-ceiling affirmations that remind its customers of who they are and why they're here, this Washington City Paper-recognized store concept can teach us all a little more about how to tell a story, #IRL. 

    • 54 min
    How to Use Your Brand Story as a Guiding Business Compass

    How to Use Your Brand Story as a Guiding Business Compass

    Jasmene Bowdry - Founder & CEO of the Macy's-featured fashion brand, SHIFT Stylehouse - shares how she uses her brand story to guide ALL of her business decisions. From her collection's product categories and the versatile pieces she curates to the retailers she chooses to partner with, Jasmene's commitment to staying true to "why" her brand exists is proving to pay off as she makes successful strides with her now 3 fashion brands. Tune in to hear her story!

    • 48 min
    Ep. 01: Why Every Startup Needs a Story

    Ep. 01: Why Every Startup Needs a Story

    In this first full manifesto episode, I'm sharing 3 reasons why EVERY startup under the sun needs a story to survive in today's super competitive marketplace! Get an inside view into the storytelling principles that have made brands like TOMS, Warby Parker and Coca-Cola both successful and significant in the business world. Find out why your customers are just like curious, stubborn children and how story can help you attract, engage and sell to those ideal people your brand aims to serve.

    • 25 min
    Ep.00: Welcome to The Share: Storycraft for Startups

    Ep.00: Welcome to The Share: Storycraft for Startups

    Welcome to The Share: Storycraft for Startups Podcast! In this episode, meet your host, Amber Williams, and discover her passion for helping new entrepreneurs better connect with their customers and stand out from the rest using one simple method: storytelling.

    Find out the one thing that she's adopted from her big box corporate experience that can help you scale your startup.

    Consider this your invitation to join Amber and others in the startup community for a conversation on how and why story sells.

    • 7 min

Customer Reviews

Kaiye R. ,

Amber is the master of storytelling!

I love how informative Amber is when it comes to helping women entrepreneurs develop their brand story. Her tips have helped me to develop my own brand story and reach my ideal customers. Her guests are inspiring and keep me motivated. Can’t wait to hear and learn more from Amber and her guests!

RLC 1234 ,

Concise and articulate on the criticality of story!

I’m struggling to set my e-commerce store/brand apart.

It’s so true: features, benefits, products can and always will be stolen.

But your purpose, mission, story: very DIFFICULT to steal.

LunarLuv ,

Spunky Punky Flair! Give me More!

This podcast is so engaging, bright, informative and concise! I’m so ready to see how Amber helps us create and share our stories more effectively! She’s a beautiful spirit with an awesome mind to help women succeed in business and life! Go Girl!

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