47 min
S2 Ep. 10 Impacting Families & Disrupting the System as a Solo Practitioner The She Fails Forward Podcast
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- Entrepreneurship
We’re really excited to welcome our very first ever interview with a Lucy lab graduate! Her name is Brenda Chilstrom. She's a 30 year Pediatric Occupational Therapist with a focus on food therapy with her company, That Makes Sense OT. You’ll hear from a founder who is in the day-to-day transformation of the natural evolution of her business. She is along for the ride as she is growing her business based on her market demand and also her personal growth strategy. We get an up, close and personal view of what we like to call “the muddy middle.” Brenda and Jess chat about her natural evolution of niching down to a specific service type and how she chose to do that. We also chat about the many problems that exist in the traditional occupational therapy practice model. Brenda shares how after 15 years of being in private practice where she never needed or had a website and how that has all changed because she is pivoting her business. She's changing the game for families who cannot access traditional feeding therapy for their children. Specifically, what we love about Brenda is her humbleness, and her dedication to this evolution. Her business has changed a lot in 30 years and she's evolved right along with it step by step! We know you're really going to enjoy this episode.
Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.
You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here
Check out the recommended resources in this episode:
Her Brand & Co. Marketing Accelerator: The Lucy Lab
Her Brand & Co. Marketing Mastermind
Where to find Brenda & That Makes Sense OT
thatmakessenseot.com
IG @thatmakessenceot
FB That Makes Sense OT
Twitter TMS_OT
xo, The Her Brand & Co. Team
Questions? Email hello@herbrandandco.com
We’re really excited to welcome our very first ever interview with a Lucy lab graduate! Her name is Brenda Chilstrom. She's a 30 year Pediatric Occupational Therapist with a focus on food therapy with her company, That Makes Sense OT. You’ll hear from a founder who is in the day-to-day transformation of the natural evolution of her business. She is along for the ride as she is growing her business based on her market demand and also her personal growth strategy. We get an up, close and personal view of what we like to call “the muddy middle.” Brenda and Jess chat about her natural evolution of niching down to a specific service type and how she chose to do that. We also chat about the many problems that exist in the traditional occupational therapy practice model. Brenda shares how after 15 years of being in private practice where she never needed or had a website and how that has all changed because she is pivoting her business. She's changing the game for families who cannot access traditional feeding therapy for their children. Specifically, what we love about Brenda is her humbleness, and her dedication to this evolution. Her business has changed a lot in 30 years and she's evolved right along with it step by step! We know you're really going to enjoy this episode.
Follow @herbrandandco on Instagram for continued education, inspiration, and behind-the-scenes podcast footage.
You can also sign up on our email list for exclusive invites to free masterclasses and marketing trainings! Sign up here
Check out the recommended resources in this episode:
Her Brand & Co. Marketing Accelerator: The Lucy Lab
Her Brand & Co. Marketing Mastermind
Where to find Brenda & That Makes Sense OT
thatmakessenseot.com
IG @thatmakessenceot
FB That Makes Sense OT
Twitter TMS_OT
xo, The Her Brand & Co. Team
Questions? Email hello@herbrandandco.com
47 min