131 episodes
The Shopify Solutions Podcast Scott Austin
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- Business
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4.9 • 26 Ratings
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Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
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Scorecard for your Shopify Store
4/24/24 - Episode 131
Episode Summary
In this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.
SHOW LINKS
Adding GA4 Tracking to your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-storeGA4 Implementation Checklist - https://jadepuma.com/blogs/blog/ga4-implementation-checklist-for-shopify Google Looker Studio - https://lookerstudio.google.com/Shopify Weekly Scorecard Template - https://jadepuma.com/weekly-scorecardShopify Monthly Scorecard Template - https://jadepuma.com/monthly-scorecardVIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
5Xing a Shopify Store
4/10/24 - Episode 130
Episode Summary
In this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this.
SHOW LINKS
Reptichip - https://reptichip.com/VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Event Strategies for Shopify Stores
3/27/24 - Episode 129
Episode Summary
In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.
SHOW LINKS
Klaviyo - https://jadepuma.com/klaivyo (Affiliate Link)Adding the Event to your Klaviyo form - https://www.youtube.com/watch?v=h4iveBpSt6A TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Making Your First Video
3/13/24 - Episode 128
Episode Summary
This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.
SHOW LINKS
The Video We Made - https://www.youtube.com/watch?v=kfTSHHiB-KEClipChamp video editting software - https://clipchamp.com/en/TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video
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Leave a review - https://ratethispodcast.com/solutions -
Building Your List Through Other Channels
2/28/24 - Episode 127
Episode Summary
In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.
The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.
The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.
The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.
SHOW LINKS
Shopify QR Code Generator - https://www.shopify.com/tools/qr-code-generator TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Video Content in eCommerce
2/14/24 - Episode 126
Episode Summary
This episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, driving traffic, and boosting conversions for online stores.
TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-126-video-content-in-e-commerce
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions
Customer Reviews
Fantastic resource for Shopify info
Hands down, this is the best resource for Shopify information- the nitty gritty details you need for getting set up and operating your business. There is a lot of fluff out there in podcasts- I really appreciate the straightforward, get-to-the-point approach of this podcast. This one is such a great resource.
Legit help from a seasoned pro
I am not sure how I found Scott Austin—-maybe through a search for Shopify help, but this podcast is great. I love Scott’s straightforward approach to solving the very real problems smaller Shopify store owners face. I started working with Scott’s agency, Jade Puma, and am so happy with hiw he’s been able to help me get organized and get a handle on the million little things that need to be done to make my shop look and feel more professional. ~Ellen Watson Lewis, owner Crazy for Ewe
Wonderful advice for those wanting to grow their Shopify store!
I’ve been meaning to leave a review for awhile. Back in March we were lucky enough to be a guest on Scott’s podcast. Scott provided us with an honest review of our store and some extremely helpful advice. His expertise in e-commerce and the Shopify platform is extensive and valuable to those wanting to learn more. Thank you Scott for providing this information. It’s so nice to have a podcast that is specific to Shopify and growing a small business !
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