36 episodes

Recognizing top females in marketing, The Show Runner Marketing Podcast is a platform to share knowledge, inspiration and life lessons with others. Creating an accessible network of amazing business women and those that are thirsty for continued learning, Show Runner provides speakers and listeners with a mentoring opportunity through the podcast platform. The show’s host Kathy Cunningham, is a seasoned marketing professional, whose goal is to share the knowledge she has gained from owning and operating Advanced Marketing Strategies, an integrated advertising agency, for over 25 years.

The Show Runner Marketing Podcast Kathy Cunningham

    • Careers
    • 5.0, 4 Ratings

Recognizing top females in marketing, The Show Runner Marketing Podcast is a platform to share knowledge, inspiration and life lessons with others. Creating an accessible network of amazing business women and those that are thirsty for continued learning, Show Runner provides speakers and listeners with a mentoring opportunity through the podcast platform. The show’s host Kathy Cunningham, is a seasoned marketing professional, whose goal is to share the knowledge she has gained from owning and operating Advanced Marketing Strategies, an integrated advertising agency, for over 25 years.

    EP 35 Breakthrough Branding and Leadership Strategies with Marketing VP at Nissan, Allyson Witherspoon

    EP 35 Breakthrough Branding and Leadership Strategies with Marketing VP at Nissan, Allyson Witherspoon

    Fresh off the launch of the exhilarating new TV spot featuring Brie Larson and the new Nissan Sentra, Allyson shares her breakthrough branding and leadership strategies. She is humble, insightful, and incredibly open about her rollercoaster journey moving from New York, Amsterdam, Japan, and back to Nashville. As a result, she is comfortable outside her comfort zone even when the stakes couldn’t be any higher!
    With a celebrated and fascinating career trajectory, Allyson has always been one to watch since she was named an Automotive News “40 Under 40” industry executive in 2014.
    As a courageous and impactful leader in the automotive industry, Allyson feels a responsibility to be a role model and to help other women. She says, “You don’t aspire to be something you don’t see”. Therefore, we are so lucky to have Allyson as an inspiration as she leads the marketing, communications, and customer journey for the Nissan Motor Corporation brand as well as its entire dealer network.
    Buckle up, because this is a fast and furious interview packed with adventure!


    Allyson Witherspoon, VP, Marketing at Nissan Motor Corporation
    Here’s a preview of the lessons you will learn from this podcast:
    Campaign Strategies [05:08] – Allyson shares her strategy behind launching the new 2020 Nissan Sentra. Then she explains how using a “Twitter first View” helped build momentum and jumpstart a national product launch campaign.
    Marketing Challenges [08:50] – We’ll learn from the critical marketing challenges Allyson and her team are focusing on at Nissan. Including doing away with the old product “launch and leave” approach.
    The Future of the Customer Journey [12:03] – Kathy and Allyson discuss the future of the automotive customer journey. Including ways in which old marketing tactics are being replaced with personalized, thoughtful, and respectful conversations. Also how big data mining follows the digital trails consumers are leaving.
    The Business Side of Marketing [20:58] – From her view in the C-Suite, she explains how Nissan is changing the culture and aspirations of the automotive industry. Allyson is able to contribute by driving sustainable, profitable business at scale. As a result of using a one-team mentality, she has helped eliminate corporate battles that get in the way of cross-functional support and faster product development.
    New Advertising Tactics [26:13] – Kathy & Allyson discuss brands outside the Automotive Industry. Plus, Allyson shares how Nissan is using marketing strategies to reach Gen Z and millennial-minded audiences.
    Career Advice [32:28] – Allyson shares her personal brand and courageous leadership philosophy. In addition, she shares the importance of taking on the messy stuff and tackling fear. She even gives tips on how to develop your private board of directors.
    Award-Winning Leadership [36:29] – How Allyson’s recent Female Frontier Award for Breaking Brand Barriers is pushing the Nissan brand to the next level. And we get a unique look at how “training at altitude” gets you in shape for the rigors of global leadership.
    Mentoring [45:00] – Allyson shares some of the knowledge she gained from being a senior-level executive in a man’s world. Plus, how mentoring has helped her become a successful businesswoman. And a couple of Allyson’s daily habits that help to contribute to her success.
     
    Thank you for listening!
    Plus, listen to a special episode with Allyson as she shares how Nissan transitioned during COVID-19 and is shaping marketing history.
    Listen, Subscribe & Review Also, if you haven’t done so already, listen and subscribe to the podcast here:
    Spotify iHeart Radio iTunes Google Play Stitcher In addition, please be sure to leave a comment so others are able to find and network with us too.
    Links mentioned in this episode:
    Inside

    • 56 min
    EP 34 Building a Lasting Brand - Host Kathy Cunningham

    EP 34 Building a Lasting Brand - Host Kathy Cunningham

    Here is a special solo-cast edition of the Show Runner Marketing Podcast featuring Kathy Cunningham’s live keynote speech at the Women in Automotive Convention. Kathy reveals the secrets to our recipe for BUILDING A LASTING BRAND.
    If you’re an owner, a manager, a leader, a product representative, or a member of a team that could use some direction on how to strengthen your entire marketing and sales efforts, this presentation will give you the simple tools you need to bring a fresh perspective to your organization and its brand position.
    Learn our THREE STEP PROCESS for defining your meaningful points of difference and releasing the power of a strong brand positioning statement onto all of your marketing and sales efforts.


    Kathy Cunningham, Founder & President of Advanced Marketing Strategies
    In this Show Runner Marketing Podcast you will learn:
    Why 56% of millennials say, they’d rather clean their homes than do this… How to avoid spending your precious resources on the wrong tactics and the wrong messages How manufacturers, dealers, vendors, and suppliers can differentiate their products and services to stand out in THE NEW RETAIL Why your brand is like a cow Which brands set themselves apart and own an entire category and even an emotion How to take your company essence and strategize it down to the core concepts How to articulate your brand promise and get your whole team on the same page The difference between an attribute and a benefit and why it matters Finding your marketing sweet spot How to focus your efforts on the people and the products that yield the most ROI Why using stories can elicit powerful empathetic responses and increase loyalty and sales

    • 19 min
    EP 33 VP Marketing Nissan USA - Special Episode COVID-19 - Shaping Marketing History - Allyson Witherspoon

    EP 33 VP Marketing Nissan USA - Special Episode COVID-19 - Shaping Marketing History - Allyson Witherspoon

    Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after, March 19th, the government shut down the economy.
    Allyson graciously agreed to update our conversation with her thoughts from the C-suite. We talk about the setbacks, opportunities, and transitional marketing strategies in light of COVID-19.
    She shares with us how Nissan has come together as a team using ingenuity and a scrappy can-do attitude to support the nation and its customers.
    Anyone that loves marketing and understands that now is the time to jump in and make a difference, will want to hear these tips from one of the top CMOs in the country – who is making marketing history!



    Allyson Witherspoon, VP, Marketing at Nissan Motor Corporation
    Lessons you will learn from this podcast:
    Leadership and communication tips on how to keep transparency, fluidity, and a sense of control during a global pandemic.  How skunkworks type projects gave way to radical innovation in a time of crisis. Kicking into crisis management mode and adapting marketing and messaging in real-time.   What opportunities the automotive industry & other retail marketers should prepare for in the new normal. Solidifying the future of e-commerce with digital shopping tools and more! The exhausting pace of change, why marketers will need to adapt and retool their strategies to prepare for a robust future. With consumers in the driver’s seat, how to develop the types of consumer experience that will engage the new prospect in a post-pandemic world. The business side of a pandemic, planning for the economic recovery.

    • 14 min
    Ep 32 COVID-19 Marketing Opportunities in Crises & Chaos with LPGA CMO - Roberta Bowman

    Ep 32 COVID-19 Marketing Opportunities in Crises & Chaos with LPGA CMO - Roberta Bowman

    THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers’ best reactions, and relationships with sponsors and athletes during a time when professional sports has shut down.
    Retired from Duke Energy, as the Senior Vice President and Chief Sustainability Officer, Roberta is a natural and authoritative communications expert; she led Duke Energies’ integrated response on environmental matters both nationally and internationally.
    She brings nearly 35 years of business leadership & excellence to the LPGA where she leads the communications team and guides the TV, new media, and creative service for this iconic sports brand.
    Her warm storytelling and business acumen combine to deliver a powerful networking session you will not want to miss. Roberta says, “because this is a time with no playbook, this is a unique crisis among crises, it’s a time for agility, creativity, strategy, and execution excellence.” Quarantined in our respective homes, we both laughed about putting on pants with a zipper for this interview!



    Roberta Bowman LPGA Chief Brand & Communications Officer
    Lessons you will learn from this podcast:
    Why this is an incredible moment in the field of marketing and communications for those that love problem-solving, and how to find an opportunity where others see chaos.  Sports builds its brands around accessibility and engagement with athletes, so how do you engage fans in a time of social distancing? How Steph Curry is using his platform as an athlete to build a bridge to information and understanding while providing an incredible service to his fans.   “A crisis as a terrible thing to waste – how you use a crisis to add velocity to change.” What to do when the vortex of a crisis is all-consuming and how to deal with the challenge to keep pace with the ever-changing situation. How Dove stayed perfectly on-brand by capturing the beauty and weakness of females on the front lines. Examples of resilience and creativity in the nonprofit sector. Why a crisis is a wonderful time to build your relationships with customers and create a sense of commitment and support for your brand. How the motivating power of storytelling generates awareness, interest, and new fans. How rebalancing our priorities in a crisis may help more sponsors rebalance their investment in female sports role models. Why being grateful for low-fat kettle potato chips and past mentors can boost your career

    • 49 min
    EP 31 Competing for a Share of Stomachs in a Disruptive Retail Consumer Marketplace - Melissa Griffin

    EP 31 Competing for a Share of Stomachs in a Disruptive Retail Consumer Marketplace - Melissa Griffin

    You don’t want to miss a word Melissa shares with us about how she went from a bag girl to the senior vice president of an iconic brand. She walks us through the highlights and history of the grocery store business and reveals the marketing strategies of disrupters like Walmart, Trader Joes, and Costco.
    This podcast is also filled with heartwarming tails of a career growing up with a mega brand that acts more like a family business and has a leader that believes in a compassionate and inclusive brand that serves the community. She shares a brave story of how she turned a male colleague from a challenger to a lifelong ally and trusted partner with finesse, research, and indisputable facts.
    A University of Redlands Whitehead Leadership Society inductee, Melissa explains The Arc of Purposeful Leadership for self, teams, and organizations.



    Melissa Griffin, VP (Retired) Stater Bros. Markets; and Business Strategist at MRG Consulting, Bringing a 200+ store supermarket chain background and 30 years of experience in consumer retail marketing…
    Lessons you will learn from this podcast:
    How Costco’s treasure hunt mentality turns a cheap chicken into a $700 television set Click and collect stores like Instacart how new dynamic disruptors can affect legacy brands Aldi’s and Sprouts why you need to be in tune with your consumer to adapt to changes in retail marketing Using data mining to tap into niches and get a competitive edge How Instagram is targeting the way millennials shop and communicate The art of merchandising eye appeal for buy appeal How Trader Joe’s is competing for a share of stomachs in a disruptive retail consumermarket How a flat hierarchy encourages and generates ideas from everyone What’s killing the cooperation, innovation, and enthusiasm in your company Using your people as genius resources to grow your marketplace Acquiring Lucky’s and Albertsons a lesson in leadership compassion & damn good business Giving and receiving criticism and how to encourage the ugly stuff for growth

    • 55 min
    EP 30 Marketing Renewable Energy with Brand Stories that Captivate Customers - Kristan Kirsh

    EP 30 Marketing Renewable Energy with Brand Stories that Captivate Customers - Kristan Kirsh

    With over 20 years of global marketing experience, Kristan is driving change and using new technologies that solve big problems in energy, water, and other industrial processes.
    A rock star executive marketer and brand leader, her personal journey started with the Peace Corps & social services, and she tells us how an incredibly supportive boss helped to harness her passion into social marketing that can change behavior.
    A client once said, “Kristan has the perfect balance of smarts, skill, savvy, and sense. She understands the science behind the product, the engineering, the materials and she also understands marketing.”

    Senior Director of Marketing Communications at NEXTracker, the #1 solar tracking company globally
    Lessons you will learn from this podcast:
    The business of renewable energy sources, the art of nurturing an extremely long sales cycle, and the politics of marketing energy. How to pitch Influencers and champions to help to tell stories for large scale solar utilities. How companies like Facebook are using wind farms, solar farms, or rooftop applications to help cancel out emissions and soften their carbon footprints around the world. How layering software intelligence like machine learning, Artificial Intelligence, and IoT on top of hardware can maximize the production, reliability, and performance of renewables. Storytelling that connects Gretta Thunberg, climate change technology, software, and WIRED. B2b strategies, technology marketing and the challenges GLOBAL MARKETERS face given typical constraints like budgets, lean teams, and flexibility. The role of a trade organization, industry association, and government networking on the policies of renewable energy sources.

    • 45 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

geewiz1 ,

Love this!

Such great content, and interesting guests. Would recommend this show to all women looking to gain valuable industry insights. Really enjoyed episode #12!

Gghvfg ,

Great podcast!

Would recommend for anyone working or interested in marketing! Great stories, informative tips, all the while quietly putting women on the forefront.

Maya Baran ,

Great tips

I really enjoy this podcast and learning more about the different areas of marketing. I really like hearing other women's stories and their journey in the industry. The advice from the podcast is so valuable!

Top Podcasts In Careers