The Sideline Celebrity Who Traded the Mic for a Mission - Solinity Marketing

Company: Solinity Marketing
Owners: Sara Mitchell
Year Started: 2020
Employees: 11-25 

She was chasing ESPN dreams and even ended up in a Burt Reynolds film but when the pandemic hit, Sarah Mitchell launched a full-service marketing agency in one of the least glamorous industries: senior living. In this episode, she shares how a storytelling background and a love for people helped her turn crisis into momentum and why purpose matters more than buzzwords.

Key Takeaways

• The unexpected upside of launching an agency in the middle of a pandemic
• Why hiring fast is tempting but building the right team matters more
• How storytelling became her agency’s edge in a highly regulated industry
• A creative way her team keeps company culture alive (hint: stairs and Spartan races)
• The overlooked power of purpose in running an agenncy