463 episodes

"Sigrun is like the FEMALE James Bond of Online Marketing! ...a True INTERNATIONAL Woman of Mystery...and Inspiration!" - James Wedmore, host of the Mind Your Business podcast.
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Discover through inspiring stories, case studies, and interviews how you can create your own lifestyle business. Sigrun shares the ‘7 Stages of a Profitable Online Business’ and other proven strategies that help you turn your passion into profits. Her featured experts include entrepreneurs like James Wedmore, Kimra Luna, Denise Duffield-Thomas, Jasmine Star, Rick Mulready, Jill Stanton, Zach Spuckler, Kate Erickson, Natalie Sisson, Mark Schaefer and many more. Learn from Sigrun and her experts how to master your mindset, uplevel your marketing, and succeed with masterminds.
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Sigrun holds four Master’s degrees; in architecture, computer aided architectural design, computer science and an MBA from London Business School, in addition to having been certified as a Dale Carnegie trainer. She was CEO in technology companies for a decade before she decided to become a lifestyle entrepreneur after a chronic illness. Today she lives in Iceland and Switzerland while also traveling the world and working on her multi-million dollar lifestyle business. Sigrun is the creator of SOMBA, the MBA program for online entrepreneurs, and runs Mastermind Days and Retreats in Iceland and Switzerland, in addition to her signature Mastermind Groups, SOMBA Momentum & VIP Mastermind.

The SIGRUN Show SIGRUN

    • Business
    • 5.0 • 45 Ratings

"Sigrun is like the FEMALE James Bond of Online Marketing! ...a True INTERNATIONAL Woman of Mystery...and Inspiration!" - James Wedmore, host of the Mind Your Business podcast.
...
Discover through inspiring stories, case studies, and interviews how you can create your own lifestyle business. Sigrun shares the ‘7 Stages of a Profitable Online Business’ and other proven strategies that help you turn your passion into profits. Her featured experts include entrepreneurs like James Wedmore, Kimra Luna, Denise Duffield-Thomas, Jasmine Star, Rick Mulready, Jill Stanton, Zach Spuckler, Kate Erickson, Natalie Sisson, Mark Schaefer and many more. Learn from Sigrun and her experts how to master your mindset, uplevel your marketing, and succeed with masterminds.
...
Sigrun holds four Master’s degrees; in architecture, computer aided architectural design, computer science and an MBA from London Business School, in addition to having been certified as a Dale Carnegie trainer. She was CEO in technology companies for a decade before she decided to become a lifestyle entrepreneur after a chronic illness. Today she lives in Iceland and Switzerland while also traveling the world and working on her multi-million dollar lifestyle business. Sigrun is the creator of SOMBA, the MBA program for online entrepreneurs, and runs Mastermind Days and Retreats in Iceland and Switzerland, in addition to her signature Mastermind Groups, SOMBA Momentum & VIP Mastermind.

    How to Amplify Your Impact Through Podcasting with Anna Parker-Naples

    How to Amplify Your Impact Through Podcasting with Anna Parker-Naples

    81% of podcast listeners investigate the host’s products or recommendations with intent to purchase. That’s more influential than any other medium has ever been!
    On top of that, podcasting is still an untapped arena. There aren’t as many people podcasting as there are on other channels. Which means there is less much competition. Right now, there are 2.5 million live podcasts worldwide.  And, only around 800,000 of those are consistently contributed to and are of good quality. This in comparison with the 37 million YouTube channels is HUGE!
    In this episode of The Sigrun Show podcast queen Anna Parker-Naples and I talk about all things podcasting. She shares her tips and tricks to help you increase your impact, get visible within your niche, amplify your message, and generate more quality leads.
    Anna also tells us her inspirational story of how she picked herself up from rock bottom and made the conscious choice to be successful.
    In this Episode of The Sigrun Show:
    The TWO women in red (2:19) Anna’s story (4:56) Her introduction to audio work (8:47) How to podcast properly (11:00) Changing your thoughts can change your life (13:00) Paralympic superheroes as Anna’s inspiration (18:00) How YOU can amplify your impact through podcasting (20:00) Why is a podcast more powerful than any other medium? (22:00) Podcasts help to build trust with your audience (25:00) Tips and tricks for amplifying your podcast (30:00) Find Anna on her podcast: Entrepreneurs get Visible! (35:39) Listen to Anna’s podcast:
     Entrepreneurs Get Visible  Do you want to work with me? 
    I’m looking for action-taking entrepreneurs who are serious about making sales in 2021. 
    This opportunity is not for everyone. I’m looking for people who are coachable, ready to take action and committed to achieving their revenue goals. 
    If this is you then go to the show notes at sigrun.com/livegroup to apply to the LIVE group coaching program.

    • 36 min
    It’s Not Overwhelm, it’s Over-Functioning with Sarah Walton

    It’s Not Overwhelm, it’s Over-Functioning with Sarah Walton

    Is being told “you’re killing it” really a good thing? Should women carry on being celebrated for over-functioning and working themselves into a state of overwhelm? 
    Success coach and business mentor Sarah Walton thinks not. In this episode of The Sigrun Show, Sarah and I talk about how it's up to women to do the internal work and recognize the value they’re putting out into the world. And, how this value should not be defined by how much they are doing, or who they are doing it for. 
    Sarah also talks about how women are the shock absorbers in society, when something goes wrong - they soak up the blow. She explains that in order for women to switch up this trajectory they need to start supporting each other by normalizing saying “no” more often.
    We also discuss how the Myers Briggs test can help you determine if you’re more likely to be a people pleaser and put the needs of others before your own. Here is a link to the test.
    In this Episode of The Sigrun Show:
    Sarah’s background as a corporate executive (2:52) How being the person that people went to for advice encouraged her to start her coaching business (4:00) Combining a woman's talent, experience, and expertise in a way that they can actually sell it (6:40) It’s up to women to do the internal work and recognise the value they’re putting out into the world (8:47) The physiological reason why women are more inclined to feel overwhelmed (9:19) The epidemic of over-functioning or high-functioning co-dependence among women Is being told “you’re killing it” really a good thing? (13:00) A women’s desire to feel needed feeds into their overwhelm (14:36) Women are the shock absorbers, when something goes wrong - they soak up the blow (15:40) Women supporting women is the key to putting a stop to the overwhelm epidemic (16:00) Being busy for the sake of being busy (21:30) Sarah’s free worksheet, understanding control and how it affects your life (23:24) Connect with Sarah Walton
    www. SarahWalton.com Do you want to discover a powerful method that helps you sell without more marketing? 
    I see so many entrepreneurs struggle because they’re putting all their time and money into marketing, but they don’t make the sales they hoped for. If this is you, I can help. 
    Sign up for my free live masterclass on September 28th now.

    • 26 min
    Pinterest is the Search Engine you are Overlooking with Jennifer Priest

    Pinterest is the Search Engine you are Overlooking with Jennifer Priest

    Is Pinterest the search engine you are overlooking? Are you missing out on clients by not implementing a Pinterest strategy? Yes. Having a successful Pinterest strategy can work wonders for any business. Even those that aren’t selling something visual.
    Whether your product is an online course or a physical product, Pinterest can help drive traffic to your website. You just need to know how to leverage the platform and attract the attention of the right people.
    In this episode, Pinterest Guru Jennifer Priest, shares her top tips on  how to develop a Pinterest strategy that converts. She tells us why she decided to focus her marketing efforts on Pinterest. And, how and why you should do it too.
    Jennifer also shares where to start on Pinterest if you're a complete newbie. How to avoid posting multiple times a day. And, the importance of knowing what to pin.
    In this Episode of The Sigrun Show:
    Why Pinterest? (1:38) Get them in the door by being know for 1 thing (6:38) Tips for a Pinterest newbie (14:20) How Pinterest is like good wine (19:37) The importance of researching before pinning (21:23) Do you need to pinning multiple times a day? (21:35) Avoid inventing pins (25:23) What counts as a good amount of traffic for Pinterest? (30:00)  Connect with Jennifer Priest
    SmartCreativeSocial.com Are you tired of working too much and making too little?
    If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help. 
    I invite you to apply to receive a personalised assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap.

    • 34 min
    How to Ask Better Questions to Improve Your Life and Business

    How to Ask Better Questions to Improve Your Life and Business

    We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses.
    If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business.
    In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life.
     
    In this Episode of The Sigrun Show:
    What is a primary question and how to figure out yours (2:00) The question I like and why it’s a great question to ask yourself (6:06) How this question led to my buying my dream penthouse apartment (6:24) Another question to ask yourself to improve your life and business (14:25) The life-changing phone call I made when I asked myself this question (15:27) The empowering question that led to my getting an MBA in London (18:15) The question that helped me get to the million dollar mark (22:30) The question to ask when you’re stuck or overwhelmed, not sure what to do next (25:47) My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)  What question to ask when you want to do something new you haven’t done before and possibly been procrastinating (28:28) The project I’m most embarrassed about not doing and what I did to finally get started (29:20) Who do you want to be? The vision I created (31:28) The story of my TEDx Talk (32:18) Other examples of questions you can ask yourself (34:46) Want a lighter business that feels more you and makes you more money? Then I invite you to apply to receive a personalised assessment from one of my expert coaches.
    Go to sigrun.com/scale to apply.
    Let’s ask better questions to create a better life and business.

    • 36 min
    Use Neuroscience to Reprogram Your Brain and Break Through Your Blocks with Jill McAbe

    Use Neuroscience to Reprogram Your Brain and Break Through Your Blocks with Jill McAbe

    Jill McAbe is a bestselling author, teacher and coach in the fields of business success, finding one's purpose, and the science of high performance and change. Her best-selling book, It’s Go Time: Build the Business and Life You Really Want, helps people build expertise-based businesses doing what they love.
    In this episode, Jill shares how she became interested in goals and what we need to do to reach them. She explains what hot goals are and how neuroscience helps us to understand these subconscious goals.
    Jill is particularly interested in how people in their 50s and 60s can reprogram their brains to have more meaningful lives and live with purpose. We talk about the relatively easy things that we can do to make this happen. 
    We also discuss what she included in her book -  It’s Go Time: Build the Business and Life You Really Want - to help entrepreneurs succeed and reach goals they may have felt were previously unachievable. 
    In this Episode of The Sigrun Show:
    How Jill got interested in goals (2:55) Her ability to help organizations set goals but realizing she wasn’t achieving her own goals (3:58) How her search for credibility led her to working with one of the top neuroscientists (6:00) What hot goals are and how the amygdala has been misunderstood (6:58) How the amygdala is the action centre of the brain (7:18) Jill’s ‘stop the bus’ moment when it comes to the subconscious (7:50) How the conscious and subconscious parts of our brain have two different languages and how to get them working together (9:02) What she love about working with people in their 50s and 60s (10:20) How being jealous of someone else’s business success could be keeping you from reaching your goals and what to do instead (19:09) Why emotional experiences are more acute when we’re younger and how we may have internalized hot goals from our childhood (22:22) How to use repetition of things you see and feel to speak to the brain in as many ways as possible (27:27) The approaches in Jill’s book that help people develop scalable businesses based on their expertise (31:35) Connect with Jill McAbe
    JillMcAbe.com Are you tired of working too much and making too little? I can help.
    If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help. 
    I invite you to apply to receive a personal assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap. 
    Go to sigrun.com/scale to apply.

    • 36 min
    How to Develop and Sell VIP Days with Nikki Rausch

    How to Develop and Sell VIP Days with Nikki Rausch

    When I was first starting out, the thought of selling VIP days was very scary to me. Now I laugh about it because it’s not that hard. But it’s not something that comes easy to people.
    Nikki Rausch is the CEO of Sales Maven, an organization dedicated to authentic selling. She joins me to talk about her story, how she works with entrepreneurs to help them get better at sales conversations, and how to offer, deliver and price a premium VIP Day. 
    Nikki explains that selling is not something you do to somebody but with somebody. You are not trying to convince them that what you have is the right solution for them. Rather, you’re having a conversation to find out whether what you offer is right for their particular problem and needs.
    For the last half of the episode, we talked about how to create and structure a VIP day to best suit your ideal client. Nikki shared how she structures her VIP Days, what you should keep in mind and how to approach pricing and how to close your discovery call with prospective clients. 
    This was a great conversation and Nikki’s approach is very much aligned with how we do things on Team Sigrun. 
    In this Episode of The Sigrun Show:
    How Nikki came to start Sales Maven and working with entrepreneurs (3:12) How she sees sales (7:05) Why sales calls are important to your prospective clients ( 11:54) How not to end your sales conversations and how to end them instead (12:48) What to say and do when someone says “I need to time to think about it” (13:40) How to structure a VIP Day and what to consider including as content (14:53) How Nikki does her own VIP Days and leaves the structure flexible  (17:54) What she does to make VIP days a premium experience (20:53) How to close off the VIP day and how to keep your VIPs working with you (22:46) Laying out your offer in your VIP Day discovery call (28:00) How to price your VIP Day (31:16) Sigrun’s first VIP Days (34:34) Connect with Nikki Rausch
    Free ebook: Closing the Sale

    • 38 min

Customer Reviews

5.0 out of 5
45 Ratings

45 Ratings

Charis Your Life ,

Fabulous business mentor!!!

After listening to Sigrun teaching through her 12 Days of Masterclasses and her 5 day workshop…I was convinced I found a new mentor who could help me accomplish my goals with my new online business. I’ve been an entrepreneur for over 20 years and although I have had a lot of experience running businesses, she has skills and knowledge that undoubtedly will propel me forward in my new journey. I joined her SOMBA Kickstart program and am excited to follow her podcast and continue to learn from her.

Gigmanta ,

Great tips to connect with your ideal client!

I love the podcast!! I love the tips to connect with your ideal clients!
-Talk about the challenge they have.
-Talk about the outcome they want!
That’s how you grab their attention, and begin the process of “know, like and trust”.
They need to KNOW you exist, LIKE your content, TRUST you as an authority!

Atomickitten99 ,

Exceptional content

This is a fantastic podcast packed with useful tips for entrepreneurs. So glad I found this show.

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