"Sigrun is like the FEMALE James Bond of Online Marketing! ...a True INTERNATIONAL Woman of Mystery...and Inspiration!" - James Wedmore, host of the Mind Your Business podcast.
Discover through inspiring stories, case studies, and interviews how you can create your own lifestyle business. Sigrun shares the ‘7 Stages of a Profitable Online Business’ and other proven strategies that help you turn your passion into profits. Her featured experts include entrepreneurs like James Wedmore, Kimra Luna, Denise Duffield-Thomas, Jasmine Star, Rick Mulready, Jill Stanton, Zach Spuckler, Kate Erickson, Natalie Sisson, Mark Schaefer and many more. Learn from Sigrun and her experts how to master your mindset, uplevel your marketing, and succeed with masterminds.
Sigrun holds four Master’s degrees; in architecture, computer aided architectural design, computer science and an MBA from London Business School, in addition to having been certified as a Dale Carnegie trainer. She was CEO in technology companies for a decade before she decided to become a lifestyle entrepreneur after a chronic illness. Today she lives in Iceland and Switzerland while also traveling the world and working on her multi-million dollar lifestyle business. Sigrun is the creator of SOMBA, the MBA program for online entrepreneurs, and runs Mastermind Days and Retreats in Iceland and Switzerland, in addition to her signature Mastermind Groups, SOMBA Momentum & VIP Mastermind.
[Best of] Client for Every Price
One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It’s during the pricing process that your lizard brain can really step things up a notch - telling you that you’re not good enough to command the rates you want. It’s when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services.
Today, I discuss my mantra: Client for Every Price and why it’s important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it’s crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client.
“There’s a client for every price.” - Sigrun
In This Episode of The Sigrun Show:
Why many female entrepreneurs struggle to set their prices How your prices help you attract the right clients How Dyson built trust with the consumers interested in their ‘expensive’ curling iron product Why you should set your prices based on the value you deliver Why female entrepreneurs need to understand who their ideal client is when setting their prices
12 Days of Masterclasses for FREE!
Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts
Please share, subscribe and review on iTunes
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
[Best of] From Unemployable to a Selfmade Millionaire
It’s going to be very hard for you to find a job. These were the words of my advisor when I went to the unemployment office after having been fired twice in a short period of time. I kept applying for positions I thought were a perfect fit but never got a reply. My hopes were down. I was also still feeling the pain from my chronic illness, and the thought of working a full-time job scared me.
When I read that the unemployment office helps people start their own business, I saw it as my chance. I quickly created a business plan for selling Icelandic design online and did a three week start up course where I learned all the basics of setting up a business in Switzerland. But when I ended the course, I started doubting my own idea.
Seven years have passed since then, and (spoiler!) I haven’t gone on to build an Icelandic design trading empire. I have done something better: I found my passion, entered my zone of genius and become a top female business coach.
In this episode of the Sigrun Show, I share how I finally found my calling and started scaling my business to multiple seven figures, and the roadblocks and successes I experienced along the way. This is my story of how I went from unemployed to a selfmade millionaire.
With this episode, I want to inspire you to think bigger and take action. Make your dream come true.
“The beginning years are the most important ones: that’s where a business is born.”- Sigrun
What you will get out of this episode:
How I got sick in 2010 and lost my job (3:49) My wake up call (13:37) Picking a business idea (18:16) Finding the right direction (27:17) How webinars became my thing (33:28) My money mindset issue (39:06) From my first sale to 6 figures in 12 months (41:48) Taking the next step: scaling my business (42:18) How the idea of SOMBA was born (48:32) My first live event (52:04) Big decisions: Working with a female coach and planning my own conference (55:37) Hiring my team (58:45) The next normal (1:03:37)
Do you want more inspiration for building your online business? Find out how I got from zero to six figures in 12 months and avoid making any mistakes by reading the top 10 reasons why most online businesses fail.
How to Build an Online Business (and Scale It the Right Way) I was making a good living doing one on one coaching, but I always knew that if I wanted to take my online business to the next level, I had to start scaling it. From my times as a CEO, I remembered that the only way to grow a business was to hire more people. I swore to myself that if I ever started my own business, I wouldn’t want its growth to be dependent on the number of employees. I wanted the business itself to be scalable.
At the time, I had no idea that my own business would make multiple 7 figures one day. My goal had been to get to 6 figures and in March 2015, I reached that goal, exactly 12 months after my first sale. It was a huge milestone, but I knew that I had to take the next step. Constantly raising my prices or taking on more clients wasn’t going to be sustainable. What I had to do is scale, and here is how I did it:
Creating a Group Coaching Program I had been thinking about group coaching for a while and got this idea that I wanted to prove that I can sell in July, in the middle of the summer, when most coaches feel it’s not a good time to sell. I came up with an idea for a coaching program, created a sales page, did some seeding in my free Facebook group and ended up selling 6 spots, two times. It opened my eyes: I was able to scale!
Selling Multiple Group Coaching Programs I started selling multiple group coaching programs and made them longer, first 8 weeks and then 3 months, and called them masterminds. There was no need to create tons of content, because the groups were about helping people with whatever was going on in their business at the time. I focused on coaching in the moment.
Make Groups Large
[Best of] How to Start and Scale Your Online Business without Overwhelm and Excuses
Are you on the fence about starting your online business? Even if you know you need to?
Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment.
I hear many women who want to go online, yet they feel overwhelmed and come up with excuses. Starting and scaling an online business can seem scary. But if you have the right process and are willing to take action, you’ve already gone half the way.
My business has grown over 30% compared to the same period last year, and in this episode of the Sigrun Show, I will break down how easy it is to get started and scale your online business without getting overwhelmed.
If you know that online is the way to go but you’re stuck, overthinking or are scared of taking the next step, this episode is for you.
“People don’t really take action on their own.”- Sigrun
What you will get out of this episode:
My frustration about people who don’t take action (2:40) Only giving tiny bits of information (5:35) How I came up with a new challenge to help people get unstuck (7:13) Creating accountability and commitment (9:53) Eliminating doubts and trusting the process (13:21) Why it’s important to celebrate success (14:05)
Want to dive deeper? If you're just getting started, find out if you can start a business without a business idea or how to stop overthinking and start doing today.
Start and Scale Your Online Business: Finding the Right Process
We will not go back to the way things were before. Online is here to stay - and having an online business has become more important than ever before.
Most business owners understand the importance of being able to go 100% online. What if a second wave hits us? What if there is another lockdown? But what is the easiest way to get started and scale your online business without getting stuck, procrastinating, overcoming perfectionism?
Over the years I have come up with a process I apply in my 8 and 10 week challenges that helps my clients get out of their overwhelm and makes them take action. Here, I’m revealing the key components of this process to you:
Tiny bits of information When people see all the possibilities, when they start to worry about freebies, landing pages, email lists, websites, their social media presence, launches - they quickly give up because it overwhelms them. Of course these are things you need to do when creating and scaling your online business, but you don’t necessarily have to do them today, or tomorrow, or even this week. For my challenge, I came up with 26 tiny steps to follow, and suddenly, everyone could do it, even the ones who were the most scared. The overwhelm was gone.
Accountability I encourage my clients to fill out a form on a regular basis throughout the program. That’s how I get them to commit to the process. It also creates a sense of responsibility. A lot of people buy courses and never finish them. By filling out forms, they are committing to do the work. And when someone has doubts, people in the community surround them with inspiration and motivation, and the positive group pressure keeps them going.
Trust the process When you decide to start and scale your online business, you have to find a process and stick with it. When you start to doubt this process, you won’t keep up and get stuck, and eventually give up. That’s why everyday, I tell my clients to just trust the process.
Celebrate success It’s so important to celebrate success. After 10 weeks, I do a celebration call where I highlight all the wins of my clients, and they can share what went well for them and what they want to improve. Celebrating success makes them see their progress and inspires them to go even further.
With this process, I’ve helped hundreds of women get unstuck. They stopped being overwhelmed, using excuses and
[Best of] How to Crush Through Your Internal Glass Ceiling
Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck growing them?
I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my head hit the glass ceiling.
In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit.
It doesn’t matter how successful you are, everyone has an upper limit problem. If you don’t think you have it, you might just haven’t hit yours yet. And if you’ve hit a ceiling and gone through it, another ceiling will be waiting for you as you go on.
In the last 7 years I’ve made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other.
In this episode, I share the strategies I’ve used to crush my own internal glass ceilings, and what you can do to crush yours.
“If your mind can create glass ceilings, it means your mind can remove them, too.” - Sigrun
Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings!
In this Episode of The Sigrun Show:
Glass ceilings and how they limit you (1:45) The glass ceilings I encountered along the way and how I crushed them (4:09) My biggest glass ceiling so far - and what I learned from it (12:16) Crushing the million dollar launch glass ceiling (29:54) What I did to to grow in the last months (32:33) The big effect of the big upgrade (40:13) The four barriers in your upper limit (46:52) Want to dive deeper? Find out how you can detect and work through your upper limit.
Identifying and Crushing Your Internal Glass Ceiling
Many of my high end clients come to me when they get stuck at a certain income level or aren’t able to grow their launches. What holds them back is their internal glass ceiling.
In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It’s our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives.
Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions.
Unless we solve the upper limit problem, we’ll keep finding ways to bring ourselves back down when we’ve blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams.
Gay Hendricks identified four barriers within the upper limit:
The belief that we are fundamentally flawed If we carry this feeling within us, we sabotage our success because we think we’re essentially bad. If something good happens, we must mess up to offset it, because good things can’t happen to bad people.
The belief that by succeeding, we are being disloyal to and leaving behind people If we harbor this feeling, we sabotage our success because we think it’s disloyal to our roots to soar too far into the stratosphere.
The belief that we are a burden in the world If we carry this feeling inside us, we sabotage our success so that we won’t be a bigger burden.
The belief that we must dim the bright lights of our brilliance so that we won’t outshine others If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius.
Since these are all limiting beliefs your mind has created, it’s your mind that can change them, too. Here’s how you crush your upper limit:
Acknowledge the upper limit (I even say Hi to it and make fun of it) Breath when you feel fear. Fear can be transformed into excitement by breathing. Turn worry into a positive idea. Shift your focus away from the worrying a
[Best of] Launch Lessons from a 7 Figure Launch
My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.
In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I’ve done in the past seven years, which have made me over $8M in revenue.
“A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun
If you’re more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch.
In this Episode of The Sigrun Show:
Launching: A mix between art and science (2:22) My first launches (4:00) The 7 figure launch that didn’t happen (9:40) Having a long launch runway (11:59) Having a VIP notification list (13:42) Creating a desire for another program (15:11) Social selling (16:44) Mixing free and paid offers (19:17) Getting your leads in early (20:42) Getting people to sign up twice (22:19) The importance of FB ads (23:29) Sending lots of emails (25:07) Using Facebook groups (26:26) Offering sales calls (28:26) Working with affiliate partners (30:06)
12 Launch Lessons from a 7 Figure Launch
#1 A long launch runway
A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you.
During your runway, you’ll be talking about your program, but you’re not selling it – you’re seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it.
#2 Having a VIP notification list
Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you’re waiting for something and then you have to buy it. People aren’t very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they’ll be the first to know when you open up the program, plus they’ll get a bonus, it’s much more exciting for them.
#3 Selling multiple offers during your launch runway
You can sell multiple offers during your launch runway – as long as you’re not selling the offer you eventually want to sell during open cart. When someone isn’t interested in the program you’re launching, they might be interested in another program you’re offering.
#4 Social selling
Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That’s not what you should do. I’m talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It’s about creating back-and-forth interaction.
# 5 Mixing free and paid offers
By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program.
# 6 Get your leads in early
You typically grow your leads during your launch runway and you’ll have most of your email
[Best of] Selling Between Launches: 9 Simple Promotion Strategies That Sell
Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?
In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches.
“You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun
If you’re more of a reader, scroll down to read my 9 promotion strategies that sell.
In this Episode of The Sigrun Show:
Why you need to launch in the first place (1:45) Having a program that people can buy anytime (5:07) The P.S. promo (7:30) The video promo (9:18) Social selling (10:33) The 9 word email (13:14) Mini launch (15:31) Affiliate marketing (18:05) Offer on your freebie thank you page (19:46) Automated webinar funnel (21:50) Pocket product funnel (23:01) 9 Promotion Strategies That Sell Between Launches
The P.S. Promo
For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid.
Here’s an example from a “P.S” I use in my emails:
P.S. When you’re ready to grow your online business, here are two ways I can help you…
Follow me on Instagram and DM me your biggest business challenge and I’ll give you a tip on what to do – Click here. Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here. It doesn’t cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring.
The Video Promo
Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer.
Here’s an example for a video promo:
I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn’t come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts.
The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.
Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching.
Here’s an example for social selling:
I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me.
Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post.
The 9 word email
The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson’s claim was that a subject line displaying the recipient’s name only, and a body with a one-line (originally 9-word) question is all you need to engage.
Here’s an example of a 9-word email:
Email subject line: Sigrun
Email body: Are you still looking to grow your online business?
Be cautious when applying this strategy. It’s meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you’re talking about
Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion h
How to Get Clear on Your Ideal Client with Ann-Katrin Kossendey-Kosh
I needed to hear this because changes do happen along the way. They are part of life and I’ve always believed that change promotes growth but for me, there is always this feeling of not wanting to let people down, which can stop me from moving forward, both professionally and personally.
I will disappoint people along the way because of my changes and that’s ok. This is what I needed to remember because it’s so true, we can’t please everyone and leaving people behind is sometimes the best thing you can do for everyone. Thanks for the reminder…
Podcast No. 212 - Niching Your Services Down
Great navigation right there! Great tips and helps me sort out my ideas better. Thank You!
Niching Your Services Down to Attract Your Ideal Client # 212
This episode helped me see how clear one’s word choice AND goals need to be, to be found. Framing the business goal through the pain points of a client searching for solutions with the microscope of GOOGLE was particularly important to me, as I find this aspect of marketing extremely hard. The SEO of my current website is not healthy and the importance of correcting it has moved up significantly in priority. Thank You!