604 episodes

Listen to one of the world's most popular internet marketing podcasts, downloaded by over 2 million people. Hosted for over 10 years and with over 500 episodes, the podcast includes insider marketing tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, Tim Ferriss, Avinash Kaushik, Brian Dean, Neil Patel & Joe Pulizzi.

The SiteVisibility Internet Marketing Podcast SiteVisibility

    • Business
    • 4.6 • 109 Ratings

Listen to one of the world's most popular internet marketing podcasts, downloaded by over 2 million people. Hosted for over 10 years and with over 500 episodes, the podcast includes insider marketing tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, Tim Ferriss, Avinash Kaushik, Brian Dean, Neil Patel & Joe Pulizzi.

    #600 Laugh Your Way To The Bank with Joseph Wilkins, Founder of FunnySalesVideos.com

    #600 Laugh Your Way To The Bank with Joseph Wilkins, Founder of FunnySalesVideos.com

    In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.


    In this episode we discuss:
     
    - How Joseph applied his direct response marketing experience to pivot into creating funny sales videos
    - How the Harmon Brothers inspired Joseph and his team to 'find their funny'
    - How to create funny sales videos even if you don't consider yourself a funny person
    - The similiarties and differences between creating infomercials and funny sales videos
    - What you need in the first 5 seconds of a video to capture someone's attention
    - What causes users to get bored, lose attention and stop watching your online videos
    - Managing the balance of being disruptive without being distasteful
    - Techniques for repurposing sales videos into snippets for paid social ads
    - How Hollywood movies are becoming increasingly influenced by the editing techniques used in online videos


    Referenced on this episode:
    - https://www.pro-creative.com/
    - https://harmonbrothers.com/
    - https://www.drybarcomedy.com/


    CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COM
    - https://funnysalesvideos.com/
    - https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767
    - https://www.linkedin.com/in/wilkinsjoseph


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility
     
    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 56 min
    #599 Core Web Vitals Simplified with Marcos Álvarez Martín, Senior SEO Analyst at SiteVisibility

    #599 Core Web Vitals Simplified with Marcos Álvarez Martín, Senior SEO Analyst at SiteVisibility

    In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.


    **UPDATE**
    Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.


    In this episode we discuss:


    - What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?
    - How might the Core Web Vitals impact roles of SEO professionals?
    - A description of what the 3 key Core Web Vitals are
    - What are 'page experience signals'?
    - Why business owners and webmasters may need increased development budgets in 2021/22
    - How to benchmark your current performance and tools to help analyse performance against Core Web Vitals
    - How will you know if your site is impacted by the Core Web Vitals update?


    Referenced on this episode:


    - https://search.google.com/search-console/about
    - https://developers.google.com/speed/pagespeed/insights/
    - https://web.dev/vitals-tools/
    - https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
    - https://developers.google.com/search/blog/2020/05/evaluating-page-experience
    - https://developers.google.com/search/blog/2020/11/timing-for-page-experience


    CONNECT WITH MARCOS:


    - marcos.martin@sitevisibility.com
    - https://twitter.com/markookami
    - https://www.linkedin.com/in/marcos-alvarez-martin


    CONNECT WITH SCOTT:


    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:


    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 43 min
    #598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi

    #598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi

    Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. 


    Oribi helps thousands of companies to:


    - Know exactly how each marketing activity and channel contributes to sales
    - Optimize their funnel
    - View all their key metrics, trends, and marketing budgets in one dashboard
    - Analyze and optimize paid campaigns
    - Credit every single marketing activity, from paid campaigns to newsletters and content


    For 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up.
     
    In this episode we discuss:


    - Oribi's origin story
    - How Oribi helps business owners and marketers collect useful marketing data without the need for developers
    - What Oribi does differently to Google Analytics
    - A breakdown of Oribi's key features and functionality
    - How Oribi uses AI to surface marketing insights
    - Who is Oribi best for?
    - The considerations behind Oribi's key marketing messages (Google Analytics is old!)


    CONNECT WITH IRIS / ORIBI
    - https://oribi.io/
    - https://www.facebook.com/getoribi/
    - https://twitter.com/getoribi
    - https://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3g
    - https://www.linkedin.com/company/oribi
    - https://il.linkedin.com/in/irisshoor


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 42 min
    #597 The Production Studio In Your Pocket with Smartphone Video Marketing Advocate, Daryl Cygler

    #597 The Production Studio In Your Pocket with Smartphone Video Marketing Advocate, Daryl Cygler

    In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production.
     
    In this episode we discuss:


    - How mobile journalism inspired Daryl to become a smartphone video marketing advocate
    - The key lessons Daryl has taken from mobile journalists and applied to marketing
    - How Daryl created his first marketing video from his smartphone
    - The importance of learning to take imperfect action
    - Common obstacles in creating smartphone videos and how to overcome them
    - Can SMEs use smartphones for live-streaming?
    - Ideas for how SMEs can start small in their video marketing experimentation


    Referenced on this episode:
    - https://uk.cfm.net/
    - https://www.powertutors.co.uk/
    - https://lovicklifecoach.co.uk/
    - https://en.wikipedia.org/wiki/Steven_Soderbergh
    - Lady Gaga 'Stupid Love': https://www.youtube.com/watch?v=5L6xyaeiV58 
    - https://www.kinemaster.com/
    - https://luma-touch.com/lumafusion-for-ios-2/
    - https://gopro.com/en/us/shop/quik-app-video-photo-editor


    CONNECT WITH DARYL:
    - https://smartphonevideo.marketing/


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 56 min
    #596 Partner Episode: A Business Investment Breakdown with Asher Ismail, Co-Founder of Uncapped

    #596 Partner Episode: A Business Investment Breakdown with Asher Ismail, Co-Founder of Uncapped

    In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.


    In this episode we discuss:


    - Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped
    - Uncapped's mission to provide an alternative fundraising option for growing businesses
    - The Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these options
    - The VC community and media response to Uncapped
    - How case studies have been critical to establishing trust for Uncapped


    Referenced on this episode:


    - https://wise.com/


    CONNECT WITH ASHER / UNCAPPED:


    - https://www.weareuncapped.com/
    - https://twitter.com/weareuncapped
    - https://www.linkedin.com/company/weareuncapped/


    CONNECT WITH SCOTT:


    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:


    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 42 min
    #595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

    #595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

    Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.
     
    In this episode we discuss:
     
    - What happens in the intersection of product and marketing at FreshBooks
    - Examples of marketing that's built-in to products
    - What SaaS product marketers can learn from the gaming sector
    - What can marketing teams learn from product teams and vice versa
    - When to target broad audiences vs. when to go feature-specific
     
    Referenced on this episode:
    - https://looker.com/
    - https://trello.com/
     
    CONNECT WITH PAUL / FRESHBOOKS
    - https://www.linkedin.com/in/paulcowan/
    - https://twitter.com/cowanpkc
    - https://www.freshbooks.com/
     
    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt
     
    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility
     
    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 34 min

Customer Reviews

4.6 out of 5
109 Ratings

109 Ratings

gabecarbonara ,

How To Build Effective Social Media Teams

Social media is becoming more and more important now-a-days. Excellent discourse!

Jeremy Knauff ,

Great content from great guests!

Each episode is packed with actionable info you can use to become a more effective marketer. I highly reccomend binging on a few episodes to see for yourself.

KE Creative ,

Solid content

A fantastic interview podcast with great content by multiple guests to keep you thinking. Worth the listen!

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