On this week's episode of The Web We Weave, we will be discussing The Skimm. The Skimm is a daily news briefing geared toward young professional women that is delivered via email every morning at 5:59 am. The Skimm provides “daily fresh editorial content” and “breaks down material in a way that is palatable, helpful, and actually enjoyable to read” says its founders. Is The Skimm a successful new media news platform? Or does it just promote consumption of news without personal analysis?