52 min
The Business of Plastic Surgery with Dr. Richard J. Brown | The SKYLER IRVINE Show 113 Niche, Please!
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- Marketing
Brown Plastic Surgery owner, and author of The Real Beauty Bible, Dr. Richard Brown, joined us on The SKYLER IRVINE Show.
Dr. Brown was born in Georgia and attended school there. Starting as a communications major, he realized his passion for science and changed gears to go to medical school. In this episode, Dr. Brown speaks about the lessons he learned from medical school, including seeing a patient through till the end of their treatment even when you are tired, and it is easy to pass it off to a colleague.
After being given a practice, Dr. Brown decided he wanted to set himself apart from other plastic surgeons and build relationships with those who come in. He wants to be authentic as possible on Instagram so his patients feel a connection with him before they even get to know him. A lot of people and surgeons on social media tend to manipulate photos to their benefit. Celebrities tend to this, and it has an extreme impact on the plastic surgery business. This is something Dr. Brown does not want to do.
On the show, Skyler and Dr. Brown discuss building a medical business and how it differs from other business, being authentic to your “why”, and using social media to expand awareness. Dr. Brown’s book, The Real Beauty Bible, is available on Amazon for purchase.
Show Notes:
- What made him decide to become a doctor?
- Advice to someone choosing a major
- How has technology changed the medical world?
- What happens when you stop viewing competition with a scarcity mindset?
- How to stand out in a competitive field?
- Why write a book??
- What are some tips when hiring for your business?
- Can anything disrupt the surgery industry?
- Does your business need social media if you're already busy?
- What are the benefits of putting out a lot of content?
- How to get more engagement on your social media post?
Thank you for listening! Don't forget to "like" and subscribe!
You can connect with Dr. Richard J. Brown on Instagram: @drrichardjbrown
https://www.instagram.com/drrichardjbrown/
Check out his website:
https://drrichardjbrown.com/
Pick up his book, The Real Beauty Bible, here:
https://amzn.to/2Yla2hl
New Here?
My name is Skyler Irvine and I am the CEO of RenzlerMedia, a modern marketing agency specializing in video, podcasts and social media strategy. Think: Mad Men, but where the cigarettes are iphones.
I also host Arizona's #1 Business Podcast #theSKYLERIRVINEshow, where I interview the best and smartest entrepreneurs, digital marketers, social media influencers, content creators and beyond.
http://bit.ly/SkylerIrvinePodcast
Schedule your own customized Personal Digital Consult:
http://www.skylerirvine.com/pdc
Connect with me:
YouTube Channel: http://www.youtube.com/c/skylerirvinetv
Facebook: https://www.facebook.com/theskylerirvine
Twitter: https://www.twitter.com/theskylerirvine
Web: https://www.skylerirvine.com
Brown Plastic Surgery owner, and author of The Real Beauty Bible, Dr. Richard Brown, joined us on The SKYLER IRVINE Show.
Dr. Brown was born in Georgia and attended school there. Starting as a communications major, he realized his passion for science and changed gears to go to medical school. In this episode, Dr. Brown speaks about the lessons he learned from medical school, including seeing a patient through till the end of their treatment even when you are tired, and it is easy to pass it off to a colleague.
After being given a practice, Dr. Brown decided he wanted to set himself apart from other plastic surgeons and build relationships with those who come in. He wants to be authentic as possible on Instagram so his patients feel a connection with him before they even get to know him. A lot of people and surgeons on social media tend to manipulate photos to their benefit. Celebrities tend to this, and it has an extreme impact on the plastic surgery business. This is something Dr. Brown does not want to do.
On the show, Skyler and Dr. Brown discuss building a medical business and how it differs from other business, being authentic to your “why”, and using social media to expand awareness. Dr. Brown’s book, The Real Beauty Bible, is available on Amazon for purchase.
Show Notes:
- What made him decide to become a doctor?
- Advice to someone choosing a major
- How has technology changed the medical world?
- What happens when you stop viewing competition with a scarcity mindset?
- How to stand out in a competitive field?
- Why write a book??
- What are some tips when hiring for your business?
- Can anything disrupt the surgery industry?
- Does your business need social media if you're already busy?
- What are the benefits of putting out a lot of content?
- How to get more engagement on your social media post?
Thank you for listening! Don't forget to "like" and subscribe!
You can connect with Dr. Richard J. Brown on Instagram: @drrichardjbrown
https://www.instagram.com/drrichardjbrown/
Check out his website:
https://drrichardjbrown.com/
Pick up his book, The Real Beauty Bible, here:
https://amzn.to/2Yla2hl
New Here?
My name is Skyler Irvine and I am the CEO of RenzlerMedia, a modern marketing agency specializing in video, podcasts and social media strategy. Think: Mad Men, but where the cigarettes are iphones.
I also host Arizona's #1 Business Podcast #theSKYLERIRVINEshow, where I interview the best and smartest entrepreneurs, digital marketers, social media influencers, content creators and beyond.
http://bit.ly/SkylerIrvinePodcast
Schedule your own customized Personal Digital Consult:
http://www.skylerirvine.com/pdc
Connect with me:
YouTube Channel: http://www.youtube.com/c/skylerirvinetv
Facebook: https://www.facebook.com/theskylerirvine
Twitter: https://www.twitter.com/theskylerirvine
Web: https://www.skylerirvine.com
52 min