The Small Business Association of Michigan's Small Business Weekly Podcast

Michael W. Rogers
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"The Small Business Association of Michigan's Entrepreneurial Insights" every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. The program is hosted and produced by the Small Business Association of Michigan's Vice President Communications Michael Rogers

  1. MAR 1

    Breaking up is easy to do at Break Room Therapy

    On today's program, Michael Rogers talks with SBAM leader Dawn Levian, owner of Break Room Therapy in west Michigan. The concept offers customers a space to break glass and electronics for stress relief or fun. The facility requires specific safety equipment, including tennis shoes, lab coats, and safety gear. Break Room Therapy caters to various occasions, including business team building, birthday and divorce parties and offers packages suitable for different needs. "People come for lots of reasons, and even if you're celebrating, that doesn't still mean that you haven't had a hard week and your body just needs to let go from what it's holding on to," Levian says. The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

    8 min

  2. FEB 24

    A great company culture means not having to second-guess and over-supervize your employees

    On today's program, Michael Rogers talks with SBAM leader Mark Hamilton, founder of Versa Culture in Grand Rapids (He can be contacted via LinkedIn at https://www.linkedin.com/in/versa-culture, and by email at markh@versaculture.com.) His company helps small and mid-sized organizations improve execution by defining and reinforcing company culture. Hamilton emphasizes the importance of clear decision-making, especially under pressure, and the need for leaders to set boundaries and accountability. "What good looks like, what is the standard people are being held to," he says. "What do they need to achieve in their day-to day-behaviors, not just values on a wall, and how leaders reinforce those behaviors and especially accountability, so that teams can move forward without second guessing and, frankly, with as little supervision as possible." The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

    15 min

  3. FEB 17

    AI an important tool for small business marketing, but it can't replace relationships and trust

    On today's program, Michael Rogers talks with SBAM leader Chip LaFleur, CEO of Lafleur Marketing in Grand Rapids. He discusses the company's transition from a traditional marketing firm to a growth insights agency and highlights the challenges small businesses face due to economic uncertainty and rapid technological changes, particularly AI, which has both expedited and complicated marketing strategies. "You have to build a relationship to establish trust," he says. "You have to have the trust before you start sharing ideas around how to make your business successful, how to grow your organization, and things like that. AI can, in some ways, help us to capture ideas, and sometimes those ideas inform the relationships a little bit, but it's still a tool in the toolbox." The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

    11 min

  4. FEB 10

    How a family-owned and family-oriented outdoor clothing store competes with online retailers

    On today's program, Michael Rogers talks with Becky Philipp-Kranig, owner of  Bearcub Outfitters in Petoskey, selected by Michigan Celebrates Small Business as a Michigan SBDC Best Small Business. Her family-oriented outdoor gear store in Petoskey offers clothing and gear for infants through adults, including pets. Becky cites the store's unique product mix and excellent customer service as key factors in competing with online retailers. "We tend to get people looking for certain things, and they find it, and then hopefully they come back and want to see it in person as well," she says. "And we're providing an experience and great customer service in the store. That's one of the things that we try to pride ourselves on, and do the best we can always to make sure we can find what you might need where online stores can't do that." The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

    8 min

  5. FEB 3

    Award-winning veteran owned small business brings calm to crises

    On today's program, Michael Rogers talks with Chris Kushmaul, owner of Restoration 1 of Metro Detroit, recognized as a Veteran Owned Small Business of the Year for 2025 by Michigan Celebrates Small Business. His company's services include water, fire, smoke, mold and biohazard cleanup. "I'm a service disabled veteran, served in the army for 11 years and I really bring that background to the business," he says. "And the nice thing about the work that we do is it's not all that different from being in the military. You come in the middle of a crisis, and you calm things down and you help. That's what my business does, is help people in their home or their business deal with problems and just help them get back to normal." The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

    10 min

  6. JAN 27

    "Cleaning up" with quality janitorial services

    On today's program, Michael Rogers talks with Ronald Dwyer, president of RCS Janitorial and a VIP member of the Small Business Association of Michigan. Founded in 2016, RCS Janitorial offers commercial janitorial services, carpet cleaning, and facility maintenance across Michigan. Dwyer highlights their IICRC certification for carpet cleaning, ensuring warranty compliance and using modern, green solutions. He also offers advice on how small business owners can make the job easier for janitorial services. "Keep the clutter off the floor, in the kitchens, if you want us to clean the sink, please don't leave all the dishes and things in there. If you want your desk clean, stack your papers up nice and neat. And this goes for any business, whether you're using our service or not," Dwyer says. The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

    16 min

  7. JAN 20

    The sweet scent of small business success

    On today's program, Michael Rogers talks with Tanya Thompson, owner and founder of The Aroma Labs, honored by Michigan Celebrates Small Business as a Woman-Owned Small Business of the Year. Her business offers personalized scent creation experiences and corporate events. A collaboration with Pure Michigan resulted in four seasonal fragrances: Fresh, Harvest, Snow, and Awakening, sold in roller bottles, room sprays, and candles. Tanya emphasized the unique, family-friendly experiences her stores provide, encouraging customers to connect through scent. "We provide a unique experience, an opportunity for you to connect with yourself, and you to connect with the people that you brought to The Aroma Labs with you," she says. "It's pretty special what we're doing, and I love to keep moving it forward." The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

    12 min

  8. JAN 13

    Southeast Michigan distillery crafts best-in-world whiskeys

    On today's program, Michael Rogers talks with Christi Lower, founder of Highline Spirits, selected by Michigan Celebrates Small Business as a Michigan SBDC Best Small Business for 2025. She discusses her craft distillery's focus on blending and special finishing whiskey, which has earned multiple national and international awards, including two Best in Class whiskeys in 2025. "It is really important that people consume safely and responsibly," she says. "We don't offer shots, we don't create an environment that supports that, either in our tasting rooms and then also on our marketing materials. It's always important to have legal drinking age adults represented that are very clearly grown ups, and then use language that's appropriate for an adult to be enjoying our spirits. So it's important that we market and then also create environments where people are drinking responsibly." The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

    16 min
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"The Small Business Association of Michigan's Entrepreneurial Insights" every week presents a dynamic audio interview from a top-notch expert on entrepreneurial success. Hear great tips and advice on how to be a more effective small business owner. The program is hosted and produced by the Small Business Association of Michigan's Vice President Communications Michael Rogers

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