67 episodes

Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now. With each episode being short, yet impactful, you'll gain actionable tips and strategies to propel your business forward. Don't miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.

The Small Business Lounge With Tracy Heatley Tracy Heatley

    • Business

Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now. With each episode being short, yet impactful, you'll gain actionable tips and strategies to propel your business forward. Don't miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.

    Ethical Marketing - The Balance Between Profit And Purpose

    Ethical Marketing - The Balance Between Profit And Purpose

    Welcome to the Be Better With Tracy Heatley - Micro Business Marketing Mastery podcast, hosted by Tracy Heatley, an accomplished Chartered Marketer and Chartered Manager, with over twenty-five years of experience. In today's episode, we delve into the topic of Ethical Marketing And Finding The Balance Between Profit and Purpose.
    As the world becomes increasingly digitised, businesses must be mindful of how they present their brands both online and offline. Customers now demand ethical and responsible marketing that aligns with their values and beliefs. Authenticity and transparency are at the heart of ethical marketing, building trust, credibility, and customer loyalty.
    Sustainability is another vital aspect of ethical marketing. Businesses should strive to reduce their environmental impact, producing eco-friendly products and investing in renewable energy. Corporate social responsibility is also crucial when it comes to Ethical Marketing, as companies must be aware of their impact on communities and societies. Supporting local causes and respecting workers' rights can enhance a brand's reputation and public image.
    Taking care of employees is essential for ethical marketing, creating a positive company culture that improves satisfaction and productivity. Striking a balance between profit and purpose is essential for long-term business success. By integrating ethical marketing practices, businesses can create a fairer, more sustainable, and just business environment.
    Are you interested in implementing ethical marketing into your strategy? Tracy offers consultancy services, online mentoring, and training programs to help you achieve Better Strategy, Better Marketing, and Better Networking. Visit www.tracyheatley.com to find out more.
    Thank you for tuning in to the Be Better With Tracy Heatley - Micro Business Marketing Mastery podcast. Subscribe and leave a review for more insightful marketing and networking strategies to help your business thrive. Until next time, keep striving for greatness and being better in business and in yourself. Better Business, Better You!

    • 8 min
    Strategies To Get Started On Threads

    Strategies To Get Started On Threads

    Welcome to the show notes for the latest episode of the "Be Better With Tracy Heatley" podcast, hosted by award-winning Chartered Marketer, business owners, and Broadcaster, Tracy Heatley. In this episode, Tracy delves into the world of Threads, the newly launched social network from Meta. She shares seven strategies that can help small business owners leverage Threads for their businesses. For more valuable insights, tune in to this episode and remember to visit www.tracyheatley.com for additional resources.
     

    • 7 min
    Small Business Marketing Success - 7 Essential FAQs Answered

    Small Business Marketing Success - 7 Essential FAQs Answered

    Are you a small business owner looking to take your business to new heights? Welcome to this Be Better With Tracy Heatley podcast episode, where we explore the world of marketing and networking to help you succeed. I'm Tracy Heatley, your host, and I'm thrilled to bring you another exciting episode today. We'll be tackling the essential frequently asked questions (FAQs) of small business marketing, providing you with valuable insights and actionable strategies that my marketing clients ask me about all the time. Get ready to level up your marketing game!
     
    www.tracyheatley.com

    • 6 min
    Segmentation Secrets: How To Elevate Your Small Business Marketing

    Segmentation Secrets: How To Elevate Your Small Business Marketing

    Welcome to another captivating episode of the Be Better With Tracy Heatley podcast, your ultimate destination for small business marketing and networking insights. In this episode, Tracy Heatley delves into the intriguing world of marketing segmentation, revealing how it can propel your small business to new heights. Whether you're a newbie seeking clarity or a seasoned entrepreneur aiming to refine your understanding, Tracy has you covered. Get ready to unlock the power of marketing segmentation and revolutionise your business success using this indespensible marketing tool. With Tracy's expertise and years of experience as a Chartered Marketer, you can elevate your marketing segmentation endeavors to new heights. Don't miss out on this invaluable opportunity to transform your business.
    Tracy's website, which is packed full of powerful resources to help small business owners, is www.tracyheatley.com 



     





     




     

    • 6 min
    How To Successfully Launch A New Product Or Service

    How To Successfully Launch A New Product Or Service

    As a small business owner, you know the importance of creating something fresh and unique for your target customers. Launching a new product, or service, can be an exciting but daunting task with many potential pitfalls. But there’s no need to fear; with some careful planning and marketing know-how, any small business can have success in launching their latest product. This episode, from Chartered Marketer and award winning broadcaster, Tracy Heatley, will guide you step by step through creating a winning strategy that maximises your chances of achieving the highest possible sales numbers for your new offering!
     
    www.tracyheatley.com 

    • 12 min
    How To Craft An Impactful Small Business Value Proposition

    How To Craft An Impactful Small Business Value Proposition

    As a small business owner, having an impactful value proposition is key to differentiate your business from competitors and gain the attention of potential customers. An effective value proposition will articulate both the tangible benefits - such as quality products or services- and intangible values - such as cutting-edge technology or customer service excellence - that your small business offers. Crafting compelling yet concise messaging can help you stand out in the marketplace while convincing buyers to choose your services over others. In this episode, you'll learn the basics of creating an impactful small business value proposition which can convert more leads into loyal customers who become raving fans of your brand.
     
    www.tracyheatley.com 

    • 9 min

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