58 episodes

Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.

The Small But Mighty Marketing Podcast Josh Becerra & Shinhee Son

    • Business
    • 5.0 • 1 Rating

Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.

    Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher

    Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher

    Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:- With li...

    • 26 min
    2024 The Era of Disruption: EP57 W/ Debbie Schwake

    2024 The Era of Disruption: EP57 W/ Debbie Schwake

    Full Interview and Transcript: Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos" networking event, emphasizing the importance of understanding and adapting to diverse generational expectations. D...

    • 25 min
    A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)

    A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)

    Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue.Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provides guidance for busine...

    • 26 min
    Business Partnership Alignment Both Internally and Externally EP55: An Interview W/ Wendy Sorquist

    Business Partnership Alignment Both Internally and Externally EP55: An Interview W/ Wendy Sorquist

    Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effective leadership in the ever-evolving landscape of marketing - all while valuing relationship building and collaboration along the way.Wendy shares her criteria fo...

    • 25 min
    Mastering Demand Gen: ‘How I Work’ EP54 w/ Stephanie Alles (Uponor)

    Mastering Demand Gen: ‘How I Work’ EP54 w/ Stephanie Alles (Uponor)

    Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space. Steph shares insights on building a marketing function from the ground up, managing global teams, and the importance of relationships in agency partnerships. Discover thought-provoking discussions on...

    • 18 min
    Am I Empowering or Micromanaging? EP53 W/ Jennifer Jones, CMO

    Am I Empowering or Micromanaging? EP53 W/ Jennifer Jones, CMO

    Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work," Jennifer candidly explores her unconventional journey, emphasizing the value of career "stumbles."The discussion extends to team management intricacies, the post-pandemic ...

    • 32 min

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