The Small But Mighty Marketing Podcast Josh Becerra & Shinhee Son

Send us a Text Message.Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Send us a Text Message.In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital...

Send us a Text Message.Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by set...

Send us a Text Message.Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pie...

Send us a Text Message.Full Interview and Transcript: Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos" networking event, emphasizing the importance of understanding and adapting to diverse gener...

Send us a Text Message.Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue.Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provi...