8 episodes

The only podcast specifically helping Franchisors recruit more franchisees with your host Caroline Balinska.
Lessons and insights for building YOUR franchise empire.
To learn more about the franchise academy or how we can help you with building YOUR franchise empire FAST, head over to www.smartfranchise.marketing

The Smart Franchise Marketing Podcast Caroline Balinska

    • Business
    • 5.0, 18 Ratings

The only podcast specifically helping Franchisors recruit more franchisees with your host Caroline Balinska.
Lessons and insights for building YOUR franchise empire.
To learn more about the franchise academy or how we can help you with building YOUR franchise empire FAST, head over to www.smartfranchise.marketing

    Expert Interview - Liz O'Donnell - Leading Marketing and Public Relations Expert

    Expert Interview - Liz O'Donnell - Leading Marketing and Public Relations Expert

    One of the leaders and marketing experts at Double Forte who is also the author of Mogul Mom and Maid:The Balancing Act of the Modern Woman who is also an award winning blogger will give your listeners advice on things like 5 proven ways to make social media work and tips on buyer personas and the strategy behind it all. As a leader in Marketing and Public Relations Liz has proven to be a motivator for successful women from the corporate desk to the home based business!
    http://double-forte.com/
    Recommended by Liz: Linkedin Pulse
    Liz's book: http://www.amazon.com/Mogul-Mom-Maid-Balancing-Modern/dp/1937134733/ref=sr_1_1?ie=UTF8&qid=1457397380&sr=8-1&keywords=Mogul+Mom+and+Maid%3AThe+Balancing+Act+of+the+Modern+Woman

    • 44 min
    How to make the most of participating in an expo for maximum lead generation

    How to make the most of participating in an expo for maximum lead generation

    Thousands of consumers are searching online right now looking to buy a franchise just like yours. We at Smart Franchise Marketing can manage your online reputation, and generate franchisee leads, and profit for your national franchise and local franchisee locations! Contact us for a complimentary online franchise marketing evaluation today!
    http://www.smartfranchise.marketing/

    • 6 min
    [Expert Interview] Shawn Casemore - Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition

    [Expert Interview] Shawn Casemore - Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition

    Shawn Casemore's topic of employee empowerment is perfect for franchisers. Shawn is the Author of Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition,” an internationally recognized speaker and writer and the principle of Casemore and Co Inc., a management consultancy located near Toronto Ontario Canada. After a 17 year corporate career in operations and sales roles, Shawn launched his company in 2008 with the intention of helping CEOs, executives and business leaders to enable individuals and teams to be more productive and engaged, participating to accelerate the growth of the organization.
    https://www.casemoreandco.com
    https://twitter.com/shawncasemore
    https://www.linkedin.com/in/shawncasemore

    • 33 min
    [Expert Interview] Butch Bellah - Author of Sales Management for Dummies!

    [Expert Interview] Butch Bellah - Author of Sales Management for Dummies!

    Today's interview is with Butch Bellah - Let's talk sales, franchising, sales skills for franchisees and much more.
    Download a copy of Butches book www.mybizcoach.biz/smartfranchisemarketing
    Butch is the author of Sales Management for Dummies!, he’s a comedian and owner of B2 Training & Development where he is a Speaker, Sales Trainer and Author.
    I wanted to get him on the podcast because He spent almost 16 years with a large regional wholesale distributor which he helped grow from $35 million in annual sales to more than $250 million before buying the company.
    Today he works with organizations and salespeople to help them get more appointments, land more business and retain more customers.
    Resources:
    Flipboard
    Evernote
    Pipedrive
    Slack
    Contact Butch on:
    butch@mybizcoach.biz
    Twitter: @mybizcoachbutch

    • 52 min
    [Expert Interview] Greg Mohr the FBA Broker of the year 2015

    [Expert Interview] Greg Mohr the FBA Broker of the year 2015

    In this episdoe Greg offers tips and advice about franchising.
    greg@mohrfranchiseconsulting.com
    https://www.linkedin.com/in/gregorykmohr
    3617726401

    Rebecca Monet - Zoracle Profiles - Franchisee Profiling Tools
    http://zoracle.net/marketing/

    • 24 min
    [Expert Interview] Diane Gardner The Tax Coach talks about the lifetime spend of a client

    [Expert Interview] Diane Gardner The Tax Coach talks about the lifetime spend of a client

    In this episode Diane covers topics including customer experience, the lifetime spend of a client and niching your business. Diane’s expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of pro-active tax planning.
    Resources:
    Quickbooks
    The Pumpkin Plan by Mike Michalowicz
    Diane's book; Stop Overpaying Your Taxes
    diane@taxcoach4you.com
    www.taxcoach4you.com

    • 32 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Stanwarner ,

5 stars......!!

I love this podcast………… 5 stars!

emiliehill692 ,

Great information!

To the point, interesting, valuable

haizearuiz ,

Interesting podcast!!

A great lineup of guests. Very interesting for my franchise team

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