The Snarketing Podcast

Matt Wurst, Valerie Vespa
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.

  1. Ep 55: Justin Johnson - Acorns - Former Head of Market Development

    NOV 11

    Ep 55: Justin Johnson - Acorns - Former Head of Market Development

    From Meta to MoonPay to Acorns... It's The Modern Creator Playbook Episode with JJ: In this episode, Matt Wurst and Valerie Vespa sit down with Justin Johnson, former Head of Market Development at Acorns and a leading voice at the intersection of creators, culture, and commerce. Justin shares his journey from Meta to MoonPay to Acorns, unpacking what each chapter taught him about building authentic creator partnerships, driving brand relevance, and turning culture into conversion. You’ll hear stories from working with MrBeast, Michelle Obama, Theo Von, and more, plus insights on: • The rise of the creator economy and where it’s heading • How authenticity beats algorithms every time • Why AI and community are reshaping brand discovery Whether you’re a marketer, creator, or just curious how influence becomes impact, this episode is your courtside seat to the next playbook in modern marketing.

    43 min
  2. Ep 53: Lucy Markowitz - Vistar Media - SVP, GM U.S. Marketplace

    OCT 28

    Ep 53: Lucy Markowitz - Vistar Media - SVP, GM U.S. Marketplace

    Recorded live at the ANA Masters of Marketing in Orlando, this episode of The Snarketing Podcast features Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media — one of the most influential voices in out-of-home and data-driven advertising. Lucy joins Matt Wurst and Valerie Vespa to talk about the evolution of out-of-home (OOH) and in-real-life media, the growing power of data through T-Mobile’s acquisition of Vistar, and how AI, creativity, and leadership are reshaping marketing from the ground up. From AI-assisted car manufacturing and ad creation to retailers reclaiming their data and brands like Netflix buying their own billboards, Lucy breaks down what’s next for marketers navigating change, scale, and measurement in a fast-moving industry. 🎙️ Topics include: - The T-Mobile x Vistar data advantage - Why OOH is becoming “IRL media” - Retailers taking back data ownership - AI’s real impact on creativity and production - Leadership lessons from 12 years in adtech Whether you’re a marketer, media exec, or tech innovator, this episode delivers sharp insights with a healthy dose of snark.

    25 min
  3. Ep 52: Neala Brown - Teads - SVP, Strategy & Operations

    OCT 21

    Ep 52: Neala Brown - Teads - SVP, Strategy & Operations

    What’s the true value of attention in advertising — and how can brands finally measure it in ways that drive real business outcomes? In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with Neala Brown, SVP of Strategy & Operations at Teads, to unpack how marketers can connect attention, creative quality, and outcomes across CTV, video, and omnichannel media. From defining the elusive “attention threshold” and understanding KPI correlations, to exploring new research on CTV home screen performance and the rise of shoppable, interactive video formats — Neala shares a practical, no-jargon playbook for turning data into decisions. Plus: Why 95% of marketers are increasing video investmentHow AI is accelerating insights without replacing human strategyThe future of brand vs. performance measurementAnd a fun detour through Neala’s Boston-meets-Dublin accent origin story 🍀🎧 Tune in for a smart, funny, and refreshingly human conversation about attention, innovation, and what really earns it.

    52 min
  4. Ep 51: Brian Monahan - SVP at Albertsons Media Collective

    OCT 2

    Ep 51: Brian Monahan - SVP at Albertsons Media Collective

    Retail media isn’t just another revenue stream. It’s becoming existential to the future of retail. In this episode of The Snarketing Podcast, we sit down with Brian Monahan, SVP at Albertsons Media Collective, to unpack the past, present, and future of retail media networks. From helping launch Walmart’s billion-dollar ad business to leading Albertsons into its next phase, Brian shares lessons learned from agencies, big tech, and retail giants. We cover: - The birth of retail media at Walmart and why it became a $5B+ business - How Albertsons builds collective growth for advertisers, merchants, and customers - Why content and creative—not just data and ROAS—power retail media - The role of loyalty, shoppable recipes, gamified shopping, and new experiences - What’s overhyped (programmatic targeting) and what’s underhyped (shopper utility) - The balance between purpose, community, and profit Hosted by Matt Wurst and Valerie Vespa, this conversation dives deep into what’s next for retail media and why the grocery store still matters as a pillar of community life.

    43 min
  5. Ep 50: Lauren Douglass - Founder at Reverve Agency

    SEP 23

    Ep 50: Lauren Douglass - Founder at Reverve Agency

    Nobody wants to go to your webinar. Nobody wants to read your white paper. And unless you’re doing it right, nobody’s listening to your podcast either. In this episode of the Snarketing Podcast, we sit down with Lauren Douglass, CEO of Reverve and veteran marketing leader (ex-SVP Channel Factory, VP Teads, Criteo alum), to talk about what’s broken in B2B marketing—and how to fix it. We cover:• Why so much B2B content sounds the same• How to avoid “bad” marketing strategies and box-checking tactics• The power of executive thought leadership (with a little AI help)• Why authenticity—even typos—can be a differentiator• Repackaging content across 7 channels and 7 formats• Reinventing your career at 40 and beyond Authentic voices matter more than ever. Tune in for sharp insights, a little snark, and practical takeaways you can put to work today.

    48 min
  6. Ep 49: Midseason Midsummer Check-In with Val and Matt

    JUL 29

    Ep 49: Midseason Midsummer Check-In with Val and Matt

    In Episode 49 of the Snarketing Podcast, Matt Wurst and Valerie Vespa stop at the midway of Season 3, go guestless and gloves off, and reflect on the chaotic first half of 2025 and what’s ahead for the back half. We’re talking: 👉 AI acceleration (and existential dread) 👉 Marketing to bots (because… that’s happening now) 👉 Social media's grip on teen brains 👉 Why “authentic” isn't good enough anymore 👉 The death of SEO (RIP) It’s snarky. It’s sharp. It’s… unsettling?

    31 min
  7. Ep 48: Elizabeth Donovan & Austin Leonard - Unlocked Crossover

    JUL 9

    Ep 48: Elizabeth Donovan & Austin Leonard - Unlocked Crossover

    Two podcasts. Four marketers. One big reckoning. In our Snarketing x Unlocked crossover, AI declared our episode "a moment of truth" for marketing’s future. It's a deep-dive into retail and commerce media, and we leaned in: With co-hosts Valerie Vespa, Elizabeth Donovan & Austin Leonard unpacking what all this (with and without AI) means for the industry and the people building it. Come for the crossover chaos, stay for the existential questions.

    41 min
  8. Ep 47: Jody Hallman - VP Marketing at Perdue Farms

    JUN 24

    Ep 47: Jody Hallman - VP Marketing at Perdue Farms

    Live from the sweltering sands of Stagwell’s Sport Beach at Cannes Lions 2025, Matt Wurst sits down with Jody Hallman, the VP of Integrated Marketing at Perdue Farms — and yes, the woman behind your favorite dino nuggets. (While Valerie Vespa works the Croisette for future guests.)In this cluck-worthy conversation, Jody shares how Perdue is evolving its iconic brand legacy — from Frank Perdue’s trust-me-I’m-on-TV era to today’s demand for transparency, traceability, and TikTok-ready storytelling. We cover: Why audio marketing and sonic branding are now essential What Perdue’s farmers really think of social media (spoiler: ChikTok is coming) How to win loyalty in a commodity category And yes… the definitive answer to the chicken vs. egg debate This episode slaps harder than a crispy tender. #SnarketingPodcast #PerdueFarms #CannesLions2025 #JodyHallman #MattWurst #ValerieVespa #FoodMarketing #BrandStorytelling #SonicBranding #ChickenOrEgg

    17 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.

Information

  • Creator
    Matt Wurst, Valerie Vespa
  • Years Active
    2023 - 2025
  • Episodes
    55
  • Rating
    Clean
  • Copyright
    © Matt Wurst, Valerie Vespa
  • Show Website
    The Snarketing Podcast

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