100 episodes

Welcome to the Social Capital Podcast, where we dive into social relationships and how the investment you put into them establishes trust, reciprocity, and value within your network and community.

Our host, Lori Highby, will connect with top professionals and dive into their best networking stories and techniques to share with you!

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    • 5.0, 53 Ratings

Welcome to the Social Capital Podcast, where we dive into social relationships and how the investment you put into them establishes trust, reciprocity, and value within your network and community.

Our host, Lori Highby, will connect with top professionals and dive into their best networking stories and techniques to share with you!

    236: LinkedIn: From invisible to irresistible - with Matthew Clark

    236: LinkedIn: From invisible to irresistible - with Matthew Clark

    Meet Matthew Clark
    Matthew Clark is the founder of The Virtual Edge and co-creator of The Rainmaker System - an online marketing system that helps entrepreneurs get 2-5 high value leads per day from LinkedIn without paying for ads. With their flagship programme Matthew and his business partner Wesley Longueira have helped thousands of businesses in seventeen countries grow exponentially. They are now on a mission to reach 10k businesses worldwide and build a vibrant community of Rainmakers along the way!
    Tell us a little bit about the Rainmaker system?
    What we do is that we help entrepreneurs get two to five high value leads per day from LinkedIn without paying for ads. we've got a three stage process that we take people through, and how it works is the three main stages are position connect and scale. So first stages is all about positioning yourself for success. You want to go from being in visible and just being you know, another person on LinkedIn to someone that's completely irresistible to your ideal client. Now, the key on there is that you have to know who your ideal client is. And the more focused you get, the more targeted you get the better at this works. Once you've got that, instead of trying to target everyone, we use the power of one solve one big problem for one ideal client, we then create what's called the pickup line, okay, which is all about the message that you're going to put out there so people know how to work with you, before they even talk to you. Once you get that right, then we do the LinkedIn makeover which turns your profile from an egocentric profile focusing all on you to a client centric sales page that focuses everything on your ideal client. And that's how you go from being invisible to irresistible.
    How did you get started in business?
    I started out doing door to door sales. I started off in the UK, selling gas and electric, getting people to switch over to our provider. Then when I came back to South Africa, I had an opportunity to work with someone I worked with in the UK, and we started selling telephone systems switchboards, copiers, and CCTV. A couple of years later I started my own business with two friends. And it really took off. I mean we got up to doing seven high seven figures. Within four years, we had 60, staff members, and it was just like a lot of fun. My experience doesn't come from the online digital world. It comes from door to door sales and connecting with people. So sure, everything I've done has been built on that. And that's obviously why I like LinkedIn so much is because I can literally, I can virtually knock doors, and I can build great relationships.
    Can you share with our listeners whenever favorite networking experiences that you've had?
    One of the funniest ones for me was, I was working with a guy who is based in Ireland. And he was helping us with some stuff. We were running a big event in South Africa and I met this other speaker who came along, it was a social media event. And I mean, this guy was amazing. I've never seen someone saw like this where people are literally rushing the back table and stampeding to get there. And him and I got talking. He's got the social media course. And he's like, well, I'm looking for someone that could do LinkedIn, and boom, here you are, and we're going to do it. And we're setting up a webinar on Thursday, this week. It was a Sunday. We have 400 people on and I want you on the presenting on LinkedIn. So I was like, well, that's amazing. That just kind of came out of nowhere, out of the blue. And so we set that up, and we did that.
    How do you stay in front of and invest and nurture your network?
    Content, very simple content. I post out content not as often as what I should. But also just have conversations with people. I like to talk with people. I love building relationships with people. I genuinely I love it. And

    • 31 min
    235: There's power in showing up - with Richie Burke

    235: There's power in showing up - with Richie Burke

    Meet Richie Burke
    Richie Burke is founder and CEO of GGMM (GoGeddit Marketing and Media) a marketing agency that helps brands including Trek Bicycle, Colliers International, Thrivent Financial, Komatsu, Marquette University and many more grow through services including podcast production and marketing, brand strategy and digital marketing. He is the co-founder of PodFest MKE and regularly speaks on digital marketing, storytelling and podcasting. He is also the host of The GoGedders Podcast, a local Milwaukee podcast, which is syndicated by OnMilwaukee over 100 episodes, and it generates 10,000 downloads per month.
    How long have you been podcasting and why you decided to get started?
    We started our show in 2016. The GoGetters, it's a Milwaukee Community big show we do a very wide range of topics. I had the idea for it and kind of started it back in 2012 as a YouTube show. And then I pivoted my business in 2013. I was a fan of some podcasts and I saw an opportunity in the local market. Again, not very many people at all, were doing it here. I saw a lot of national podcasts on marketing and success and stuff like that, but nothing really being done on a local level to highlight interesting local stories or business leaders via audio and Facebook video. So we started that in 2016. Very naively, we did a lot wrong. I think there's something to being different and unique and the storytelling was still pretty good. And it did pretty well locally, surprisingly. And we saw what it did, from a business standpoint for an agency and thought, hey, everyone's listening to audio, no brands are producing audio. Why don't we start podcasting for other companies and start offering this as a service and launch that service in the spring of 2018, and thought it was going to blow up right away, and it didn't. We got our first client five or six months later, but now we get to produce a number of shows for some of the brands that you mentioned in the intro and we significantly upped our production game at that time for ourselves and got serious about the medium.
    Let's talk about the Milwaukee focus a little bit. Why did you decide your content should be focused in the Milwaukee market?
    I think when you're marketing or starting any product, it's good to really start narrow and then grow from there just because there's so much noise out in the marketplace, and I would advise that to anyone starting a show today. And in 2016 there were very few if any shows highlighting Milwaukeeans and for Milwaukee as far as podcasts and not a lot of people were producing Facebook videos telling these stories. There’s obviously, more now, but I saw the whitespace in the market, I thought it would be cool to do, I thought it would be fun to do as well. And selfishly, I thought it would be a good way to network and grow my business and I don't have people on the show to sell them on my services, but that typically just happens naturally.
    So you talked about some of the hurdles. When you started your podcast, if you would do it all over again, what would you do differently?
    I mean, there's a lot of things that I would have done differently off the bat like much better equipment. I mean, we had good guests, we did a pretty good job of marketing it that's why it kind of still took off. Although I look back at the old episode covers and I think the branding was terrible on it. There's little details like that. I also think going into something with kind of blunt naiveness can be a benefit because you don't exactly know what you're getting into and how hard it's going to be and I'm sure you've experienced that with your show and just starting a business from scratch. Going in kind of blind and really learning as you go and adapting fast, and it can be a benefit. I think a lot of people spend too much time planning or trying to get something perfect and then putti

    • 29 min
    234: Use Your Courage - with Laura Nicolaisen

    234: Use Your Courage - with Laura Nicolaisen

    Meet Laura Nicolaisen
    Laura has over 10 years of experience on the life coaching and career coaching side in the university setting and through my own business, and most recently at a start-up and in the outplacement industry. Her alma maters respectively for my bachelor's and master's are at the University of Nebraska and Concordia University Wisconsin. In my spare time, I love listening to podcasts, exercising, spending time with animals, reading, traveling, real estate investing, meeting new people and giving back to her community.
    What is one rule of thumb that you live by?
    You know the phrase treat others the way you want to be treated. I actually rephrase that to say treat others the way they want to be treated. So the way I kind of phrase that is really listen to who you're speaking with, understand what their needs and aspirations are, and treat them the way they want to be treated, as long as it's a way that you feel authentic for yourself and that it's okay with you. And the rule of thumb can easily be applied to networking as well.
    Can you share with our listeners, one of your most successful or favorite networking experiences that you've had?
    In 2017 I attended an event for professional leaders and the United Way volunteer community. I was a guest I wasn't a participant at that point at the Emerging Leaders Program and that's for leaders who are in their 20s to 40s who are giving monetarily and through volunteering through the United Way. I went by myself to this event, and I stayed and luckily met a great lady named Jeriah Ebling. So at that time I met Jeriah, she was the major gifts officers for women's engagement. After the event we connected for coffee, she told me about all the amazing opportunities open at United Way. I didn't pursue anything until late in 2019. But at that time because I had heard about this through her, I decided to apply and be a part of project lead training. So that's really a training that allows participants from diverse backgrounds in the Milwaukee area to learn about the intricacies of becoming a nonprofit board member. It was seven weeks long and during the graduation event I saw Jeriah and thanked her. And currently, I'm looking for the next board to serve on or my next volunteer opportunity, as well as investigating women united. So that's where women in Milwaukee and Waukesha provide their talent, time and finances to give back to the local community. So without that introduction, I've would not have had all these opportunities I just described. That was an amazing networking experience for me.
    How do you stay in front of or best nurture the relationships that you've created?
    Whenever I find out about an event, if I see an article or information about business trends, I really think about who in my network may this benefit. And then I reach out to those people and I share the information I have. And I also like to keep a spreadsheet of all my networking connections and recording when I met them where and how, and reaching out after an initial connection to either have a meeting via zoom or in person. A good rule of thumb I use to reach out to my network connections every four months or so. My goal is just to always offer my support expertise or connections to other people. And I feel strongly that when someone changes their mindset and thinks about how they can give back rather than what they can receive from a connection, that is really when connections flourish and remain long lasting.
    What advice would you offer to business professionals that are looking to grow their network?
    Finding some networking, professional associations and volunteering at nonprofit groups that are of interest to you. So the way I would recommend someone starting is picking out three to five associations of interests and attending an event for each of those organizations. And then attendees ca

    • 23 min
    233: Your hustle has to be bigger than your struggle - with Roman Roberts

    233: Your hustle has to be bigger than your struggle - with Roman Roberts

    Meet Roman Roberts
    Roman Roberts grew up in foster care until the age of 9 when he was adopted into a family that was less than ideal. At 18 Roman joined the US Army as an interrogator and deployed multiple times to Iraq and Afghanistan, and worked with Special Operations. Once he returned home Roman had a challenging transition, and almost lost his family. It was there he finally found himself, and then utilizing his skills from the military and foster care he began to help businesses with policies and more.
    Let's talk about you being an interrogator. How does that translate into the business world?
    The first thing that people always think of when you say that is that it translates over in like an aggressive way of questioning, right? Like figuring out who did this or that and that component certainly does exist. But the main piece is, it's about rapport. It's about conversation. It's about understanding and really and truly, every business is in the business of communicating no matter what you do. How you communicate internally and externally, can affect the flow of your business. So, for me, really, and truly the thing about interrogation that I often use is that rapport and communication piece. Those are the main things that translate over and are the most important.
    What is the main thing that businesses get wrong when it comes to policies and procedures?
    I help businesses write policies and procedures using my time in the military, my time in aerospace and working with nonprofits and financial institutions and other types of businesses. And really, truly the thing that I always see is when people write a policy, whether they're at a growth point, they're trying to hit that next level, or they're in the beginning. It's always it's got to be perfect. It's got to be perfect. Yes, it's important that they have structure behind them. But it's okay that they grow and evolve and that they're not perfect. Because really, and truly, it's a framework, right? It sets those outer boundaries to let the business operate and flourish.
    What did foster care teach you about business?
    Foster care for me was an interesting time. And I was in a very interesting time in the system and I went through abusive homes and some amazing homes and it would change in almost a blink of a hat. And people have different names for it whether it's grit resiliency, whatever you want to call it. I say when I'm speaking to foster kids or anywhere else, your hustle has to be bigger than your struggle. So what's your why or however you want to look at it? How dedicated are you to this thing that you're doing? And are you going to be willing to work through the hard times? Like right now with COVID? Are you going to be willing to push through that wall, that barrier, whatever it is, to rise to that next level? Because it's amazing what you'll see on the other side.
    What is one of the most important skills that you learned in the military that you brought over to business?
    I think the biggest thing was helping others. Like at the core, the military is a service of helping its country or helping the country that it's in. When you really take that mindset of being there to help, and being willing to work through the hardest of issues or situations, and keep that forefront of service in mind, then that's really what drives success and whether it's individually as a contributor on a team, or as a business owner. If you're thinking about service and helping others and that selfless service, then you're going to hit the next level extremely quickly.
    Can you share with our listeners, one of your most successful or favorite networking experiences that you've had?
    My favorite actually came from LinkedIn. I got connected to this group called the Veteran Roundtable. And it just connected me to a ton of amazing people in all kinds of different fields of veterans,

    • 21 min
    232: The power of empathy - with Dylan Sessler

    232: The power of empathy - with Dylan Sessler

    Meet Dylan Sessler
    Dylan lost his father when he was 6 years old to suicide. In the aftermath, he struggled through a number of difficult experiences to include domestic violence, bullying, and suicide ideation. At 18, he joined the military as an infantryman and deployed to Afghanistan by 22. Dylan's personal struggle with PTSD, trauma, and the difficulties during his childhood brought him to the brink of life at just 25. He built Invictus Development Group to help others overcome adversity and choose to live.
    What is your message and the goal behind what it is that you're trying to do?
    I'm writing a book that that pretty much states it. The title of the book is, “Defy the Darkness.” So many things that I've been through in my life have really just brought me to the brink of life, of happiness, of sadness. I've seen every emotion from the bottom to the top. And the one thing that I want to help people with is to find a way to move forward. To progress their lives and defy that the pain, the struggle, the suffering, the darkness, everything within and take that step forward.
    What brought you ultimately to start Invictus Development Group?
    It started with my book. The, the idea of writing this book has been in my head since probably eight or nine years old when I actually learned to start writing. I just felt like I needed to write down my story. Not necessarily for other people at that time, because it was it was really just me and my way of expressing myself was always through writing and I just felt like I needed to write that. So I did it here and there but I never really focused it on a book until about four years ago when I started. Invictus Development Group came from the necessity to want to build a platform for that book and for the message of giving people the information that I have, because I've overcome all of these things. I've overcome so many mental illnesses that I've struggled with that it's time for me to build something that can stand up to my message.
    Can you share with our listeners one of your most successful or favorite networking experiences that you've had?
    My favorite is it started back in University of Wisconsin whitewater when I was going through my undergrad. I started just going to the veterans lounge to, you know, I guess I had just gotten home from Afghanistan, it was just like, I'm looking for a place that kind of fits me. I met a number of people there that had really changed the trajectory of what I'm doing now. I started undergraduate research on interviewing veterans about what they have encountered in terms of successes and failures of entering into college life and moving forward after they're in the military. I didn't know it when I was doing those interviews, but they changed my life because a number of those interviews got to a depth of talking about suicide talking about you know, depression, anxiety. PTSD, some very difficult stuff that that I didn't expect to actually go into in those interviews. Later it would come to come to a point where a number of those veterans called me later on, like six months down the road, two years down the road, send me messages years down the road talking about how I saved a couple of their lives from suicide.
    How do you stay in front of and best nurture your network or your community?
    Honestly, it's always tough, right? You can build a network, but the long times between connecting with people can really eat into that network because some people will forget you. But I think one of the biggest things that has helped me is the power of empathy. People will forget what you say to them, they'll forget what you can do for them. But people rarely ever forget the power of your story and the power of your ability to communicate with them, and the emotion that you gave to them. If you have the ability to be truly empathetic, and truly kind and of

    • 23 min
    231: Show up for your community - with Lucretia Anderson

    231: Show up for your community - with Lucretia Anderson

    Meet Lucretia Anderson
    Lucretia Marie Anderson is the founder of Joyful Muse Coaching, a social entrepreneur, educator, and writer. They have been using their background as a theatre artist, mindfulness coach, and team building workshop facilitator to bring creativity, compassion, authenticity, and self-awareness to the forefront of work, school, and home environments. Look out for their contribution as an author to Raising the Global Mindset: Empowering Children to Be World Changers (2020)
    What led you to begin your coaching business?
    My business or my foundation is actually in theatre and the performing arts and I began my career as a theatre arts administrator in Washington DC. I just always enjoyed being a part of something that was you know, meant to uplift the human species. So I got into teaching and working, in particular with middle school girls, an all girls middle school here in Richmond, Virginia. I was responsible for helping to evolve a character and leadership curriculum for the girls. And while I was doing that, I was working on my own personal development, I became a little bit of a self-help junkie. I realized that this was something that I really wanted to pass on to adults. I wanted to pass on to educators and other caretakers of children in particular And then particularly women, because there really isn't a need for this idea of transformational thinking and self-empowerment. And so I began this business.
    What do you feel attracts people to your message?
    I feel that we are at a pivotal time right now where we are all kind of searching for something that's going to bring us out of the bogginess of life. The way that I connect with people is through putting a focus on and the lens on that vulnerability and allowing myself to show up as a leader in that way and just showing my authentic self. I think there’s real connection to that and I think that when you are sharing your story and the highlights and the lowlights of what's happening in your life, and that you can still be successful, regardless of all of that is thrown at you there's real value in showing that.
    Can you share with our listeners one of the most successful or favorite networking experiences that you've had?
    So I was taking this class and I happened to mention that I really want to continue to separate myself out from the pack as far as like writing about mindfulness and writing about vulnerability. And as I mentioned that, I was introduced to someone who knew someone else who was in that class and they were starting up a blog in Richmond. And so a fellow blogger from that particular cohort of bloggers who are all contributing to that blog, asked me to join them in writing a book. And so as we are building our community around that book and sharing tools and guidance with the other collaborators there, I was just sharing some information with one of those collaborators on Instagram, actually, and she liked one of my posts. And I in turn started being followed by someone else who was following her and then that person saw what I had to offer as far as my knowledge and asked me to, in turn, be on one of his podcasts about mindfulness. And it took a few years to develop that particular chain of events of networking events, but I think it does just go to show how showing up in community, whatever that community is, and sharing about what it is that you do, what it is that you're passionate about, or what your interests are, you never know where that road can lead.
    How do you stay in front of and nurture these relationships?
    I think it's important to engage with people and show interest in them just as a fellow human being. I think it's really important for people to understand that as you're sharing what it is that you do that you are also just sharing that human connection. So whether that's commenting on someone's post, and I'm talk

    • 27 min

Customer Reviews

5.0 out of 5
53 Ratings

53 Ratings

Rylee Meek ,

Excellent listen!

Wonderful networking tips. Lori is a great host!

Small Business Matters ,

Tim Fulton

Lori is a great host. I enjoyed being interviewed by her. Very well prepared and fun too talk to.

Tim Fulton
Small Business Matters

Stallion golf ,

Great Show

Lori does such a great job interviewing a wide range of interesting guest. The interviews are full of great information and helpful ways to network and grow your influence. Very motivating, keep you the awesome job Lori!

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