The Social Geeks Podcast

socialgeeks

It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success.

  1. JAN 16

    Unlocking AI-Driven Google Ads: Strategies for Small Businesses with Kyle from Social Geeks Digital

    The practical strategies for leveraging AI tools to enhance digital marketing efforts, particularly for small businesses. Kyle discusses the benefits of Performance Max and Demand Generation campaigns, the importance of targeting specific audiences, and how to craft effective ads using advanced AI features. He also explains the relevance of Google search in the age of AI and provides valuable tips on structuring successful ad campaigns. Whether you're a small business owner, a digital marketer, or a curious learner, this episode offers actionable insights and expert advice to help you grow your business with Google Ads. 00:00 Introduction to Tonight's Guest Expert00:21 Kyle's Journey and Expertise in AI-Driven Marketing01:24 The Evolution and Impact of AI in Digital Marketing01:50 Google Ads and AI: A Powerful Combination02:41 The Dominance of Google in Search and AI03:34 The Rise of AI Chatbots and Their Market Impact06:01 Crafting Effective Digital Marketing Strategies with Google08:05 The Importance of Google Ads for Small Businesses12:42 Understanding Google Search Types and SEO Strategies19:05 The Power of Google Display Ads and YouTube22:32 AI-Driven Campaigns: Performance Max and Demand Gen29:36 Structuring Your Google Ads Account for Success38:04 Importance of Having a Website38:29 Google Business Profile and Analytics39:35 Setting Up Google Ads and Merchant Accounts40:22 AB Testing and Sales Funnels43:04 Creating Campaigns in Google Ads44:25 Exploring Performance Max Campaigns46:00 Utilizing AI Tools in Google Ads52:42 Targeting and Privacy Concerns54:50 Q&A Session01:06:05 Conclusion Contact us @https://socialgeeks.com.au/contact/

    1h 9m

About

It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success.