The Social Standard Podcast The Social Standard

Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.

In this episode we discuss:

Influence marketing, not Influencer Marketing
Salesforce’s Spectrum of Influence
The role of the C-Suite in influence marketing
Don’t think B2B or B2C, think Audience
The EMV & ROI on Employee Advocacy

And so much more…

Episode Details:

Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/

Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a more connected world.


In this episode we discuss:
- How Gen-Z leverages TikTok for search & why that’s important
- Why Gen-Z loves LinkedIn & how they use it
- Social media’s generational creep - {tip: grandma’s love instagram}
- Communicating across dark social
- TikTok shops

And so much more…

Episode Details:
Find Christian on LinkedIn https://www.linkedin.com/in/chrisfromglewee/
Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/
Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Robyn Nissum, Founder of Social Proof, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture.


In this episode we discuss:
- How to structure your social team for success
- The role & importance of a VP of Social
- Why your social team isn’t jumping on trends
- Why TikTok is the best platform for influencer marketing
- How to use influencers to hit your social media goals


And so much more…


Find Robyn on LinkedIn https://www.linkedin.com/in/igobyrobyn/
Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/
Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget.

Influencers as a vehicle to distribute content & messaging and change market perception
Why content teams should have paid budgets
How to incorporate podcasts into you content / influencer strategy
How to effectively market to the C-Suite
Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/
Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)

Follow Jess on LinkedIn

Follow Devin on LinkedIn

Follow The Social Standard on LinkedIn

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

In this episode we discuss:

The Role of Evangelism in B2B
Udi’s path to Chief Evangelist Officer
How Gong has used influencers as part of their growth strategy
How to plot a LinkedIn invasion

And so much more…



Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss:
-The Role of Evangelism in B2B Marketing
- How to Find an Evangelist for Your Business
- Evangelism at SMBs vs Enterprise
- Internal vs External Evangelists