Clay Mabbitt talks to theatre and marketing specialists about the challenges they’ve encountered in theatre marketing and the most effective approaches they’ve found to promote their stage productions as well as shares his insights on the state of arts marketing, specifically the promotion of live theatre.
SOR 73: Janice Hibbard Discovers What Works To Market Her Show From the Ground Up
If you ever feel like arts marketing is something that only an expert can tackle, this episode is for you. I’ll be the first to admit there are very smart people who have a thorough understanding of how to build an audience. A few of them like Alli Houseworth and... Read More »
SOR 72: Promoting In a Fringe Festival As an Out-Of-Towner
The Indy Fringe Festival starts up this week. There are a lot of shows that I’ve been hearing about for weeks now, and some of them really have me chomping at the bit to see them. The kicker here for someone in Tim’s position, though, is: all of the shows... Read More »
SOR 71: Shara Ashley Zeiger Shares the Secrets to Selling Out Her Extended Off-Broadway Run
It feels very appropriate to have Shara Ashley Zeiger as my guest on the Sold Out Run podcast because in this episode we talk about her recent… sold out run. In fact it was an extended run that sold out, and she was kind enough to share a little about... Read More »
SOR 70: How Ken Davenport Tests and Why This Broadway Producer Is Jealous of Regional Theatres
A few weeks ago, I got a notice through Twitter that someone mentioned me in a tweet. That’s not at all unusual, that happens fairly regularly. But what was unusual was that I was mentioned by Ken Davenport. I’m guessing many of you listening recognize that name, but in case you... Read More »
SOR 69: Why William Rader Got Into the Online Ticket Space and What You Can Get Out Of It
You’re probably already familiar with some of the major players in the online ticket space. Vendini. Brown Paper Tickets. My guest today is William Rader, and none of the available ticket services were doing exactly what he wanted them to do. So he got to work creating one that did.... Read More »
SOR 68: Thom Britton Talks About Failing To Plan For Success
Thom Britton reached out to me recently to talk about a problem that is usually overlooked here at Sold Out Run. Almost everything I create here is about growing your audience larger and larger. The assumption is that we always want more people. Well, after many years of dedication Thom... Read More »
Very helpful podcast and a great way to keep this always at the top of my mind. As a magician, marketing theater is something rarely discussed and this makes the information so easy to digest. Thanks Clay!
The Stuff We Didn't Get in Theatre School
We theatre artists are used to thinking of it all as "Theatre Magic," as we assess why that vast impenetrable public did or did not come to see our show. Or perhaps we see that whole marketing thing as a pander and cheapening of our art. Or maybe dirtying our hands with "PR" takes the whammy off of our preternatural talent. But mostly we quietly despair of being the popular kid we always wanted to grow up to be. Clay Mabbitt comes armed with strategies, techniques, understanding, and most of all... hope. While every ounce of my dignity may strain against putting up more posters or tweeting or chatting, or reaching out to that untouched holdout, Clay reminds me that this theatre thing is a big ship, and it takes some energy to turn it around. Drip by drip, we displace the water that enables us to push off in another direction. And perhaps, the thing that interrupts the grand success (that I TOTALLY deserve) is me. And my unwillingness to share, post, chat, tweet, recruit, engage, promote, trumpet... and shape the ultimate message that will get this thing into the heads and hearts of a larger public. I don't listen to this podcast for THE ANSWER, of what strategy is going to spell success. I let the perspective take me over... the perspective how it is to be somebody who has something worth sharing, and gradually I become acquainted with all of the avenues of public awareness available to someone with a show worth sharing.
Invaluable toolbox of ideas
I recently discovered "Sold Out Run" after searching for show marketing ideas. This podcast (and the associated blogs) are exactly what I wanted!
Putting on a performance - no matter how good - without an audience is ... a rehearsal! I'm a performer, not a sales and marketing guy - but Clay has given me a lot of great ideas to improve that ability.