223 episodes

The Solution - A Real Estate Podcast is brought to you by Jeff Sibbach and Phil Sexton with the Sibbach Team, a team that's achieved over $276 Million in sales last year, with Jeff alone doing close to $100 Million.

Featuring real estate industry news that impacts Teams and Elite Agents, technology, and marketing tips so you can learn how you can transform your real estate business.

Join the conversation: https://agenttruth.com/thesolution/ and learn more about the National Association of Real Estate Teams: https://realestateleopard.com/

#realestate #realestatetips #coaching #realestatecoaching #realtor #realestateagent #realestateindustry

The Solution a Real Estate Podcast The Solution a Real Estate Podcast

    • Business
    • 4.8 • 25 Ratings

The Solution - A Real Estate Podcast is brought to you by Jeff Sibbach and Phil Sexton with the Sibbach Team, a team that's achieved over $276 Million in sales last year, with Jeff alone doing close to $100 Million.

Featuring real estate industry news that impacts Teams and Elite Agents, technology, and marketing tips so you can learn how you can transform your real estate business.

Join the conversation: https://agenttruth.com/thesolution/ and learn more about the National Association of Real Estate Teams: https://realestateleopard.com/

#realestate #realestatetips #coaching #realestatecoaching #realtor #realestateagent #realestateindustry

    How Employee Agents Will Save Real Estate

    How Employee Agents Will Save Real Estate

    Welcome to the Solution - a Real Estate Podcast where Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.
    Do you feel real estate needs saving?
    In today’s podcast, Jeff and Phil discuss how employee agents can save real estate.
    Listen in as they discuss what an employee agent is, how the model benefits the employee agent, and how you can build a more profitable leads division if you had employee agents help manage the process.
    More about the Sibbach Team 👉️ https://www.sibbach.com/ (https://www.sibbach.com/)
    Learn more about the National Association of Real Estate Teams 👉️ https://realestateleopard.com/ (https://realestateleopard.com/)
    #realestateteam #realestate #realtor #realestateagent #realestatetips #realestatecoaching #coaching

    • 28 min
    Inventory is Rising Faster, When Will The Shift Begin?

    Inventory is Rising Faster, When Will The Shift Begin?

    Welcome to the Solution - a Real Estate Podcast where Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.
    In today’s episode, Jeff and Phil discuss when the housing shift will begin as inventory slowly increases.
    Listen in as they look at key indicators in the Arizona market and chime in on when they think the shift will happen.
    More about the Sibbach Team 👉️ https://www.sibbach.com/ (https://www.sibbach.com/)
    Are you on a team or looking to grow one? Check out the National Association of Real Estate Teams 👉️ https://realestateleopard.com/ (https://realestateleopard.com/)
    #realestateteam #realestate #realtor #realestateagent #realestatetips #realestatecoaching #coaching

    • 38 min
    How to Handle Objections From Property-Level Leads

    How to Handle Objections From Property-Level Leads

    Welcome to the Solution - a Real Estate Podcast where Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.
    https://realestateleopard.com/why-property-level-leads-convert-faster/ (Last week) we talked about how LEOPARD members can get leads off of your listings and how you can get them FEE-less. We’re following up on the discussion with the most common objections you’re going to hear about property-level leads and how to handle them.
    Property-level leads are inquiring about a specific property and are often times standing outside the property or attending an open house. They are not responding to direct mail or an ad but may have found the property via internet marketing platforms such as Zillow or Realtor.com.
    Catch the podcast to hear the top 3 objections and take note as they share some great scripts on handling objections. They even did some role-playing with their live studio audience so listen first-hand to how they maneuvered around difficult conversations with leads.
    Learn more about the National Association of Real Estate Teams: https://realestateleopard.com/ (https://realestateleopard.com/)
    #realestateteam #realestate #realtor #realestateagent #realestatetips #realestatecoaching #coaching

    • 48 min
    Why Do Property-Level Leads Convert Faster?

    Why Do Property-Level Leads Convert Faster?

    Welcome to the Solution - a Real Estate Podcast where Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.
    Today’s podcast is on why property-level leads convert faster and at a higher percentage.
    Jeff and Phil discuss what a property-level lead is, the different types of leads, and ways to generate more property-level leads. They also share a new strategy they’ll be using to exclude properties from syndication after the house goes under contract.
    You won’t want to miss this strategy-packed episode with nuggets of pure gold!
    Learn more about the National Association of Real Estate Teams: https://realestateleopard.com/ (https://realestateleopard.com/)
    #realestateteam #realestate #realtor #realestateagent #realestatetips #realestatecoaching #coaching

    • 47 min
    The 5 Standards That Will Save the Real Estate Industry

    The 5 Standards That Will Save the Real Estate Industry

    Welcome to the Solution - a Real Estate Podcast where Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.
    Today’s podcast is all about standards in the Real Estate industry.
    What we learned in talking to Elite Agents and Teams across the nation is that there’s little attention to what’s going on in the industry. That’s why WE are standing up to keep you abreast of what’s affecting our industry. Today’s podcast is about letting our audience know that we care about new rules in the industry and being at the table when decisions are being made.
    Standard #1: Elite Level Performance
    We believe that agents that do business should be held at a higher level than those that don’t.
    In order for agents to be a member of LEOPARD, you must have 10 listings or 20 transactions with 5 listings a year (not a month, a YEAR). This helps differentiate between agents that are doing business with experience and those who are brand new.
    Standard # 2: Verified Team Certification
    What IS a team? Don’t you think that in order for a team to be recognized there has to be some level of standards that a team has so that they can be certified? Teams are taking over but there’s a “wild west” of what makes a team a team. The idea of a team is to improve the level of customer service and be a specialist to clients, not to make the team leader more money.
    Standard #3: Customer Service Reviews
    Have you seen an association or a brokerage or a team survey every client and publish the results publicly? Why not?
    You need to maintain a Net Promoter Score which is a single survey question asking on a scale of 1-10 how likely are you to refer us to your friends or family. You ask EVERY client after a closing to get your score and then you calculate your yearly average. If you opt-in to allow every single one of your transactions to be surveyed, then you’ll meet the standard as long as your average is above 9.
    Standard #4: Client-First Transparency
    It’s time to break down the walls that hide listing agents, commissions, disclosures, inspections, and offers. And why are ethics complaints hidden from the public? This standard will have a public display of ethics complaints. We all know we need more transparency. https://realestateleopard.com/join/ (As a member of LEOPARD), you’ll get access to a free tool where you’ll be able to upload a SPUDS. When someone comes to the house and makes an offer they can review the SPUDS and see what other offers were made on the property.
    Standard #5: Bar Raised Apprenticeship and Ethics
    Let’s implement a side-by-side apprenticeship model instead of having new agents fail forward. Stepping up on the level that agents need to be trained when they come into this business. In the apprenticeship program, they’ll work side-by-side with a seasoned agent for 2 years or 24 deals. This standard focuses on the quality of a new agent, rather than the quantity. When you raise the standards, you raise the performance.
    Listen in for the full audience conversation and let us know what standard resonates with you the most.
    Learn more about the National Association of Real Estate Teams: https://realestateleopard.com/ (https://realestateleopard.com/)
    #realestate #realestatetips #coaching #realestatecoaching #realtor #realestateagent

    • 58 min
    Who is Making Money Off Your Photos?

    Who is Making Money Off Your Photos?

    Welcome to the Solution - a Real Estate Podcast where Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.
    Today’s podcast is about who’s making money off of your listing photos. Who is the one profiting when WE pay for them?
    WE are paying for photos for someone else. This ties into last week’s episode where we mentioned someone is bringing a fork to a potluck while everyone else is bringing a dish.
    What got us here was Inman’s article “https://www.inman.com/2021/04/23/americas-appetite-for-sex-zillow-in-dead-heat-survey/ (America’s appetite for sex, Zillow in a dead heat)”. Inman surveyed 1000 people and featured several statistics. The juiciest one stated, “the preference for Zillow scrolling vs. sex was largely split by respondents with 49% indicating a preference for browsing Zillow and 51% showing a preference for sex”. What does this mean?
    The reality is that we’re feeding the fantasy of others but they don’t come to our own personal websites. Individually our photos that we take aren’t as valuable as they are as a collection. The aggregation of ALL of our photos has substantially more value.
    Do more photos help you sell the house? No. This is a fallacy that more photos help you sell a house. Realtor.com said listings with more than 10 photos sell for ~7% more than those with less than 10 photos. They’re simply extrapolating a data point that supported their argument and using it how they want.
    The Elite Agents actually sell the houses for more money and because they’re the ones that include a lot of photos, it distorts the stats. When we look at comps, the house with cell phone photos never sells for the highest amount. There are other factors that lead to houses selling for more so it isn’t a relatable statistic.
    If you read Zillow’s public announcement for the 1st quarter, their views have increased by 17%. This is all about us buying leads off the internet because they’re converting those people into leads. There are 240 million people searching on the web but only 500,000 buying a house. This is roughly equivalent to converting 5-6 buyers for every house.
    In the article, 64% of the people surveyed have contacted Zillow for a home they can’t afford. They also said people missed work meetings and abandoned plans with friends to browse Zillow listings (“Zillow browsers”). This is smart for Zillow, but WE are the ones paying for the photos.
    So what can we do? This isn’t anti-Zillow. We paid for the photos and we control the photos. We want to be more like Getty Images. Have you ever used a Google photo on your website? You probably got a letter with a hefty fine for illegally using a photo you found doing a Google search.
    As Michael Wurzer with the Real Estate Standards Organization (RESO) said, don’t just standardize the data but incorporate a licensing agreement with that data. When you have a licensing agreement you can then charge and get paid. If we are the ones paying for the photos, wouldn’t it be nice to get compensated for use of those photos? It’s as simple as that. What https://realestateleopard.com/ (LEOPARD) is doing is going to the brokers and telling them “hey, those are our photos!”.
    So what are the action items to stop people from benefitting from using photos they haven’t paid for? Some ideas...
    Go to https://realestateleopard.com/ (realestateleopard.com and pledge to join us).
    Take professional photos, or take cell phone photos and swap them out after the house goes pending.
    Add a watermark that blurs out 80% of the image.
    Should we be leaving up ALL of the photos after the day of close? Instead, why not leave 3-4 photos up in MLS for agents to see, not 50-70 photos that you leave up indefinitely. This happens once a house goes f

    • 28 min

Customer Reviews

4.8 out of 5
25 Ratings

25 Ratings

Grusha - ElitePodcastBookings ,

Find THE SOLUTION with Jeff and Phil!

Solutions solutions solutions everywhere! Awesome content to definitely motivate you!
We look forward to your next shows!

CZRealty ,

This podcast is SO INFORMATIVE

Not only are they one of, if not the best real estate team in Arizona. But they interview other star agents in the valley and really take their time to just spill value to us the listeners! Listening to “the solution” is my number one source of real estate advice and I’m convinced it’s all the advice I’ll need!!! Great work and massive value!!!

Brandon Vaccaro ,

Nuggets of Gold!!

This is such a great podcast. There are so many nuggets of gold with each guest. This is not your typical podcast with regurgitated content. Love hearing about all the different ways to enhance consumer experience while being a better agent.

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