10 episodes

How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.

The Sonic Truth AW360

    • Business
    • 5.0, 8 Ratings

How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.

    Getting Creative With Audio Advertising

    Getting Creative With Audio Advertising

    Tony Mennuto is the President of the creative and consulting agency Wordsworth and Booth, which creates award-winning audio advertising for clients like Burger King, Pepsi, Fiat, and more. On this latest episode of The Sonic Truth, Tony sits down with Veritonic’s Scott Simonelli to discuss their creative approach, including a look at recent work they … Continue reading "Getting Creative With Audio Advertising"

    Hearing What Works: Audio Attribution Pt. 2

    Hearing What Works: Audio Attribution Pt. 2

    For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing … Continue reading "Hearing What Works: Audio Attribution Pt. 2"

    Audio Storytelling With Jo Piazza

    Audio Storytelling With Jo Piazza

    Jo Piazza is a best selling author, journalist, and (why we’re most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in. She now hosts the podcast, Committed, with two additional podcasts to be released this year … Continue reading "Audio Storytelling With Jo Piazza"

    Hearing What Works: Audio Attribution Pt. 1

    Hearing What Works: Audio Attribution Pt. 1

    In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRx co-founder AJ Brown sits down with Veritonic’s Scott Simonelli to discuss what … Continue reading "Hearing What Works: Audio Attribution Pt. 1"

    Stitcher’s Erik Diehn On Distribution and Discoverability

    Stitcher’s Erik Diehn On Distribution and Discoverability

    There are lots of professional distributors and platforms in the podcasting space, and yet discoverability has become harder than ever. Most listeners access shows through Apple Podcasts, but many are turning to alternative platforms like Spotify, and Stitcher – where Erik Diehn is CEO. With so much content available, just choosing what to listen to … Continue reading "Stitcher’s Erik Diehn On Distribution and Discoverability"

    • 25 min
    How Vox Created Its Podcast Business

    How Vox Created Its Podcast Business

    Evan Lang, VP & GM of Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company. After just two years, they’ve seen real success with shows The Weeds, the Ezra Klein Show, Today, Explained, and Recode Decode. He shared Vox’s approach.

    • 18 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

charles reet ,

5 stars

VERY insightful and entertaining podcast!

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