43 episodes

How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.

The Sonic Truth Advertising Week

    • Business
    • 5.0 • 8 Ratings

How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.

    Insights from the Creative Frontier of Podcast Advertising

    Insights from the Creative Frontier of Podcast Advertising

    This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative […]

    • 16 min
    A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

    A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

    This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic.

    • 12 min
    From the Driver’s Seat: A Revolution in Digital Audio

    From the Driver’s Seat: A Revolution in Digital Audio

    Welcome back to The Sonic Truth. This week our guest is Pierre Naggar, SVP Global Demand at AdsWizz.  AdsWizz holds the keys to the intricate ecosystem that enables digital audio advertising transactions to flow easily between buyers and sellers, with their suite of digital audio advertising software. Sit back and enjoy the conversation between Veritonic’s […]

    • 11 min
    The Why and How of Building a Voice App for Your Brand, with Say It Now

    The Why and How of Building a Voice App for Your Brand, with Say It Now

    On this episode of The Sonic Truth, Veritonic’s GM of International, Damian Scragg, speaks with Charlie Cadbury, CEO of Say it Now.  Say it Now is an award winning leader in voice commerce that builds voice apps and enables actionable audio advertising across platforms like Amazon Alexa and Google Assistant. To download the white paper […]

    • 24 min
    Harnessing the Power of a Host-Read Podcast Ad

    Harnessing the Power of a Host-Read Podcast Ad

    Why are host-reads difficult to scale? Gumball has the answer and a way to make it easy. Marty Michael, Co-founder of Gumball is on The Sonic Truth to talk you through the process that is making podcast advertising more efficient and future-proof.

    • 19 min
    Every brand will have a podcast, just like they had a blog.

    Every brand will have a podcast, just like they had a blog.

    This week on the sonic truth podcast we welcome Kal Amin, CEO of Sounder.fm. This episode is for podcast creators and advertisers, and focuses on the new technology that is making podcasting easier for everyone involved through both AI and automation.

    • 24 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

charles reet ,

5 stars

VERY insightful and entertaining podcast!

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