How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
Does your brand sound like it cares? – With Wonder Media Network
Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?” This week we bring to you a great […]
How Big Media Rebrands Top to Bottom – With Audacy
Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description. On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get […]
The Sound of Confidence – with SmileDirectClub
Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve. On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality […]
Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of […]
Building a Brand Sound – With Google and The Elements Music
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. In this episode, we meet at the intersection of art and science with Nellie Rajabi, former Music Supervisor at Google, who has since moved to Apple, and J Bonilla, founder of The Elements Music. Where is music for brands headed? Will it all […]
Part 2: The 9 Innings of Audio with Rishad Tobaccowala
Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time […]
VERY insightful and entertaining podcast!