Are you a mama entrepreneur struggling with marketing? Do you want to build a marketing plan that doesn’t require you online all the time? Is the thought of a marketing strategy completely overwhelming to you? Do you just want to live your super amazing life without worrying about where that next client is coming from?
Hey, I’m Genevieve Christianson and I’m so pumped you are here at The Soulful Marketing Mama Podcast! I remember feeling SO overwhelmed at the idea of marketing my service-based business. There was so many opinions, options, courses, programs, calendars, and more. I HATED not knowing what to do, so I just did everything and anything. I was so OVER it, that I contemplated just shutting down my business entirely.
But, then I figured out that the over complication was the root of all my marketing problems. I really leaned into this, and discovered that I needed to over simplify--not the other way around. I call this ENERGY-PROOF MARKETING. After falling back in love with my business, I decided to take on the under-discussed topic of marketing as a service provider and mama entrepreneur.
On The Soulful Marketing Mama you’ll find tactical marketing strategies, mindset shifts to help you stay sane even in the thick of business and motherhood, as well as guest expert interviews with some of the top online business mamas out there! (And on occasion, we’ll chat about things OUTSIDE of business too, because let’s be real....as mamas we talk about anything together.)
Grab your coffee, diet coke or glass of wine and let’s chat all things marketing, entrepreneurship, and motherhood on The Soulful Marketing Mama Podcast!
Connect with me here:
007 How to Use Canva as a One-Stop Shop Marketing Tool with Brenda Cadman
In today's episode, we're covering one of the most used tools as an entrepreneur running an online business, Canva. If you are a solo entrepreneur who provides either done-for-you services or manages your own marketing via Canva (maybe both!), you're definitely going to use Canva!
Our guest today is Brenda Cadman, a verified Canva expert, who helps entrepreneurs tackle their hot mess Canva accounts! Brenda tackles questions like "how to make my graphics look professional and not DIY?" and "how can I organize my Canva account so I can save more time inside the app?"
You'll learn how to use this as a real marketing tool, because if you run an online business, you need graphics to support your content!
If you want to connect with Brenda, go check out her out below!
In the meantime, let's connect! Send me a DM and let me know what you thought about the episode!
Can't wait to hear your thoughts and takeaways!
006 Using a Framework as a DFY Service Provider to Scale and Market Your Business
If you are a done-for-you service provider, you NEED a framework for your services. This is the best way to level up you services, charge a higher-rate and have built-in sales-focused content.
Ready to learn more? Jump over to our community www.neonsoulmarketing.com/community.
Looking to take your sales and marketing to the next level? Hop on the waitlist for our newest (yet to be named) course! We talk all about frameworks in the FIRST module!
Can't wait to see you there!
005 Placing Yourself on a Content Ban and How to Reignite Creativity
Are you feeling like you can't get out of a creative rut? Maybe your content is sounding watered down, not like you, or just inauthentic?
This episode dives into if you should place yourself on a content ban!
Let's dive in!
Connect with us here inside our FREE facebook community!
004 Why Having a Super Niche is a Marketing Strategy
Hey friends! In today's episode, I want to show you the powerful marketing that can happen with you have a super niche.
I know everyone and their mama talks about niching in, niching out, etc., but here's the deal--a niche helps you not only define yourself as a go-to expert, but also helps you create marketing and content that people want to consume. Win-win, right?
I can't wait to have you listen to this episode (some parts are a little scratchy becuase this was done live) and hear all about your own super niche!
Ready to learn more about niching in and reaping the rewards? Download my free Super Niche eBook HERE and then come join us inside our free Facebook community. Can't wait to see you there!
003 5 Step System to Energy Proofing Your Marketing as a Mama Entrepreneur
Hey mama! On today's episode, we are going to get started energy-proofing your marketing as a mama entrepreneur. There are a few key components to creating a marketing plan that work with your real-life, instead of against it!
Here is your simple 5-step system:
1. Define your super niche! This is crucial, because when you're talking to everyone, you're talking to no one.
2. Create a framework. A framework supports you and your clients from A to Z when they work with you. This helps build credibility AND create an amazing client experience--which are both needed if you want referrals rolling through the door.
3. Build a network. You have social media at your finger tips--USE IT! :)
4. Build content pillars and categories that make sense. Hate videos? Don't start a TikTok. Love writing? Maybe a blog is the perfect format for your content! KEEP IT SIMPLE.
5. Serve your clients and serve them well. Yes, this is a marketing activity.
I'd love to have you come join us inside our Facebook group and share how YOU are energy-proofing your marketing too! Join us at www.neonsoulmarketing.com/community
Want to connect on Instagram? Click here and shoot me a DM about today's episode! Can't wait to hear what you think!
002 3 Steps to Build Your Online Network and Referral System
Hey hey! In today's episode, we're covering a topic that most marketers shy away from--NETWORKING! As a service provider, networking is a critical part of your business. I know as a mama entrepreneur who probably is so focused on others that this can be hard, but your network is truly your biggest asset in your business.
We will cover the three steps to create your online network, so that you can spend less time on social media and more time selling and serving.
After you listen to the episode, come connect inside our Facebook community! We'd love to see you there!
And as always, shoot me a DM with any thoughts on today's topic! I'd love to hear from you at www.instagram.com/neonsoulmarketing!
One of my favorites
As a mom of two little ones and running a business, things can get crazy at times. It’s so nice to find podcasts that can relate to the crazy and fun momprenuer life!
Amazing and a must listen!
I am hooked from the first episode! Love the down to earth vibe and awesome tips that you can apply right away to your business! Can’t wait for more!
I’ve only listened to the first few episodes & I'm already obsessed! I love the practical tips on building your network, because it IS way easier to refer someone who is genuinely a friend. Also, love the reminder to be over serving your clients & how that makes such an impact that you can then market less! Can’t wait for more! 🎉🙌🏼