The Sound of Accra Podcast Adrian Daniels

On the fourth edition of Fintech Friday, we're diving into the exciting world of cryptocurrency adoption in one of Africa's leading countries, Ghana. In this episode, we'll explore how Ghana has emerged as a fast-growing economy and a hub for technology and startups, with a notable surge in smartphone adoption. We'll also delve into the results of a recent Binance and Pulse survey, revealing Ghana’s position as a front-runner in cryptocurrency and blockchain adoption on the continent. Join us as we discuss the potential impact of this trend on Ghana's financial landscape and what it means for the future of digital finance in Ghana.
Quote from Operations Manager of Binance Africa, Yande Nomvete:
“Our pulse survey really underscores how Ghana is embracing blockchain technology and how open they are to engaging on the topic,” says Yande Nomvete, Operations Manager for Binance in Africa. “The quiz achieved more than 20,000 impressions with a reach of more than 20,000 users over a three-day period, which is exceptional.”
The quiz was designed to unpack some of the core beliefs and understandings held by users in the region. From asking how important it is to have financial literacy in the context of cryptocurrency to unpacking how cryptocurrency can positively impact financial adoption in Africa, the survey prioritised core issues affecting companies and consumers. More than 50% of respondents believed that the significance of financial literacy in the context of cryptocurrency meant having an understanding of market trends, avoiding investment scams, and making informed decisions, highlighting a deep awareness of the rigour required to make the right investment choices with this currency.
More than 70% of respondents believe that cryptocurrency can positively impact financial inclusion in Africa by fostering innovation in the fintech sector and promoting economic growth, and yet the vast majority (more than 70%) are aware that using cryptocurrency requires vigilance and an awareness of security protocols.
“It was impressive how many respondents chose the correct security answers to questions around best security practices and approaches,” says Nomvete. “For example, when asked what was not a recommended security practice for cryptocurrency users, more than 70% said sharing private keys with friends. Users in the region also immediately identified the importance of anti-money laundering (AML) best practices in mitigating fraud, and the value of doing extensive research into reputable cryptocurrency exchanges before handing over their funds (60%).”
Ghana has a solid understanding of cryptocurrencies and the importance of building up a portfolio with a trusted service provider that has a reliable and proven reputation. Binance is determined to play a role in driving the adoption of trusted, reliable, and accessible cryptocurrency to the global market. Understanding the importance of crypto and how it can benefit the economy is key to ensuring growth, and working with a platform that prioritises security is essential to building a thriving portfolio. Binance has strict protocols, follows industry-leading technical measures, provides advanced data privacy tools, and has embedded security into the foundations of the organisation.
“Our understanding of the market wedded to the impressive cryptocurrency savvy of Ghanaian users equals long-term success for investors in this country,”

Reference links from today's episode:

https://watra.org/ghana/
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In this episode, Adrian Daniels sits down with Cyril Kwadzo, co-founder and CEO of Gold Coast Report (GCR), Ghana's largest podcast network. They discuss the origins and growth of GCR, the challenges and triumphs of building a podcast network in Ghana, and the importance of consistency and community in podcasting.
Cyril shares insights into the network's popular shows, the significance of live events, and the strategic partnerships that have helped GCR thrive. This episode offers a deep dive into the podcasting landscape in Ghana and the innovative approaches GCR employs to engage and grow its audience.
Sponsors
Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.
Our partners
Start a profitable business with Skool: https://thesoundofaccra.com/skool

Free Podcast course: https://skl.sh/2TRY0fN

Start or uplevel a podcast: https://www.atozpodcasting.com

Fresh Bread, Catering and Food Processing in Accra: https://ebatfoods.com/

Ghana's First Super App: https://shaqexpress.com/

Rent anything in the UK: https://fatllama.com/r/adri-6451b

Timestamps / Topics

0:00 Incremental Improvement in Podcast Production
18:31 Challenges of Podcasting in Africa
26:44 Mosaic's Evolution and Impact
33:32 Ghana's Podcasting Landscape
35:50 GCR Labs and Podcast Optimization
37:57 Highlights of GCR's Journey
42:04 Building a Sustainable Podcast Network
46:34 Monetization Strategies for Podcasts in Ghana

Watch season 6 episode 6 with Andrews Asare:
https://youtu.be/Mgl1llxTW98?si=fAjHGS7qb9pLLBXd

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

Listen to the podcast on other platforms
https://linktr.ee/thesoundofaccrapod

Social Media and Website

YouTube: https://youtube.com/thesoundofaccrapodcast

Website: https://thesoundofaccra.com

Instagram: a href="https://www.instagram.com/thesoundofaccra/" rel="noopener noreferrer" target="_blank"...

Dawn shares her experiences and insights as a bridge between the diaspora and Africa, particularly focusing on Ghana.
We delve into the cultural renaissance and global prominence of Ghana, comparing it to the growth of Atlanta in the early 2000s. We explore the differences between living in Accra and Lagos, and the thriving business and networking opportunities in Ghana.
Dawn also shares her experiences in Rwanda, emphasizing the importance of authenticity when sharing advice and comparing the differences between Rwanda and Ghana in terms of culture, government, and lifestyle. We also touch on the upcoming bi-continental lifestyle event aimed at providing insight on thriving in Ghana beyond tourism.
Sponsors
Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.

Follow Dawn Dickson

Instagram: https://www.instagram.com/dawnwdickson/

Linkedin: https://www.linkedin.com/today/author/dawndickson

Website: https://dawndickson.me/

Our partners

Start a profitable business with Skool: https://thesoundofaccra.com/skool

Free Podcast course: https://skl.sh/2TRY0fN

Start or uplevel a podcast: https://www.atozpodcasting.com

Fresh Bread, Catering and Food Processing in Accra: https://ebatfoods.com/

Ghana's First Super App: https://shaqexpress.com/

Rent anything in the UK: https://fatllama.com/r/adri-6451b

Today's episode show notes

https://thesoundofaccra.com/dawndickson

Watch season 6 episode 6 with Andrews Asare:
https://youtu.be/Mgl1llxTW98?si=fAjHGS7qb9pLLBXd

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

Listen to the podcast on other platforms
https://linktr.ee/thesoundofaccrapod

Social Media and Website

YouTube: https://youtube.com/thesoundofaccrapodcast

Website: a href="https://thesoundofaccra.com/" rel="noopener noreferrer" target="_blank"...

In Part 2 of our interview with Joy FM Geek Squad show in Ghana hosted by Adobea Biritwum, Joseph Inti, host of Sincerely Accra, and Adrian Daniels, host and producer of Sound of Accra, share their insights on growing and monetising a podcast. They emphasise the importance of community engagement, consistency, and leveraging social media platforms like Twitter, Instagram, and TikTok. Joseph highlights the value of responding to every comment and giving shout-outs to followers, while Adrian discusses traditional advertising and live shows as revenue streams. They also compare the flexibility of podcasts to traditional radio, noting that podcasts can be consumed anytime, anywhere. The episode concludes with practical advice for aspiring podcasters, including the significance of having a clear purpose, choosing the right format, and maintaining a regular release schedule.
Watch the YouTube version by clicking here.

Timestamps
00:00 Introduction and Guest Introduction
00:20 Focusing on Community and Social Media
01:48 Engaging with Listeners and Building Community
01:58 Monetising Your Podcast
02:38 Advertising and Revenue Streams
04:12 Differences Between Podcasts and Radio
06:15 Advantages of Podcasts Over Radio
07:16 Consistency and Frequency in Podcasting
09:34 Importance of Consistency
10:01 Determining Your Podcast's Purpose
12:01 Choosing the Right Format and Concept
14:34 Key Considerations for Starting a Podcast
15:28 Challenges in Podcasting in Ghana
17:09 Technical and Logistical Issues
18:22 Transportation and Timing Challenges
Watch season 6 episode 1 with Twi Learning Center: https://youtu.be/6kuFxHScmLk?si=RjHXBeaT1eQHFzKV

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

Listen to the podcast on other platforms
https://linktr.ee/thesoundofaccrapod

Social Media 
YouTube: https://youtube.com/thesoundofaccrapodcast

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

Support the show

a href="https://www.paypal.me/gofundad" rel="noopener...

In this episode, Adrian sits down with the incredible Dawn Dickson who has been building companies for 23 years; A 6-time founder, entrepreneur, speaker and real estate investor, sharing her journey and passion for building bridges between the diaspora and Africa, particularly Ghana.
We discussed:
The booming real estate market in AccraThe cultural renaissance, and the business opportunities awaiting in GhanaDawn's insights on investing, navigating the real estate landscape, and creating a bi-continental lifestyleDawn's very successful Smart Vending Machine company, Popcom
Sponsors

Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.

Follow Dawn Dickson

Instagram: https://www.instagram.com/dawnwdickson/

Linkedin: https://www.linkedin.com/today/author/dawndickson

Website: https://dawndickson.me/

Our partners

Start a profitable business with Skool: https://thesoundofaccra.com/skool

Free Podcast course: https://skl.sh/2TRY0fN

Start or uplevel a podcast: https://www.atozpodcasting.com

Fresh Bread, Catering and Food Processing in Accra: https://ebatfoods.com/

Ghana's First Super App: https://shaqexpress.com/

Rent anything in the UK: https://fatllama.com/r/adri-6451b

Today's episode show notes

https://thesoundofaccra.com/dawndickson

Timestamps / Topics

00:00 Intro
04:38 Dawns passion for Africa
07:27 Lagos always present, chose Ghana for connections.
10:15 Popcom: Innovative vending machine integrates digital technology.
14:31 US citizen residing in Ghana, seeking dual life.
16:31 Choosing expertise over location for professional focus.
21:59 Helping others invest and avoid scams.
23:41 Ghanaians own land
27:46 Outro

Watch season 6 episode 6 with Andrews Asare:
https://youtu.be/Mgl1llxTW98?si=fAjHGS7qb9pLLBXd

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

Listen to the podcast on other platforms
https://linktr.ee/thesoundofaccrapod

Social Media and Website

YouTube: a href="https://youtube.com/thesoundofaccrapodcast" rel="noopener noreferrer"...

In episode 6 of Season 6, Adrian interviews Andrew Asare (aka Andis Barber). We had the pleasure of speaking to the legendary barber, entrepreneur, and multi-award-winning barber, Andrew Asare. Andrew shares insights into his journey from humble beginnings in Ghana to becoming a prominent figure in the barbering industry. He discusses his dedication to changing lives through his work and his commitment to giving back to his community. From uplifting stories to industry challenges and future aspirations, Andrew's passion for his craft shines through. Join us as we delve into the world of barbering with Andis Baba and discover the inspirational journey behind the clippers and scissors.
In this episode you'll learn:
-How Andrew embraces Innovation and The future of the Ghanaian barbering industry
- Franchising and Investment in the Ghanaian barbering industry
- Continuous learning and growth
Sponsors
Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.
Follow Andrew Asare (Andis Barber)
Our partners
Start a profitable business with Skool: https://thesoundofaccra.com/skool

Free Podcast course: https://skl.sh/2TRY0fN

Start or uplevel a podcast: https://www.atozpodcasting.com

Fresh Bread, Catering and Food Processing in Accra: https://ebatfoods.com/

Ghana's First Super App: https://shaqexpress.com/

Rent anything in the UK: https://fatllama.com/r/adri-6451b

Today's episode show notes

https://www.thesoundofaccra.com/andisbarber

Timestamps / Topics
00:00 Intro
03:55 Andrew Asare talks about his platform for barbers
08:26 Digital skills essential.
11:04 Barber Industry challenges in Accra are growth and equipment usage.
14:31 Increase skills, gain respect, charge more barber fees.
17:51 Free barber franchise opportunity available for investment.
20:27 Travel, learn, teach in UK, Canada, US as a Barber
24:24 Outro


Watch season 6 episode 5 with Rochelle:
https://youtu.be/1a7GJi9025Q

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

Listen to the podcast on other platforms
https://linktr.ee/thesoundofaccrapod

Social Media and Website

YouTube: a href="https://youtube.com/thesoundofaccrapodcast" rel="noopener noreferrer"...