The Spin Sucks Podcast with Gini Dietrich Gini Dietrich, Founder of Spin Sucks

On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the results some brand new data Frank Strong and Ned Lundquist discovered during the fifth annual JOTW (job of the week) Strategic Communications Survey, starting with why it seems like there's so much more work on everyone's desk right now.

Measuring the succes and impact of the work they do is one of the biggest challenges that communicators face. Today on the Spin Sucks podcast Gini Deitrich is talking about how to track, measure and communicate the results of the campaigns you run.

There are a few bad apples that seriously damage the reputaiton of every industry, and PR is no different. Today, Gini Dietrich is talking about how critical it is that professional communicators act with integrity.

There are introverts and there are extroverts - both are necessary for the running of the world, but the world isn't really designed for the introverted among us. Today, Gini Dietrich is talking about the different things introverts bring to the table, and how to make sure they're able contribute the value they bring to the table - without making them completely miserable.

We're taught to conform, to accept, and not rebel against the status quo. Sometimes breaking the rules is exactly what you need to succeed. Gini Dietrich shares the traits of rebel leaders and encourages you to be bored and let the rebel in you come out.

That's the question we're asking each other, and ourselves every week now, and when life and work are a pressure cooker of things to worry about, Gini Dietrich wants us to remember to take care of ourselves, and shares some ideas for how to do it.