214 episodes

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

The Spin Sucks Podcast with Gini Dietrich Gini Dietrich, Founder of Spin Sucks

    • Business
    • 4.9 • 54 Ratings

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

    What's Up With All the Extra Work?

    What's Up With All the Extra Work?

    On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the results some brand new data Frank Strong and Ned Lundquist discovered during the fifth annual JOTW (job of the week) Strategic Communications Survey, starting with why it seems like there's so much more work on everyone's desk right now.

    • 9 min
    Meausuring the Work We Do

    Meausuring the Work We Do

    Measuring the succes and impact of the work they do is one of the biggest challenges that communicators face. Today on the Spin Sucks podcast Gini Deitrich is talking about how to track, measure and communicate the results of the campaigns you run.

    • 9 min
    Using Our Powers for Good

    Using Our Powers for Good

    There are a few bad apples that seriously damage the reputaiton of every industry, and PR is no different. Today, Gini Dietrich is talking about how critical it is that professional communicators act with integrity.

    • 9 min
    The Many Benefits of Introverts in Business

    The Many Benefits of Introverts in Business

    There are introverts and there are extroverts - both are necessary for the running of the world, but the world isn't really designed for the introverted among us. Today, Gini Dietrich is talking about the different things introverts bring to the table, and how to make sure they're able contribute the value they bring to the table - without making them completely miserable.

    • 10 min
    Break the Rules to Discover New Ideas

    Break the Rules to Discover New Ideas

    We're taught to conform, to accept, and not rebel against the status quo. Sometimes breaking the rules is exactly what you need to succeed. Gini Dietrich shares the traits of rebel leaders and encourages you to be bored and let the rebel in you come out.

    • 9 min
    Have You Seen What's Happened Now?

    Have You Seen What's Happened Now?

    That's the question we're asking each other, and ourselves every week now, and when life and work are a pressure cooker of things to worry about, Gini Dietrich wants us to remember to take care of ourselves, and shares some ideas for how to do it.

    • 8 min

Customer Reviews

4.9 out of 5
54 Ratings

54 Ratings

Rosalita9899 ,

Listened to 3 in a Row

I am just getting into PR. I need to create a social media calendar for my assignment. Episode #21 was assigned as something to listen to. The I stayed for #22 & #23.

Very clear, concise and compelling.

Giants2010WSChamps ,

I'm addicted

I love Gini Dietrich! I follow her blog and now listen to her information-packed podcasts. I learn so much every day. I'm 59-years-old. Gini is teaching an oldtimer (me) new tricks. She offers timely insights and the latest intel on PR tools that save time and help me stay on top of the latest trends. The Big Question? How does Gini do it all? I know she has a terrific staff who she credits consistently, but Gini herself appears to be on top of everything in the industry and in her company. I'm so impressed and a little intimidated. She reads voraciously, cycles and has a family too. Gini should do an episode called, "How I Do It All" and share her secrets with us. Bravo Gini! Keep up the good work.

Chantmagick ,

Finally!

I just binge listened to four episodes, only stopped because I arrived home! Comprehensive but digestible, pro viewpoints that a lay person can understand. Left brain data focus with right brain creativity, I truly have found my home.

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