140 episodes

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

The Spin Sucks Podcast with Gini Dietric‪h‬ Gini Dietrich, Founder of Spin Sucks

    • Careers
    • 4.9 • 50 Ratings

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

    What is shadowbanning and what do you do if it happens?

    What is shadowbanning and what do you do if it happens?

    What's more common than an outright ban on social media? A shadowban. Gini Dietrich is going to be sharing what that is, and what to do if it happens to you or one of your clients on this week's episode of the Spin Sucks Podcast.

    • 9 min
    Moderating Social Media when Bad Actors Abound

    Moderating Social Media when Bad Actors Abound

    Social Media is a powerful tool for connecting with your audience and community, but it's not easy when the truth is that there are people out there on social media with the sole intent of damaging your reputation: bad actors. How do you moderate social media comments in this environment? That's what Gini Dietrich is talking about today on the Spin Sucks Podcast.

    • 10 min
    The Time for Direct Digital Relationships is Now

    The Time for Direct Digital Relationships is Now

    We may hope that life will be getting back to normal once we're all vaccinated, but a recent report by the Content Marketing Institute is saying that consumer digital behavior has jumped ahead by five years. There's no going back, and that has huge implications for content marketers in B2C and B2B businesses. Gini Dietrich has the details and how to get ahead of these rapidly changing trends on this week's episode of the Spin Sucks Podcast.

    • 9 min
    The 13 Things Every Agency Should Have in Their Business Plan

    The 13 Things Every Agency Should Have in Their Business Plan

    There are 13 things every business needs to have in their plan - and if you're not a business or agency owner yourself, these are elements that should be in your communications plan. Gini Dietrich explains what they are, and why they matter on this week's Spin Sucks Podcast episode.

    • 18 min
    Are 50% of Communicators Dropping the Ball?

    Are 50% of Communicators Dropping the Ball?

    More than half of CEOs are not convinced their marketing departments are driving results (according to a survey by Strategy Box). That means that if you're listening to this, there's a coin flip of a chance that your boss doesn't think you're doing your job. Gini Dietrich goes into more detail about this survey, what the results mean, and what you need to do to make sure you're communicating what you need to in this episode of the Spin Sucks Podcast.

    • 9 min
    The Meta Podcast about Podcasts

    The Meta Podcast about Podcasts

    In this week's Spin Sucks Podcast, Gini Dietrich is talking about podcasts - how she started making them, why she still does, whether you should have one and how to make it sound great. You can download the report Gini is referencing at OneStoneCreative.net/Report.

    • 10 min

Customer Reviews

4.9 out of 5
50 Ratings

50 Ratings

Giants2010WSChamps ,

I'm addicted

I love Gini Dietrich! I follow her blog and now listen to her information-packed podcasts. I learn so much every day. I'm 59-years-old. Gini is teaching an oldtimer (me) new tricks. She offers timely insights and the latest intel on PR tools that save time and help me stay on top of the latest trends. The Big Question? How does Gini do it all? I know she has a terrific staff who she credits consistently, but Gini herself appears to be on top of everything in the industry and in her company. I'm so impressed and a little intimidated. She reads voraciously, cycles and has a family too. Gini should do an episode called, "How I Do It All" and share her secrets with us. Bravo Gini! Keep up the good work.

Chantmagick ,

Finally!

I just binge listened to four episodes, only stopped because I arrived home! Comprehensive but digestible, pro viewpoints that a lay person can understand. Left brain data focus with right brain creativity, I truly have found my home.

Joanatstake ,

Comms Consultant/ CCO

Gini finds the perfect how-to voice. Filled with intelligence and practicality, it’s always clear, never condescending and always worth a listen for anyone who has something to learn - aka everyone.

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