The Spiral Marketing Podcast

Spiral Marketing
  • 5.0 (20)
  • MARKETING

Exploring the human side of Marketing Communications with Expert Guests and Topics that are immediately actionable and inspiring for Marketers, Entrepreneurs, Communications Professionals, and Creative Business-Minded people alike! Join us at https://spiralmarketing.com/marketing-podcasts/

Episodes

  1. 01/31/2021

    Episode 50: Market Domination and Adaptation with Seth Greene

    https://youtu.be/bhpX11iXTuk “You’ve got to keep the images moving. Otherwise, people’s attention starts to drop and they start multitasking.” Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. He’s our latest guest on the Spiral Marketing Podcast to tell businesses and entrepreneurs there’s a light at the end of this dark tunnel we’re in.  If you feel your business or entrepreneurial endeavor can bring more value to the market as competitors struggle to virtualize their business, this episode can explain the big picture about what you should pay attention to. Enjoy our discussion about how to retain your current clients and expand your career pursuits. “If you’re not excited and passionate about what you’ve got to offer, and that doesn’t come across on camera, it won’t work.” Just a few of the points you’ll learn in this episode: How are businesses responding to Covid ramifications? Why some high performing marketers are busier than ever before How Netflix and YouTube influence your web content (even if it isn’t a video) Compelling reasons why many businesses will not return to pre-Covid business practices “When I started pretty much all we had was direct mail and print advertising.” Marketers  How can you offer value to potential clients online? The power of tradition and why your audience wants to stick with you The benefits of giving people value for free Why you shouldn’t rely on tried and true marketing methods Entrepreneurs What you should pay attention to when people have short attention spans Can you replicate brick and mortar success online easily? How can a pandemic increase your local reach to national or even global success? “Big companies have dramatically cut down on how much mail they’re sending, which leaves less competition and more of a vacuum to be filled by smart marketers like you and me.” Where to learn more about and reach Seth Greene: marketdominationllc.com

    21 min

  2. 12/17/2020

    Episode 49: Meaningful Contributions in Marketing with Tara Clever from MarginEdge

    https://youtu.be/ZSQTyJFQQdc “It’s a time for us to start to be more disciplined around the way we position ourselves.” Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She’s on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy. Has your value proposition changed? Customer data is now more important than since the pandemic changed spending behaviour. Examining this new climate through the lens of marketing, sales, and an entrepreneurial spirit, can lead to new avenues of opportunities to build long lasting business relationships. “Are we saying something meaningful? Are we saying what’s already been said?” Just a few of the points you’ll learn in this episode: The discipline it really takes to cut through the noise of the unnecessary How companies find creative ways to modify their business model What you should do when everything you know about your business will change Why certain brands will achieve more success over competitors as customers become more digitally savvy “We understand the pain, we know the lingo, this is part of our DNA.” Marketers  The role of transparency between companies and customers  What you should take away from a crisis   The benefits of seeing the world through an experimental lens (agile startups to seasoned ventures)  How data can minimize the “blame game” to optimize growth strategies Entrepreneurs  What does your community expect from you during changing times?  Why entertain the possibility of failure and success equally?  Why it’s not a good idea to make assumptions about what your customers want “Most owners and operators have a story that connects them to the product or company that they’ve built.” Where to learn more about and reach Tara Clever: marginedge.com Tara’s LinkedIn

    31 min

  3. 10/01/2020

    Episode 48: Marketeering with CMO Atokatha Ashmond Brew from Nonprofit HR

    “I started at the Smithsonian when marketing wasn’t even a thing.” Atokatha Ashmond Brew learned valuable lessons during her time working at The Smithsonian. Little did she know exploring the past at the world’s largest museum would lead her to analyze past buying decisions around consumer behavior across many non-profit and for-profit organizations. Atokatha Ashmond Brew is a Senior Director for Client Marketing & Strategic Communications. She specializes in branding, strategic marketing, and communication to build excitement for brands and pinpoint profit opportunities. Atokatha is always asking herself how do we predict performance? How do we effectively market products, services, and measure growth? She discusses what it takes to be a high-energy marketeer/entrepreneur and the opportunities in disguise during changing times. “What we knew yesterday continues to change.” Just a few of the points you’ll learn in this episode: The importance of enthusiasm for our work  Machine Learning and predictive analytics (effective money management) Why it’s so important to monitor tasks beyond simple spreadsheets! How can you tactfully use information portals? “If you want to specialize in a particular area, you still need to understand other disciplines of marketing to put it all together. ” Marketers   How can “smart data” improve content for your audience?  Why is the past behavior of your target audience so important?  Online certifications that are as helpful as traditional institutions   What do hirers look for when choosing a new marketer? Entrepreneurs  What’s a helpful way to measure your progress? (Observing other organizations)  Interested in building a team? Which skills should you prioritize?  How to pivot your appeal to shifting conditions (especially pandemic times)  Why it’s important to stick to the facts of each day (webinars, podcasts, AMAs) “When we are working, we’re still a human unit.” Where to learn more about and reach Atokatha Ashmond Brew and references mentioned: Linkedin Profile Nonprofit HR Covid-19 Portal

    29 min

  4. 07/31/2020

    Episode 47: Epic Advertising with the Harmon Brothers’ Benton Crane

    Benton Crane is the CEO of Harmon Brothers, the company behind viral videos that have generated more than a billion views and $350 million in sales.  Viral marketing can be simply seen as stories with the stickiest concepts in our minds. That’s the approach Benton has taken in his quest to fix problems in the digital marketing space. He’s on this episode to discuss why you might be sitting on a goldmine of viral potential but you still need the right set of tools to strike gold! “There’s no better format for storytelling than TV and film.” Just a few of the points you’ll learn in this episode: How trust can be a strong foundation for a successful company What does “freedom” have to do with talent and creativity? How can advertising make the world a better place? Why is storytelling the best form of communication? In addition, with respect to video and social media marketing, you’ll also learn the following: Exactly where is passion most useful throughout the creative process? What do Star Wars and your product/service have in common?  What’s deeply baked into your DNA and how does it influence your business? Does it make a difference when you truly believe in a product? “People are inherently good and smart…when you trust them… they do amazing things.” Believing in your client’s vision can turn a simple video into a great piece of storytelling! “It can sound light-hearted but things like the Squatty Potty have actually improved millions of lives.” Where to learn more about and reach : harmonbrothersuniversity.com   Benton Crane

    28 min

  5. 06/26/2020

    Episode 46: Persuasive Video Marketing with Lorna Earnshaw

    Lorna Earnshaw is a trilingual WINNING PRESENCE vocal coach, speaker, singer, songwriter and online marketing consultant based in California. Since 2004 she has grown her coaching business through stage and video presentations. Her YouTube and Facebook accounts have more than 5 million views altogether, while some of her posts went viral and have been seen more than 1.7 million times individually. As a marketing consultant, she has closed up to $124,000 in business in only one hour on stage. Through her voice coaching programs she has helped free their voices more than 60,000 people through the internet and more than 350 students in her private sessions. Besides her work as a coach, Lorna also owns a successful online marketing agency that serves 7-figure business in North America, South America and Japan and she also runs a successful online music business as an independent artist. Successful entrepreneurs that want to turn their passion into a business usually have the following things in common:   Consistent flow of new clients  Efficient advertising to increase revenue Enough free time to improve their work/life balance Enjoy closing deals   Entrepreneurs and large companies from around the world have worked with Lorna Earnshaw (Lorna Vocals) to grow their brand using online video marketing strategies. She is on this episode to talk about persuasive voice and body language in video marketing.    “We are creating this celebrity status that is going to make people want to pay for our service.”   In this episode, you’ll learn the following:   The power of video to advertise to potential clients. How you should expand your online presence. Why you don’t need a lot of capital to begin an efficient marketing plan. Why closing deals gives people real value.    In addition, with respect to video and social media marketing, you’ll also learn the following:   How important Facebook can be to find an audience and close deals on external platforms (The Conversion Funnel). How to avoid “attacking” your clients with too many ads and, instead, to have them search for you. What you look and sound like in your videos. Your emotions do matter. Why you should talk to as many people as possible to know what people care about.   You can become a blackbelt in your niche by making videos with the right mindset! “If they don’t pay for it, they won’t pay attention.”   Where to learn more about and reach Lorna:   Lorna Earnshaw Abraham Laboriel: Facebook, Spotify, Apple Music, YouTube Music

    42 min

  6. 05/02/2020

    Episode 45: Brand Targeting & Demand Workshop with the Squeeze Network

    Are you a creative professional working towards building a brand, but struggling to find the right direction?  Creating a business plan that uplifts your life (as much as your customers do) is something that this week’s guests are all about: The Squeeze Network! The Squeeze Network is a group of energetic entrepreneurs, including actors, singers, performance artists, and fitness instructors.  In this workshop-style episode of the Spiral Marketing Podcast with Karl Boehm, The Squeeze Network came in to gain guidance on how to lay out a path moving forward that will most support their creative customers with future, ongoing events — events that are made by creatives for creatives. This episode will give listeners a chance to hear what it’s like to take the guesswork out of defining your ideal client profile.  Karl will outline how to test the demand for product and/or service ideas to avoid falling into a misuse of time and resources. “How do we use creativity to make our relationships and family’s lives better?”   A few of the points covered in this episode include: Market Planning Reflecting on your personal goals and how they affect you professionally Determining your ideal client profile Refining your messaging to attract your target market   Event Marketing Planning for Creatives Best Practices  What’s the best way to make ticket prices affordable, yet profitable? What’s the best way to narrow down the demographics of your target audience? What’s the best way to optimize distinct customer segments according to their lifestyles?   Digital Marketing How to use empathy in your messaging as a tool for assessing customer needs How to define demographics beyond the apparent (e.g., creativity goes beyond the arts) How to document value in each of your offers  How to start seeing through the lens of your personal and professional goals   Where to learn more about Jessica and Marcus: @squeezenetwork The Squeeze Network Facebook Page

    40 min

  7. 04/01/2020

    Episode 44: Building Good Marketing Agencies with Clodagh Higgins

    Growit Group is a business coaching, consulting and training organization that helps Digital Agencies attain their business goals.  Clodagh S.Higgins is an ex-Hubspotter, now Agency coach, and consultant at Growit. She has worked with 500+ agencies that thrived and scaled their business with her help. You can learn more about Clodagh & Growit from listening to her podcast Agency Life, her book on Amazon – A Happy & Healthy Digital Agency, or hiring her for coaching & consulting through various Growit Group Service Offerings.  If you’re an Agency owner that believes in the profitability of your dream, Clodagh believes the right experts can take you there.  When Clodagh is not helping Agencies you can find her training for powerlifting competitions!  “The agency you want starts with your values.” Here are just a few of the points you’ll learn in this episode: How your core values set the tone for your business positioning How to help co-workers increase their knowledge to improve the success of their professional journey  Why each role, no matter how small it seems, can move your business forward How to match harmonious workplace positions with the right employees at your agency “Let’s choose to use our powers for good!” Digital Marketing Why are numbers so important for the “Entrepreneurial Operating System”? Agency owners love to multitask. Should they handle tasks that employees normally perform? How can marketing be used for the greater good? Why do digital agencies rely on client perception? Business and Life Philosophy Why professionals should focus on goals and compatible teams to achieve their business targets How to be a ruthless salesperson in the morning and a business owner in the afternoon Why you should delegate like a champ to achieve healthier business relationships The importance of caring about where you work Whether you should trust employees who aren’t interested in business growth—even if they’re good at their jobs “As a business owner…increase their knowledge, improve their promotional paths, and you can be part of that journey.” Resources Book mentioned: Traction: Get a Grip on Your Business by Gino Wickman Where to learn more about Clodagh and how to reach her: Agency Life podcast GrowItGroup.com clodagh@growitgroup.com Clodagh’s recommended blog

    35 min
  • 7 Episodes

5
out of 5
20 Ratings

About

Exploring the human side of Marketing Communications with Expert Guests and Topics that are immediately actionable and inspiring for Marketers, Entrepreneurs, Communications Professionals, and Creative Business-Minded people alike! Join us at https://spiralmarketing.com/marketing-podcasts/

Information

  • Creator
    Spiral Marketing
  • Years Active
    2014 - 2021
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Spiral Marketing 2014-2025
  • Show Website
    The Spiral Marketing Podcast