An Agency Story

The Split-Second That Built a 7-Figure Agency - Lform Design

Company: Lform Design
Owners: Ian Loew
Year Started: 2005
Employees: 11-25 

One bold moment changed everything. In this episode, Ian Loew, founder of Lform Design, shares how a spontaneous decision at a networking event launched his agency—and the gritty steps that turned it into a thriving business. If you're navigating growth, niching, or the impact of AI on your agency, this story will hit home.

Inside this episode:

  • The unexpected moment that jumpstarted Ian’s agency (and doubled his income)
  • Why generalist agencies struggle and how niching unlocked long-term growth
  • The simple mindset shift that made sales coaching actually work
  • How data and client experience built trust with skeptical CEOs
  • What AI really means for agency survival and team morale