66 episodes

In the cut-throat world of sports entrepreneurship, The Sports Entrepreneur gives you the insights, tactics, and know-how to create a profitable sports business. Through conversations with other sports entrepreneurs, business owners, coaches, and thought leaders you will learn what it takes to turn a passion for sports into your livelihood.

Casey leads her listeners into the business of sports to uncover what it takes to be successful in creating, building, and expanding a sports-centric company. This show takes the sports-minded to the next level to become the sports entrepreneurs they want to be. If you want to leave a legacy for your family, turn your expertise into a system, grow your current company, learn the business of sports, or simply listen to successful entrepreneurs share their insights then The Sports Entrepreneur is for you.

The Sports Entrepreneur Casey Wright

    • Business
    • 4.9 • 18 Ratings

In the cut-throat world of sports entrepreneurship, The Sports Entrepreneur gives you the insights, tactics, and know-how to create a profitable sports business. Through conversations with other sports entrepreneurs, business owners, coaches, and thought leaders you will learn what it takes to turn a passion for sports into your livelihood.

Casey leads her listeners into the business of sports to uncover what it takes to be successful in creating, building, and expanding a sports-centric company. This show takes the sports-minded to the next level to become the sports entrepreneurs they want to be. If you want to leave a legacy for your family, turn your expertise into a system, grow your current company, learn the business of sports, or simply listen to successful entrepreneurs share their insights then The Sports Entrepreneur is for you.

    Casey Wright | Trust: Your Company’s Most Important Resource

    Casey Wright | Trust: Your Company’s Most Important Resource

    This episode is about TRUST (as a continuation of the previous episode) which is the most important resource you can have and that doesn’t cost a thing. Casey is breaking down the concept of trust so it is tangible and easy to understand.
     
    Listen to this episode to understand how to build trust and see how everything else in your company is propelled forward!
     
    Key Takeaways:
    [1:45] Trust is a priority.
    [3:41] Trust is choosing to make something that is important to you vulnerable to the actions of someone else.
    [4:55] Brené Brown in her book The Anatomy of Trust resumes in the acronym BRAVING the main components of trust.
    [6:54] B: Boundaries
    [9:46] R: Reliability
    [11:21] A: Accountability
    [12:51] V: Volt
    [15:42] I: Integrity
    [16:15] N: Non-judgement
    [17:04] G: Generosity
    [19:08] Stay tuned for the upcoming webinar: 2020 Improve the Quality of Your Life.
     
    Mention in this Episode:
    Learn more about The Sports Entrepreneur
    Listen to The Sports Entrepreneur Podcast
    Follow Casey on Instagram and Twitter
    Follow The Sports Entrepreneur on Twitter 
    Learn more about NinjaZone 
    Powered by the NinjaZone
    Email Casey at podcast@theninjazone.com 
    The Anatomy of Trust, Brené Brown

    • 20 min
    Casey Wright | Improving the Level of Trust in Your Business

    Casey Wright | Improving the Level of Trust in Your Business

    In today’s episode you will hear about the one thing that is holding you back in your business and you might not even know it! It is the area of trust. Listen to this episode to learn how to improve the level of trust in your business and see how this propels your company forward.
     
    Key Takeaways:
    [3:23] Get on the email list to know more about the upcoming course Casey has for you.
    [4:23] The Speed of Trust, Stephen Covey
    [5:01] Your business can only grow as fast as the speed of how people trust the leadership and each other.
    [5:48] Trust is not a simple concept but made up of many components.
    [6:43] Brené Brown breaks down trust in an acronym: BRAVING
    [7:03] Stephen Covey’s components of trust and courses of credibility:
    Character, which is made up of: - Integrity (honesty, fairness, authenticity)
    - Intent (motive, transparency, behavior)
    Competence, which is broken down into two parts: -Capabilities (skills, knowledge)
    -Results (reputation, credibility, performance)
    [13:50] Culture is created one conversation at a time.
    [14:25] Quality over quantity.
     
    Mention in this Episode:
    Learn more about The Sports Entrepreneur
    Listen to The Sports Entrepreneur Podcast
    Follow Casey on Instagram and Twitter
    Follow The Sports Entrepreneur on Twitter
    Learn more about NinjaZone
    Powered by the NinjaZone
    Email Casey at podcast@theninjazone.com
    The Speed of Trust: The One Thing that Changes Everything, by Stephen M.R. Covey
    “The Anatomy of Trust,” speech by Brené Brown

    • 16 min
    Casey Wright | Setting Goals for 2020

    Casey Wright | Setting Goals for 2020

    In today’s episode Casey explains why having a strategy to set our goals for the upcoming year is a must! It is the time to start thinking about how you want your life and business to look like in 2020, and for that, it is crucial to have a strategy; you need to create a map to assure that the following year is better than 2019.
     
    Key Takeaways:
    [1:10] Growth over goals!
    [2:25] Take advantage of the energy break between Christmas and New Year for goal setting.
    [3:54]Main components to create a year that guarantees it will be better than the last:
    Reflect Create Schedule [4:10] The power of reflection.
    [5:28] When you create you get to be the artist of your life.
    [6:18] Separate your business into sections and paint a picture of how you want them to look like.
    [8:30] Get your calendar and schedule your priorities.
    [10:07] Manage your energy vs. your time.
    [12:02] You need to plan in order to live  with purpose and intention.
    [12:51] Casey Wright presents her new course.
     
    Mention in this Episode:
    Learn more about The Sports Entrepreneur
    Listen to The Sports Entrepreneur Podcast
    Follow Casey on Instagram and Twitter
    Follow The Sports Entrepreneur on Twitter
    Learn more about NinjaZone
    Powered by the NinjaZone
    Email Casey at podcast@theninjazone.com

    • 14 min
    Casey Wright | The Four Levels of the Leadership Tree

    Casey Wright | The Four Levels of the Leadership Tree

    In today’s episode Casey is going to breakdown the four levels of the leadership tree. If you’ve ever found yourself in a situation where you felt confused about how to appropriately delegate, when is the right time to delegate, or how much you should delegate, this simple system you will hear about in this show, is exactly what you need.
     
    Key Takeaways:
    [1:08] Casey talks about leadership.
    [1:40] A leader does not create followers but creates more leaders.
    [2:32] The leadership tree has four main components (decision-making levels)
    Leaf Branch Trunk Root [3:16] Leaf level: when you take action on your own, without reporting to anyone.
    [4:29] Branch level: you make the decision but then report what you did and why you did it.
    [5:25] Trunk level: you make the decision but before you act, you go to your superior who acts as a safety net.
    [6:53] Root level: a major decision that the leader makes with input from many people, this is a decision that could highly affect the company.
    [10:04] The path to greatness in a company is made through the decisions we make, not through how well we take directions.
    [11:03] The goal is for the employees to think about what is the best decision and how it affects the company.
    [11:42] Learning is provoked and unavoidable.
     
    Mention in this Episode:
    Learn more about The Sports Entrepreneur
    Listen to The Sports Entrepreneur Podcast
    Follow Casey on Instagram and Twitter
    Follow The Sports Entrepreneur on Twitter
    Learn more about NinjaZone
    Powered by the NinjaZone
    Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time, by Susan Scott
    20-20 Vision Course with Casey Wright

    • 14 min
    Casey Wright | Work-Life ROI

    Casey Wright | Work-Life ROI

    In this episode, Casey will go deep into the subject of Work-Life balance or what she likes best to call Work-Life Return-on-Investment, the word ‘balance’ can sometimes be confusing if it is considered that the way to achieve it is to have 50-50. Casey will share her recipe for getting the most out of your resources, through achieving integration among the different aspects of your life, where each piece works in benefit of the other.
     
    Key Takeaways:
    [1:51] What does “balance” really mean?
    [2:41] Achieving an integration where all pieces of your life are working for each other and not against each other.
    [3:30] Work-Life ROI
    [5:40] You are going to have different “rates of return” from different sources at different points in your life.
    [8:36] Casey explains the concept of “Minimum Balances” applied to work-life balance.
    [12:35] To reflect on a daily basis:
    Where are you are spending your time? What do you want to accomplish? Where are you going to get the most value? [13:33] Setting goals for 2020
     
    Mention in this Episode:
    Learn more about The Sports Entrepreneur
    Listen to The Sports Entrepreneur Podcast
    Follow Casey on Instagram and Twitter
    Follow The Sports Entrepreneur on Twitter
    Learn more about NinjaZone
    Powered by the NinjaZone

    • 16 min
    Casey Wright | Profit First Money Management System

    Casey Wright | Profit First Money Management System

    In today’s episode, Casey Wright will dive deep into the fundamentals of the Profit First Money Management System; it’s based on a book that came out five years ago and Casey has been operating it in her company in the last three years, changing her business as well as her life. If you are interested in having your business serve you this episode is just right for you.
     
    Key Takeaways:
    [1:17] The Profit First Money Management System is a creative way to look at accounting.
    [2:37] Three great takeaways  for Casey’s company resulting from the use of Profit First System:
    Owners compensation Opening up books to the leadership team Structure roles based on the financial targets that each role should meet. [11:28] The general formula for accounting is: Sales minus expenses = Profits is turned upside down: Sales minus Profits = Expenses, ensuring that the owner gets paid first.
    [13:43] First principle: Make more for less.
    [15:23] Second Principle: Serve sequentially.
    [16:41] Third Principle: Remove temptation.
    [17:52] Fourth Principle: Enforcing a rhythm and practice consistency.
    [19:05] To grow means growing your bottom line, your margins, and the profitability of the company.
    [19:54] What matters in the health of a business is what is left over.
    [20:57] Casey talks about a company assessment including in Profit First which gives percentages of gross sales, owners compensation, profit, tax, and operating expenses, according to different ranges of incomes.
     
    “Mention in this Episode:
    Learn more about The Sports Entrepreneur
    Listen to The Sports Entrepreneur Podcast
    Follow Casey on Instagram and Twitter
    Follow The Sports Entrepreneur on Twitter 
    Learn more about NinjaZone
    Powered by the NinjaZone
    Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz

    • 25 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

The Hype! ,

Great people doing great things

This is a great way for individuals to learn and develop their own businesses. I have enjoyed listening to all of these and I was lucky enough to be on the show. I always appreciate listening to great people doing great things. I love how this could and will help future entrepreneurs down the road. Check it out and #itisthehype #bethehype

Namaste22 ,

Love hearing from this type of business owner

Great perspective on building a community and building a business. Casey is down to earth and relatable but knows her stuff! She's a great role model for other women out there looking to own their own businesses. I'll definetely listen again and again!

theycallmeTA ,

Relates to ANY Business

Even if you're not into the world of sports, this podcast will give you a unique perspective into your own business. I can't wait to hear what future guests have to say! It's ALL relatable!!

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