The Standing Out Podcast‪!‬ Jon Whycer

In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from.

I'm talking about the scary 'S-Word'! All is revealed....

And we also talk a bit about mindset.

Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field.

If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out website: CLICK HERE

And if you didn't yet listen to Part 1, you can find it along with all the past episodes HERE and on popular podcast platforms.

This is Part 1 of a 2-part programme in which I talk to Janet Efere about a whole range of business topics.  Although the list below might suggest it's only useful for new businesses, there's a lot that could be a helpful refresher for established businesses and business people too, so do have a listen.
Business success and always doing things right first timeThe risks and challenges facing business start-upsPricingApproaching starting a businessThe fear factors that can affect business peopleHow a new business can build credibilityCompeting when you're a start-upHow to promote yourselfOne of the main ways smaller businesses trip themselves upIdentifying clients and customersJanet has years of successful experience across both small businesses and corporates and is highly regarded (and award-winning) in her field.

If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out website: CLICK HERE

And if you didn't yet listen to Part 2, you can find it along with all the past episodes HERE and on popular podcast platforms.

What would be the cost to you and your business if your computer suffered data loss, damage or unauthorised access?
With our regular business focus, in this week’s show the Standing Out Podcast turns its attention to cybersecurity of all kinds.
 My expert guest, Daniel Bryk, shares advice, tips and anecdotes – in user-friendly language - across a wide range of computer security risks. Risks that could end up costing you dearly. 
 In the first half of 2020 alone, data breaches exposed 36 billion records, and businesses of all shapes and sizes paid the price for inadequate security for their systems and data. That includes home-based businesses.
A record statistic you don't want to be part of.
 Among the many aspects of computer security Daniel talks wih me about include:
Shutting down, sleeping or hibernating - what's safest?Physical data loss and using backupsCloud storageSoftware updatesWindows PCs, Macs and phonesData encryptionPasswords - good practiceInternet securityTwo-factor authenticationNetwork securityDomain securityHackingVirusesAnti-virus softwareFirewallsRansomwareSuspicious emailsTo contact Daniel, you can find his details on the 'Interview Guests' page of the website.

"Handle them carefully, for words have more power than atom bombs."
This quote by Pearl Strachan Heard (1930s British politician) sets the scene for this Standing Out podcast
Words are everywhere – including this LinkedIn post. Spoken, written, printed, online, offline – what would we do without them!
More important is what we, business people and professionals of all kinds, do with them.
Words are essential for getting our messages across, for informing and educating our target audience. But getting those words right, making them effective, attractive and compelling is a skill not all of us have.
In this new episode, I’m in conversation with award-winning copywriter Melanie Silver. You’ll find lots of great advice that you can use to improve your own writing skills including:
The difference between content writing and copywritingHow to use 'active voice'Why the quality of words mattersWhat type of language to aim forWhy readability is importantHow to use grammar sensiblyWhat is meant by 'voice'Why layout makes a differenceHow long is too longHeadlines that attractHow to approach a writing projectCalls to actionWith some 25 years of experience and a number of awards, Melanie certainly knows her way around words. You can find her contact details on the Podcast Guests page here on the website.

In this episode, my guest Arwyn Bailey tells the story of how a series of events knocked him sideways, affecting both his business and personal life.
Part of our conversation is how he worked through it to come out the other side, but more than that.
Arwyn shares some helpful advice from his own experience and practical things you can do to cope with the problems we all have to confront from time to time, both in business and life.

At one point he mentions and recommends a book titled 'The 4 Money Mindsets' by Karen Sutton-Johal You can find it on Amazon HERE

In this episode, we look at a different kind of working life. 

For most of us, getting up in the morning, getting ready and then either travelling to work or working at home isn’t such a big deal. 
But what if you started feeling things, worryingly, weren’t right physically? You begin to experience unnatural fatigue; your balance is shaky; there are falls…
My guest in this episode, Patrick Burke, literally found himself ‘falling down on the job’ some years ago. 
It ended up with him being medically retired and having to deal with a condition called Multiple Sclerosis. A condition that affects over 110,000 people in the UK, with some 5,200 new cases being diagnosed annually.
However, Patrick is not someone you can keep down for long! 
In our conversation, you’ll discover how Patrick deals practically with the physical effects of MS, but more importantly how he has built an extremely active – if different - working life.
It’s about attitude and determination and how to approach the sometimes major challenges that life can unexpectedly throw in our way.
In the UK there are some 14.1 million disabled people and 19% of working age adults live with some kind of disability. There were more than 4.1 million disabled people in work before the pandemic started to affect the economy in 2020.