The Start Your Business Podcast startyourbusiness

Understanding what’s essential in terms of marketing is critical for the success of any business.  In the world of marketing,  it’s vital to stay up-to-date with the latest trends and techniques.  Here are some essential marketing strategies businesses need to pay attention to. 

Zia speaks to Dr Lynda Shaw, a business psychologist, cognitive neuroscientist and change specialist. She explains how a good understanding of neuroscience and cognitive behaviour can make you a better leader.

In this episode Zia speaks to Professor Mark Watson Gandy a British lawyer and educationalist, specialising in UK commercial law.

We meet the founder of the Yo Sushi restaurant chain, Simon Woodroffe.

We speak to social entrepreneur John Bird, founder of the Big Issue

We speak to Charlie Green, the Co-Founder and Co-CEO of the The Office Group, who specialise in flexible office spaces and meeting rooms. Charlie tells us about the development of office spaces in recent years and how this could and should affect small businesses…