243 episodes

The Startup Junkies podcast is hosted by Jeff Amerine and his team at Startup Junkie Consulting. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe and together we will move your business to the next level.

The Startup Junkies Podcast Jeff Amerine

    • Business
    • 5.0 • 39 Ratings

The Startup Junkies podcast is hosted by Jeff Amerine and his team at Startup Junkie Consulting. We’ll cover topics ranging from getting started, planning, growing your business, proving your concept, leadership, marketing, exit strategies and so much more. We’ll interview business owners, entrepreneurs, experts and people we think will bring value to our audience. Subscribe and together we will move your business to the next level.

    239: Uncovering Your Brand DNA with Suzanne Tulien

    239: Uncovering Your Brand DNA with Suzanne Tulien

    Welcome to another episode of the Startup Junkies Podcast!
    In this week’s episode, Caleb Talley and Jeff Amerine speak with Suzanne Tulien, the founder of Brand Ascension.  Suzanne is an expert in establishing brand identity, and she talks with Caleb and Jeff about the importance of identifying, defining, and aligning with your brand.  Tune in to hear her help Caleb and Jeff define their personal brands!
    Shownotes
    (0:55) Introducing Suzanne Tulien
    (4:23) Defining your values to establish your brand
    (9:47) Branding vs. Marketing
    (16:00) Branding a region
    (19:16) Advice for startups
    (25:44) What is success to Suzanne? 
    (29:14) Creating personal brands for Jeff and Caleb
    (36:51) Advice for the younger self
    (38:05) Wrap Up

    Links
    Caleb Talley
    Jeff Amerine
    Matthew Ward
    Suzanne Tulien 
    Brand Ascension 
     
    Quotes
    “I was realizing all the sudden that what I’m doing for you is a disservice – designing a look and feel on a logo, that was just really putting lipstick on the pig so to speak, and not helping you truly clarify and understand who you are as a brand.” (2:37)
     
    “They should have been telling me who they were, as a designer, but instead I found myself telling them who they should be, because they weren’t clear enough.  And so the DNA methodology came out of a desire to create a step-by-step process to help them identify, define, and align to who they’re saying they are – who they’re promising to be – and deliver.” (3:08)
     
    “I have to consciously, strategically, and deliberately align myself to create the standards of performance that you do in business – or my standards of living for a personal brand – that I can actually step into.” (7:14)
     
    “We’re going to start aligning – that’s the third thing – identify, define, and align.  So align is what you have to do in order to deliver on your promise, and how do we make these core values in this style attribute tangible, so that it shows up in my actions and behaviors.” (7:56)
     
    “Marketing might get your clients or prospects in the door, but it’s your brand that keeps them coming back.” (12:03) 
     
    “Everybody already has a brand.  They already have a personal brand because a personal brand is just a perception, and you begin formulating giving off things that create perceptions from day one.”  (22:10)

    • 39 min
    238: Paving a New Path for Real Estate Investment with Eric Shirley of Four Oaks Capital

    238: Paving a New Path for Real Estate Investment with Eric Shirley of Four Oaks Capital

    Welcome to another episode of the Startup Junkies Podcast!
    In this episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with Eric Shirley, the Director of Acquisitions at Four Oaks Capital.  Eric began flipping houses in college before turning his focus towards multi-family complexes.  A year and a half ago, he teamed up with a few of his biggest competitors to form a superteam of sorts.  Caleb, Jeff, Matthew, and Eric talk about Four Oaks Capital’s three main pillars, educating investors to build trust, and which markets will be the next to get hot!  As always, thanks for tuning in!

    Shownotes
    (1:44) Introducing Eric Shirley
    (5:26) Purposefully partnering with investors
    (12:23) Implementing systems to keep the machine running
    (14:50) Predicting the next big market and what success looks like
    (23:37) Teaming up with your biggest competition
    (26:30) Anticipating challenges
    (29:10) Finding accredited investors
    (32:48) Advice for the younger self
    (35:10) Wrap up
     
    Links
    Caleb Talley
    Jeff Amerine
    Matthew Ward
    Eric Shirley
    Four Oaks Capital  
    Diary of an Apartment Investor 
     
    Quotes
    “You could buy a house on a Friday.  Two weeks later after putting a little work into it, you can make 40, 50 grand.  It was my first taste of real estate.” (4:04)
     
    “It was really just a product of need, knowing that what I was doing wasn’t going to fill my long-term goals, and that’s not the way I wanted to do it.  So just looking for a more efficient way.” (5:11)
     
    “At this point, we look at 100-120 deals a month.  We’re submitting maybe 2 offers a month based on that deal flow.  So, we sift through a lot of less than ideal opportunities to find the diamond in the rough, but that’s our commitment to our investors to find those kinds of unicorns that still exist.” (7:12)
     
    “That was probably our biggest learning curve was kind of the systemization and the process implementation, and creating those from scratch.  At the end of the day, I don’t want a business where I am the business.  I want a business where when I stop being the business, it continues to run like a well-oiled machine.  And those things don’t come without processes and procedures.” (12:52)
     
    “I think for a lot of us that have had success in whatever facet of life, being self-aware enough to recognize where you’re weak is hard, and being able to not only recognize it, but then pass it off to someone else [who has that] strength, and having that trust and accountability.  That took some learning, and we had to make some pivots internally of certain folks that we thought were going to be a better fit [in one position]...turned out to be a better fit [in a different position].” (24:23)
     
    “That’s where I think we really separate ourselves from the pack.  It’s never about us.  It’s always about our investors.  Everything we do is in the best interest of our investors, and I think that shines through our dialogue.” (26:16)
     
    “I think it’s really imperative for folks like us to educate, to instill trust, and to deliver, so that when people see the benefits that real estate investing on a passive level can have, they have a trusted source to turn to.” (28:46)
     
    Sponsored by Tiny Capital: https://www.tinycapital.com/
    Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 
    Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

    • 37 min
    237: Managing Sports Leagues Like a Pro with Etienne Bernier of Kreezee Sports

    237: Managing Sports Leagues Like a Pro with Etienne Bernier of Kreezee Sports

    Welcome to another episode of the Startup Junkies Podcast!
    In this episode, Jeff Amerine, Caleb Talley, and Matthew Ward are joined by Etienne Bernier of Kreezee Sports.  Etienne is an ex-firefighter from Quebec City that used his entrepreneurial spirit to solve a problem he was facing while managing an adult hockey league.  He and his business partner built Kreezee Sports to help you manage your amateur sports club, league, or tournament.  Tune in to hear about Etienne’s unique entrepreneurial journey!
     
    Shownotes
    (1:31) Introducing Etienne and Kreezee Sports
    (5:38) How Etienne’s background affected his entrepreneurship
    (9:02) Kreezee Sports and COVID
    (13:29) Quebec’s startup scene
    (16:18) Customer acquisition 
    (20:59) What does future success look like?
    (23:59) What sets Kreezee Sports apart
    (26:52) Advice for the younger self
     
    Links
    Caleb Talley
    Jeff Amerine
    Matthew Ward
    Etienne Bernier 
    Kreezee Sports 
     
    Quotes
    “If you’re the leader of the company, you have to take the punches.  And maybe that’s the relation between business and hockey.  I think in business it takes a lot of courage and you have to never give up.  I mean, you are facing a lot of [challenges].”  (7:43)
     
    “I think the dark side of COVID with our business is that the traffic is very low on our websites, because we do provide websites to sports clubs, leagues, and tournaments.  So yeah, the traffic has been very low since COVID happened because a lot of leagues are shut down for the entire season.”  (10:10)
     
    “Obviously we started with a small [tournament], but having that customer in our portfolio gave us a great showcase, and then a lot of people joined us because the credibility was there because of that customer.  So that's one of the main reasons why we got into the US market so fast.  Then we grew a lot, because when you have big names using your software, it’s way easier to get new customers to join a new software.”  (18:35)
     
    Sponsored by Tiny Capital: https://www.tinycapital.com/
    Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 
    Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

    • 29 min
    236: Protecting Businesses by Becoming the Hacker with J. Foster Davis of BreachBits

    236: Protecting Businesses by Becoming the Hacker with J. Foster Davis of BreachBits

    Summary
    Welcome to another episode of the Startup Junkies Podcast!
    In this episode, Jeff Amerine, Caleb Talley, and Matthew Ward talk with J. Foster Davis.  Foster spent 13 years in the Navy before co-founding the cybersecurity firm BreachBits where he now serves as the COO.  The guys talk about the importance of cybersecurity, different strategies for auditing security systems, and how BreachBits is revolutionizing the industry.  You don’t want to miss this episode!
     
    Shownotes
    (1:36) Introducing Foster Davis
    (12:31) What is BreachBits?
    (16:40) BreachBits background
    (20:20) Red teaming vs blue teaming
    (29:43) Cybersecurity tips
    (37:15) Advice for the younger self
    (39:39) Wrap up
     
    Links
    Caleb Talley
    Jeff Amerine
    Matthew Ward
    Foster Davis BreachBits 
    Tiny Capital 
     
    Quotes
    “BreachBits is the idea that the best way to catch a thief is to hire a thief.  The best way to find out if you are going to be hacked by a hacker is to actually hire hackers to do it.”  (12:31)
     
    “I love red teaming because it’s not just about us taking the tools that a hacker uses, the tools that the offensive, the adversary uses.  It’s about becoming them.  It’s about immersing ourselves in the way that they think.  And so, in many ways what you want to actually do is have a very deep separation between your blue team and your red team.”  (21:48)
     
    “I have a lot of experience in risk management, and I am a big believer that cyber risk is just like any other risk.  Cyber security is really not that mysterious.  If you’re a business owner or responsible for a line of business, you should be asking your security people the same thing you’re asking your finance people or your logistics people or your storeroom people.  What is the bad thing that can happen?  How likely is it that it will happen?  And if it were to happen, how bad would it be?”  (26:03)
     
    Sponsored by Tiny Capital: https://www.tinycapital.com/
    Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 
    Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

    • 41 min
    235: In the Business of Making Money with Helen Maringer of Shire Post Mint

    235: In the Business of Making Money with Helen Maringer of Shire Post Mint

    Welcome to another episode of the Startup Junkies Podcast!
    In this episode, Jeff Amerine and Matthew Ward are joined by Helen Maringer, the CEO of Shire Post Mint.  Helen clues Jeff and Matthew into the secrets of coin making, having a dedicated following of Game of Thrones fanatics, taking over the family business, and moving from Springdale to West Fork.  You do not want to miss this episode!  As always, thanks for tuning in!
     
    Shownotes
    (1:17) Introducing Helen Maringer from Shire Post Mint
    (5:19) Customer base 
    (11:01) Marketing through Kickstarter
    (15:14) Working with the family business
    (20:12) How the ScaleUp Program helped Shire Post Mint
    (21:26) The process of creating coins
    (30:28) What’s the vision?
    (32:44) Advice for the younger self
    (33:21) Wrap up
     
    Links
    Jeff Amerine
    Matthew Ward
    Helen Maringer
    Shire Post Mint  
     
    Quotes
    “[Working in a family business] has been a struggle for sure.  Clear communication has been our best asset.”  (15:17) 
     
    “On a personal level, I think ScaleUp really helped my confidence in making decisions for the business.”  (20:14) 
     
    “The actual striking of the coins is kind of the quickest part.  So, you know, 500 to 5,000 pretty much takes about the same amount of time.”  (29:20)
    Sponsored by Tiny Capital: https://www.tinycapital.com/
    Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 
    Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

    • 34 min
    234: Making Farmland Investment Accessible with David Chan

    234: Making Farmland Investment Accessible with David Chan

    Summary
    Welcome back to another episode of the Startup Junkies Podcast!
     
    In this week’s episode, Caleb Talley, Jeff Amerine, and Matthew Ward talk with the COO and a Founding Team Member of Farm Together, David Chan.  FarmTogether is capitalizing on a never-before-seen opportunity in the farming industry.  With many family farms being sold to outside ownership, FarmTogether allows regular people to make safe, stable farmland investments.  David talks to the hosts about making farmland more accessible, international investment, the importance of climate change initiatives, and much more.  Thanks for tuning in!
     
    Shownotes
    (1:15) Introducing David Chan and FarmTogether
    (7:27) Making farmland more accessible
    (12:38) What do returns look like through FarmTogether?
    (17:23) COVID-19’s effects on FarmTogether
    (23:52) International investment in farmland
    (28:26) Brokers’ response to FarmTogether
    (31:24) David’s climate change conviction
    (37:18) Advice for the younger self
    (40:12) Wrap up
     
    Links
    Caleb Talley
    Jeff Amerine
    Matthew Ward
    David Chan
    FarmTogether  
    How's It Growing? 
     
    Quotes
    “Farmers who have invested in efficient operations, efficient water, efficient planting densities, and new varietals are still operating in the black.  And so that’s what’s very positive here because it means we believe that the future is very bright.”
    (21:45)
    “I really can’t overstate how large of a transfer of ownership is underway and expected to take place over the next 20 years.  The USDA actually projects 70% of all US farmland is going to trade hands over the next 20 years.  And it's, you know, I think it’s equivalent to about 500 million acres.  I think that’s twice the size of Alaska.” (27:04)
    “We’re very proud to announce that we have 100% of our acres in a program called Leading Harvest, which is a broad sustainability standard for farmland investors in the United States.” (34:56)
    Sponsored by Tiny Capital: https://www.tinycapital.com/
    Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. 
    Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.

    • 41 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

Arlie K ,

I'm obsessed!

If you’re a business owner or entrepreneur (or want to be one in the future) then this podcast should be part of your content diet. Every episode is packed with actionable insights and empowering conversations. A must listen!

ndisarro ,

Listen to this podcast!

I am a small business founder/owner and this podcast not only inspires, but it also educates with real life stories and tactics from founders across all industries. Hands down one of the best podcasts if you are a startup founder, employee or have ever thought about starting your own business.

The Hip Guy ,

Great Startup Podcast

I'm CEO of a medical device startup. I have listened to every episode and always gather nuggets of encouragement and learning from each interview, even those completely unrelated to healthcare. I highly recommend this podcast to anyone considering starting a business.

Top Podcasts In Business


Listeners Also Subscribed To