Commerce Experience Bloomreach

Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is priortizing simplicity over complexity with the democratization of platforms and staying agile and attentive to customers' expectations.

Join us as we discuss: 
The importance of omnichannel for the modern consumer and how to consider it in your planningThe evolution of ecommerce tech stacks and the crucial nature of integrations in the age of simplicty The role of cultural relevance in marketing for all generations and the need for brands to adapt quickly to their desires

In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tour, helped immerse consumers wholly into a particular experience — while also driving related purchases for themed outfits, accessories, costumes, and so on.

With experiential marketing continuing to refine itself, we’ll see a brand’s ability to adapt get a lot quicker, allowing them to gauge important insights, shift merchandising strategies, and capitalize on pop culture trends. In today’s episode, which was recorded during Bloomreach's Commerce Experience Summit, Elena sits down with Christy Augustine, COO at Bloomreach, and Stefani Rosenberg, the former Senior Director of Marketing Product and Process at Macy’s, to explore the dynamic intersection of AI, experiential marketing, and ecommerce.

Join us as we discuss: 
Adapting merchandising strategies to incorporate cultural trends and experiencesLeveraging live shopping and partnerships for emotional buy-inEvolving consumer expectations in retail and what it means to your brand

In the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive. 

Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operations at Navattic, brings to the table a unique framework designed to empower small marketing teams. Joining Elena in an eye-opening conversation, Natalie shares how embracing innovative strategies can transform limitations into strengths, ensuring your brand not only resonates in a crowded market but shines distinctly.

Discussed in this episode: 
Managing a marketer’s workload without burnout Outsourcing tasks for productivity enhancementFinding the best time to pitch ideas to leadership

Marketing teams run a million miles a minute, but one central focus fuels those that win — impenetrable teamwork and a customer-centric approach that focuses on curating the shopping experiences that make sense to them. This unwavering dedication to understanding and meeting the ever-changing needs of their customers sets the stage for groundbreaking strategies and unparalleled business success.

Today, Elena sits down with Mark Frenette, the B2B Digital Commerce Manager at Hershey, to discuss B2B digital transformation, the B2C comparisons that plague B2B, and the power of creative consistency and digital strategy. Mark shares his vast marketing wisdom and underscores the need to push beyond limits to achieve true success.

Discussed in this episode:
Why B2B companies often lag behind B2C companies in digital transformation despite the need to meet customer expectations“Consistency,” “patience,” and “thinking creatively” as the core values to B2B (and B2C) digital transformation and overcoming internal resistance we feel as humansThe importance of aligning technology with your strategy and goals as an organization

How well do you know your customers?


Yes, yes, you “know them.” You know their purchasing habits, their demographics, and the various styles trending. But how deep down the rabbit hole are you going as a retailer in trying to truly understand and connect with them on a personal level?

In today’s episode of Commerce Experience, Jillian Borde, Marketing Director at Double Stitch by Bedsure, talks about radical customer engagement for the 76% of consumers who think companies should know and anticipate their needs, underscoring the necessity for nuanced and targeted marketing approaches that are more experience-driven than anything else.

Join us as we discuss:
How AI can play a role in shaping unique customer experiencesThe art of leveraging customer data The most thoughtful examples of brands interacting with customers

Elena links up with Desiree Natali, the innovative Director of Social Media at The Honey Pot Company, for a chat about community marketing, grassroots efforts, experimentation and testing, and much more.

In marketing, one fundamental lesson remains true: embracing change and being open to trying new things is key. In this episode of the Commerce Experience, Desiree Natali, the Director of Social Media and Community at The Honey Pot Company, shares her invaluable experience and marketing wisdom that underscores the essence of adaptability and innovation.
The Honey Pot Company, a pioneer in feminine hygiene and wellness, has blazed a trail marked by its unwavering commitment to experimentation and a profound connection with its community. This journey has led the company to uncharted territories, defying convention and setting new standards for authenticity and storytelling in modern marketing — and isn’t that what all marketers ultimately aspire to do?

On this episode:
The unlikely, and yet obvious mascot that’s helped bring The Honey Pot vast successWhy engaging with potential customers in meaningful ways means everythingHow experimentation, grassroots efforts, and AI can bring you serious successAll things social media and when is the right moment to embrace new trends