20 episodes

Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!

The State of CRM (in English‪)‬ Ben Bouteille & Matt Engstrom - Tinyclues

    • Business
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Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!

    #20 - The environmental impact of CRM

    #20 - The environmental impact of CRM

    Climate change is a huge topic in news cycles but something we see less of within digital marketing. 

     However, there is an environmental cost to the digital communications you are sending and concrete ways you can work to reduce that impact. 

     In this episode, we talk about the sources of the carbon footprint your digital communications leaves.  

    Tune in to discover how you can have an impact now.

    • 20 min
    #19 - What is the difference between pressure and fatigue?

    #19 - What is the difference between pressure and fatigue?

    Is there a difference between campaign pressure and fatigue? 

    The answer is yes!

    Tune in as we discuss that difference and how marketers can better manage and reduce customer fatigue.

    It might be time to leave metrics like optimal average frequency in the rearview.

    Listen in and decide for yourself.

    • 25 min
    #18 - Data privacy Q&A w/ Constantin Pavléas - part 2

    #18 - Data privacy Q&A w/ Constantin Pavléas - part 2

    This is the second part of our Q&A with Constantin Pavléas, a Lawyer specialized in data privacy topics.  

     In this part 2/2, we talk about the right to be forgotten. 

    What does it mean? 

    And the impact on storage limitation.

     But also asking our guest how he sees the future of privacy regulation or if they are data streams that are safer to use than others?  

    A lot of insights on all things related to data privacy.   

    Enjoy the episode.

    • 27 min
    #17 - Back to school CRM strategy

    #17 - Back to school CRM strategy

    How do you build and plan your CRM communication strategy for the Back-to-School campaign?  

    In this episode, we talk about back-to-school campaigns strategy and, more generally, about the right choices for your messages, even if it requires more work.

    Listen to this passionate discussion about long-term strategy vs. blast...

    • 25 min
    #16 - Data privacy Q&A w/ Constantin Pavléas - part 1

    #16 - Data privacy Q&A w/ Constantin Pavléas - part 1

    Almost everyone has heard of GDPR by now.  

    But, we see a rise in privacy regulation by governments worldwide. 

    There's CCPA in California and CPPA in Canada, to name the most known. 

    In today's episode, we are pleased to welcome Constantin Pavléas, Lawer specialized in data privacy. 

    We had so many questions for Constantin that we recorder 2 parts on this complicated but interesting topic.   

    This is part 1. Part 2 is to be published soon.

    • 31 min
    #15 - The importance of treating consumers as individuals

    #15 - The importance of treating consumers as individuals

    1st-party data helps marketers understand more about their customers. 

    But, many CRM tactics still group customers together in ways that don't address each customer uniquely. 

    Tune in as we discuss how marketers can take into account what each individual customer wants.

    • 9 min

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