The State of Music (with Will Page)

Will Page returns to the show for a “state of the industry” episode. In last year’s appearance he correctly called out the slowdown in streaming subscriptions, bubbles in web3, and more.

Will believes the value of copyrighted music could hit $45 billion annually when the 2022 numbers are calculated — up $5 billion from 2021, which is already an all-time high for the industry.  

Another massive shift is glocalisation”: the trend of local music dominating the domestic charts, as opposed to Western artists. This phenomenon isn’t just being felt in music, but across every industry, from film to education.

We covered both these trends, plus many more. Here’s all our talking points: 

1:33 Why the music industry is actually worth $40+ billion annually

7:03 Physical music sales on the up and up

10:47 How publisher and labels split up copyright value

16:59 The rise of “glocalisation” will impact every industry

34:39 DSP carnivores vs. herbivores 

40:23 Why video vs. music streaming isn’t a perfect comparison 

46:31 Music as a premium offering in the marketplace 

51:38 How to improve streaming royalties  

1:06:05 AI music benefits that goes overlooked 

1:10:07 Will’s latest mix pays homage to Carole King

Glocalisation report: 

https://www.lse.ac.uk/european-institute/Assets/Documents/LEQS-Discussion-Papers/EIQPaper182.pdf

Will Page's 2023 Believe in Humanity:

https://www.mixcloud.com/willpagesnc/2023-believe-in-humanity/

Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Will Page, @willpageauthor

This episode is sponsored by DICE. Learn more about why artists, venues, and promoters love to partner with DICE for their ticketing needs. Visit dice.fm

Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo. 

TRANSCRIPT

[00:00:00] Will Page: I put so much emotional time and effort into making these mixes happen and going out for free.

They get your DJ slots, but more importantly, it goes back to what makes me wanna work in music, which was a lyric from Mike G and the Jungle Brothers from that famous album done by the forties of Nature, where he said, it's about getting the music across. It's about getting the message across. It's about getting it across without crossing over.

How can I get art across an audience without delegating its integrity? And it's such an honor to have this mixed drop in this Friday I mean, that's, made my year and we're not even into June yet.

[00:00:3