122 episodes

Welcome to the State of Sales Enablement podcast. Insights and actionable advice from B2B sales and sales enablement leaders that share what it takes to achieve sales enablement excellence.

The State of Sales Enablement FFWD Revenue

    • Business
    • 5.0 • 6 Ratings

Welcome to the State of Sales Enablement podcast. Insights and actionable advice from B2B sales and sales enablement leaders that share what it takes to achieve sales enablement excellence.

    Troubleshooting Enablement with Jennifer Ryan | Interview

    Troubleshooting Enablement with Jennifer Ryan | Interview

    Navigating the ever evolving landscape of enablement can feel like uncharted territory. That's where Troubleshooting Enablement comes in. This podcast is a safe space to tackle those nagging questions you've been hesitant to ask in public spaces like LinkedIn, social media, or enablement forums, if you've ever felt like everybody's got it all figured out, except me.
    In this episode, Jennifer Ryan joins Devon to troubleshoot your questions and speaks about how to maintain senior leadership support, corporate parenting, finding your personal "yes", and more.
    Want to submit a confidential question? Simply fill in this form: https://docs.google.com/forms/d/e/1FAIpQLScwcrkKKiFS6vbLbgt2S4jn9bCLkIc-KZaMqXdisdPb5F3CTg/viewform

    • 37 min
    Season 3 Kick-Off (with New Hosts!) | Panel Interview

    Season 3 Kick-Off (with New Hosts!) | Panel Interview

    An Englishwoman, an Aussie, and two Americans walk into a podcast studio...
    This is not the beginning of a bad joke but the beginning of season 3 of The State of Sales Enablement podcast.
    With two new hosts, familiar faces, and a brand new episode format, this season promises to be the best one yet.
    Join Felix Krueger, Devon McDermott, and now also Jonathan Kvarfordt and Dannii Mathers for a 360 view on each of the hosts' enablement adventures and what's in store for enablement in 2024 and beyond!

    • 33 min
    Unethical Layoffs, Managing Expectations, Business Cases, and More | This Month In Sales Enablement

    Unethical Layoffs, Managing Expectations, Business Cases, and More | This Month In Sales Enablement

    Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.
    Here is what we talked about this month:
    FLSM engagementManaging senior stakeholder expectations Enablement researchWhy Revenue Enablement is not just sales enablement Why sales enablement must embrace AIAiming high in enablementUnethical Layoffs
    Subscribe to the FFWD newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv

    Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/
    Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
    Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/

    Where to find The State of Sales Enablement:
    Website - http://thestateofsalesenablement.com/
    LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
    Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
    Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

    • 57 min
    AI Interview Practice, Reducing Meeting Bloat, CS Layoffs, and More | This Month In Sales Enablement

    AI Interview Practice, Reducing Meeting Bloat, CS Layoffs, and More | This Month In Sales Enablement

    Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.
    Here is what we talked about this month:
    Stakeholder management17 key revenue enablement statsShopify's best practices to reduce meeting bloatSales enablement vs revenue enablement vs business enablementEnablement jobs boardsCS layoffsChatGPT Plugin recommendationAI-powered interview practiceExploring opportunities in the generative AI value chain

    Subscribe to the FFWD newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv

    Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/
    Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
    Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/

    Where to find The State of Sales Enablement:
    Website - http://thestateofsalesenablement.com/
    LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
    Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
    Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

    • 52 min
    Enablement Recruitment with Dave Lichtman | Interview

    Enablement Recruitment with Dave Lichtman | Interview

    This episode was originally published on September 28th 2022.
    The Sales Enablement discipline is experiencing astronomical growth around the world. A lot of businesses want to kickstart their enablement efforts but they are missing the sales enablement talent to make things happen.
    Our guest in this week's episode connects enablers and businesses in his daily work as a recruiter specialised in sales enablement.
    He'll share his unique insight into what it takes for sales enablement professionals to put their best foot forward in interviews and how businesses can make better hiring decisions.
    Please welcome the CEO of Enablematch, Dave Lichtman. 

    Here are some of the questions we've covered:
    - There is a lot of talk about redundancies in Sales Enablement right now. What is the state of the Sales Enablement talent market in 2022?
    - Based on the JDs you come across, has the profile of Sales Enablement talent evolved?
    - What is your advice to businesses that attempt to fill a Sales Enablement role for the first time? What does best practice in the recruitment process look like?
    - What advice can you give candidates to nail the interview process for SE roles?

    Here are some of the resources referenced in this episode:
    Connect with Dave Lichtman on LinkedIn: https://www.linkedin.com/in/davelichtman/
    Dave's recruitment business, Enablematch: https://www.enablematch.com/
    Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
    Where to find The State of Sales Enablement:
    Website - http://thestateofsalesenablement.com/
    LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
    Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
    Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

    • 29 min
    Enablement OGs, Skills-Based Hiring, AI at Work, and More | This Month In Sales Enablement

    Enablement OGs, Skills-Based Hiring, AI at Work, and More | This Month In Sales Enablement

    Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.
    Here is what we talked about this month:
    The top 10 most downloaded podcast episodes Skills-Based Hiring - LinkedIn ReportEnablement jobsNYT: AI Poses Risk of ExtinctionBCG AI in the workplace reportEnablement eventsBook review: What got you here won’t get you there
    Subscribe to the This Month In Sales Enablement newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJv
    Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/
    Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/
    Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/

    Where to find The State of Sales Enablement:
    Website - http://thestateofsalesenablement.com/
    LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
    Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
    Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

    • 57 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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Practical sales Enablement Tips

I finally found a true Sales Enablement podcast that provide valuable and practical guidance and tips on how to measure the success of the programs you build and present the ROI for the executives. Keep up the good work!!

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